Google’s July 2021 Core Update Rollout is Now Complete


Updated · Feb 21, 2022


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In a July 12th 2021 Google Search Liaison Tweet, the giant search engine announced that the core updates that began on the 1st of July are over. The entire exercise took two days more than the rollouts in June 2021.

Expected Changes

Some site owners reported seeing the highest effects on July 2nd and 9th.

Google says that some sites might see some changes in their ranking. People should expect to notice a rise, drop, or, best-case scenario, nothing. 

The company has also shared that sites that leave the “Poor Page” category will start experiencing positive impacts. 

What To Watch Out For

Answering a question by Search Engine Roundtable, Google’s Senior Webmaster Trends Analyst, John Mueller, clarified that link exchange is still against its guidelines. He warned that sites that constantly reach out to others for link trading might land into trouble sooner or later. Google’s webspam team might flag such sites manually.

He elaborated a bit more about it, saying that natural backlinks are okay. An issue will only arise if a website excessively has link-for-link arrangements that don’t appear organic.

Ben Fischer, the organization’s Product Manager, also added that business messages through Google Posts would show that the information came from the service.  

It’s now official that Google will treat 301 redirects as 308 redirects

For Websites That Have Received a Negative Impact

Google has assured users that a drop in ranking doesn’t always signify that something’s wrong with a site. 

The search engine, however, has a list of pointers for better placement under search results:

  • Content should be free of grammatical errors, trustworthy, engaging, original and relevant to the topic
  • Pieces that draw from other sources should also have additional meaningful information
  • Page titles and headings should be a summary of what to find on the article/blog, etc.
  • Pages should be sharable or recommendable.

For individuals looking for more details on search engine optimization best practices, here’s a beginner-friendly guide. Additionally, tools like SEMRush are excellent for SEO professionals. 




Eve is a lover of everything technology. Figuring out how software works and creating content to shed more light on the value it offers users is her favorite past time. When not evaluating apps or programs, she's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with her little one.

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