Nvidia CEO Says High PC Graphics Card Prices Are Here To Stay

Daniel Attoe
Daniel Attoe

Updated · Sep 22, 2022


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Nvidia’s Jensen Huang has responded to the comments that the new graphics card prices are too high.

Moore’s Law is No More

The Nvidia family officially revealed the new RTX 4000 series, and the fans were not happy with the prices they saw. After the comments from the company’s CEO, Jensen Huang, it does not look like things will get any better.

Responding to questions over the high cost of the latest Nvidia graphics card, Huang said that “the idea that the chip is going to go down in price is a story of the past.”

“Moore’s Law is dead,” Huang added, referring to how transistor counts used to double every two years, leading to greater performance and lower prices. He also pointed out that “a 12-inch wafer is a lot more expensive today.”

After the Ethereum merge impacted cryptocurrency mining, many PC enthusiasts hoped that the graphics card prices would return to more reasonable levels.

The 4000-series will likely test the limits of how much enthusiasts will want to spend on a sizable upgrade. However, the company said the 3000-series will serve as an ongoing alternative for those who want to save some money.

“RTX 3080 10GB is still an incredible value and we’ll continue to offer it in our lineup,” an Nvidia spokesperson said.

While there are some cheaper alternatives on the market, those looking for top-notch graphics will have to be ready to spend a bit more.



Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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