Google’s Search On: Changes and Updates

The search giant unveiled new features and updates during its fall 2021 event.

Content Is King

Google marks 2.5 trillion searches per year globally. So, of course, it had to improve its content and semantic search results.

On Wednesday, it introduced a new Multitask Unified Model (MUM) machine learning technology. The search engine aims to provide content-rich answers, thus nudging users to ask more detailed questions.

Google can now recognize related topics and will present them in an organized way. It will also add a “Things to know” box that will introduce relevant subtopics. 

Users will even get to see videos and the inventory of nearby stores.

Google Lens

The image recognition software Google Lens is to become available at more places, like the iOS Google app and Chome. The end goal is to get people to use the feature to ask questions and to shop.

Shoppers will be able to find clothes from online pictures, check if they’re available in stores close by, and browse options.

The software got an AI-powered language update. Thanks to it, users can add specifications about the items on the photo they used. For example, if the photo features a green jacket as a color reference, shoppers can type “green sweater” to narrow down the results.

The feature should be rolled out by the end of the year.

Google Maps Updates

Google Maps works with 21 million gigabytes of data.

Thanks to new features, uses will now be able to see wildfires that require evacuation. Pins and areas painted in red will indicate the risky areas. Google Maps will also provide information about emergency resources, acres burned, and how much the fire has spread.

The map will update hourly with data, gathered by satellites and processed by Google’s Earth Engine, a geospatial analysis platform.

Tree coverage and informal addresses will start showing up, too.


Devoted my whole life to words - reading, writing and trying to be original on social media. Got certified in digital marketing - still not cool enough to be an influencer. Finished a master’s degree focused in Literature, Publishing, Mass Media. Hobbies include traveling, reading and hoping that yoga will be the thing to finally teach me some patience. Would like to take over the world at some point, but that’s an optional dream. Maybe modern tech can help me do that?

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