Sony Looking to Grab Leading Position in Metaverse Push

Daniel Attoe
Daniel Attoe

Updated · May 18, 2022


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In a strategy meeting on Wednesday, chief executive Kenichiro Yoshida committed to cross-platform metaverse functionality.

Gearing for the Metaverse

Sony Group has made clear its intention to center itself in the drive towards the metaverse. According to a report by Reuters, the conglomerate said that it is ready to play a leading role in what many have called the new generation of the internet.

The concept is one that envisions a network of 3D, immersive digital environments where users can meet and interact. It will be facilitated by a combination of already-existing technology, such as:

“The metaverse is at the same time a social space and live network space where games, music movies, and anime interact,” said Sony’s CEO Kenichiro Yoshida on Wednesday.

In the past, Sony was most known for being an electronics brand, but the conglomerate has been undergoing a transformation. In the year ending March, its game, movie, and music branches contributed the lion’s share of its income.  

Sony’s PlayStation consoles have crowned the company king in the gaming industry. With the proliferation of cross-platform and cloud-based games, the company has been adjusting its model. 

Since enabling cross-play in Fortnite in 2018, the company has begun to move past focusing on single-player titles. Furthermore, it now licenses its content to other platforms.

“PlayStation has played a huge role in the gaming revolution that’s nurturing the growth of the metaverse as a new entertainment medium,” said Epic Games CEO Tim Sweeney.



Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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