Rogers Announces CA$10 Billion AI Investment

Dejan Cvetnarevic
Dejan Cvetnarevic

Updated · Jul 25, 2022


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Rogers announced on Sunday it will invest CA$10 billion ($7.74 billion) in oversight, testing, and AI over the next three years.

Responding to Widespread Disruptions

The announcement comes just weeks after a massive network outage hit Canadian homes, 911 emergency lines, and ATMs. The company said it will make a major investment in oversight, testing, and AI.

Rogers will rely on new and improved tech to help eliminate the issues that caused the outage earlier in July. The issue lasted for over 19 hours and it further affected numerous services from banking to police.

Rogers CEO, Tony Staffieri, also announced the company came to an agreement with other carriers to automatically switch 911 calls to another network in such events.

"I believe this is the only responsible way forward and I am personally committed to making it possible for all Canadians," he said.

The company is now also separating wireless and internet services to ensure an “always on” network. That way, users should never again experience cellular and internet service outages at the same time.

Two days before announcing new investments, Canada's broadcasting regulator released a letter from Rogers detailing the causes and aftermath of the outage.

The role of artificial intelligence in human lives continues to grow, and Rogers hopes it’ll help prevent similar disruptions in the future. The worldwide AI market is expected to grow by $120 billion by 2025.



Dejan Cvetnarevic

Dejan Cvetnarevic

Dejan is a techie at heart who always dreamed of turning his fascination with gaming into a career. He finds working for TechJury a perfect opportunity to express his views of all kinds of different software. Being an avid reader, particularly of fantasy and sci-fi, Dejan pursued a degree in English Language and Literature. When not at his computer, he’s watching sports or playing tabletop games.

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