Netflix’s New Deal Hints Gaming and VR Content

Teodora Dobrilova
Teodora Dobrilova

Updated · Aug 19, 2022


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On Thursday, July the 8th, Netflix, one of the biggest streaming services, announced it is expanding its contract with Shondaland Media. The move means users will get more feature films from Shonda Rhimes, as well as gaming and VR content on the streaming platform.

What Has Happened?

Netflix announced a new deal with Shonda Rhimes, a popular television producer. She gained popularity with the TV series “Bridgerton”. According to Netflix, it’s the most-watched series ever.

This streaming giant will invest in Shonda’s programs. Her company aims at diversifying Hollywood both behind and in front of the camera.

Netflix states that this partnership might lead to exclusive VR and gaming content. The company emphasized the word “opportunity“. The deal doesn’t guarantee commitment towards this type of content.

Still, it’s the clearest statement the streaming service has ever made about it.

Stepping Into Gaming Content

With over 182 million paying subscribers as of Q1 2020, Netflix remains the biggest streaming service out there. But it wasn’t until recently that the company started leaning towards producing gaming content.

In 2018, it released a choose-your-own-adventure Black Mirror interactive film, which is the closest to gaming it ever got. The streaming giant also signed some licensing and merchandising partnerships, which suggests that we can expect more content of this type.

In April 2021, Greg Peters, Netflix’s COO, and Chief Product Officer said: "We're trying to figure out what are all these different ways ... we can deepen that fandom, and certainly, games are a really interesting component of that." 

Thursday’s announcement may finally be the next big step towards it. With over 2.5 billion gamers out there, there’s no doubt this is big news for many.

Stand-Offish Relationship With VR

The popularity of virtual reality has been rising in recent years. The VR market is expected to reach $3.7 billion by the end of 2021.

The tech had its own ups and downs. Netflix wanted to wait and see how it progresses before jumping in.

It made some minor moves like releasing the VR Death Note experience. Tech fans, however, are hoping for more.

In case Netflix introduces this type of content, users are advised to choose a good VR headset.



Teodora Dobrilova

Teodora Dobrilova

Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.

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