Instagram Users Can Now Buy Products in Chat

Daniel Attoe
Daniel Attoe

Updated · Jul 22, 2022


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The social networking app introduced the option on Monday.

DM Shopping

Instagram is rolling out a new feature to help small businesses make money from their merch. On Monday, the Meta-owned platform announced that it will now allow users to make purchases directly from chats or direct messages (DMs).

The platform disclosed that the feature would allow “qualified small businesses” to work in tandem with their customers on orders.

“For example, if you’re interested in a backpack, all you have to do is send a message to the business about the one you love,” the company explained in a blog post. “From there, you can chat about customizations  — like adding your initials — and then place your order right in the chat. In that same chat thread, you’ll also be able to track your order and ask the business any follow-up questions.

To qualify, a small business must set up a business account on Instagram. They must also enable the feature to make sales through chats.

Users will have to rely on Meta Pay, the parent company’s payment solution that is its first step in creating a digital wallet for the metaverse.

This is the latest in a string of modifications and new features that Instagram has rolled out this year. Recently, it indicated it was moving away from being just a photo-sharing app. 

In March, the company introduced several new messaging features, including the ability to see friends available to chat and the sharing of music previews. Last month, it began testing a TikTok-esque full-screen feed.


Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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