Netflix to Launch Ad-Free Mobile Games

Following its deal with Shondaland Media, this Tuesday Netflix officially announced that it will add video games to the platform in the coming year. They will be free and without ads.

A New Chapter

The company is to launch free video games for all its subscribers. 

Netflix’s CEO Greg Peters said: “We’ve actually been delivering lighter-weight interactive experiences on TVs and TV-connected devices for some time. You can call them games or interactive experiences, but they all operate on that spectrum. And we’re going to keep innovating in that space.”

Statistics show that there are over 2.2 billion active mobile gamers.  In addition, experts predict that mobile gaming penetration in the US will reach 53% by 2025. So, Netflix’s move comes at the best possible moment.

As part of the upcoming changes, Netflix has hired Mike Verdu as vice president of game development. He has worked on popular titles like Sims, the Star Wars franchise, and also the classic Plants vs. Zombies.

Console Games in the Near Feature

In the beginning, users will only get options for mobile devices – phones and tablets. But console games could also follow. 

Peters explained: “Ultimately, we see all of the devices we serve as candidates for some kind of game experience.”

ABOUT AUTHOR

Devoted my whole life to words - reading, writing and trying to be original on social media. Got certified in digital marketing - still not cool enough to be an influencer. Finished a master’s degree focused in Literature, Publishing, Mass Media. Hobbies include traveling, reading and hoping that yoga will be the thing to finally teach me some patience. Would like to take over the world at some point, but that’s an optional dream. Maybe modern tech can help me do that?

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