Netflix to Partner With Microsoft for Ad-Supported Plan

Daniel Attoe
Daniel Attoe

Updated · Jul 15, 2022

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The streaming platform disclosed on Wednesday that Microsoft will become its “global advertising technology and sales partner”.

Partnering for Ad Tier

Netflix has announced a partnership with Microsoft for its upcoming ad-supported streaming package. According to statements from both companies, Microsoft will assume the global advertising technology and sales partner role.

According to reports, the tech giant beat Google and Comcast-owned NBCUniversal to the position. The world’s top streaming service hopes to harness the enviable strengths Microsoft has built over decades – especially in terms of technology and marketing.

“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” Netflix COO Greg Peters said. “More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”

Late in April, Netflix announced a loss of subscribers for this year’s first quarter – the first time this has happened in decades. The service anticipates even worse losses in Q2. Up to 2 million users may leave the service. 

To mitigate its disappointing earnings results and plug the leaking subscriber hole, the company made a U-turn on its strict no-ad tier policy in May.

Netflix is still the biggest streaming platform, ranking ahead of rivals like Disney+ and Prime Video. However, its competitors are looking to close the gap.

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Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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