Netflix to Launch Ad-Free Mobile Games

Teodora Dobrilova
Teodora Dobrilova

Updated · Feb 21, 2022

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Following its deal with Shondaland Media, this Tuesday Netflix officially announced that it will add video games to the platform in the coming year. They will be free and without ads.

A New Chapter

The company is to launch free video games for all its subscribers. 

Netflix’s CEO Greg Peters said: "We've actually been delivering lighter-weight interactive experiences on TVs and TV-connected devices for some time. You can call them games or interactive experiences, but they all operate on that spectrum. And we're going to keep innovating in that space.”

Statistics show that there are over 2.2 billion active mobile gamers.  In addition, experts predict that mobile gaming penetration in the US will reach 53% by 2025. So, Netflix’s move comes at the best possible moment.

As part of the upcoming changes, Netflix has hired Mike Verdu as vice president of game development. He has worked on popular titles like Sims, the Star Wars franchise, and also the classic Plants vs. Zombies.

Console Games in the Near Feature

In the beginning, users will only get options for mobile devices - phones and tablets. But console games could also follow. 

Peters explained: "Ultimately, we see all of the devices we serve as candidates for some kind of game experience.”

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Teodora Dobrilova

Teodora Dobrilova

Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.

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