Spotify Adds Personalized Friends Mix Playlists

The music streaming giant announced on Thursday that it is adding a new way to mix and match music with friends on its platform.

A New Way to Discover Tracks

New Spotify Friends Mix playlists combine a user’s faves with what is popular among their friends. Essentially, they are large mixtapes full of recommendations.

This new feature aims to get users out of their comfort zones with tracks their buddies have been listening to. 

Spotify Friends Mix is now available globally to both free and premium users. However, while the app is deployed across multiple platforms, the new playlist type is currently limited to iOS and desktop.   

To see Friends Mix on their dashboard, users first have to create several Blend playlists.

The new feature comes as Spotify revealed there are over 11 million user-generated playlists containing the word “friend” in the title. It also noted these mixes have experienced a 35% increase in streams in 2022 in the US.

More New Content

Spotify continues to add new ways to interact with friends, having recently confirmed that it is working on a social feature called Community.

The streaming giant is looking to expand its offerings even further. It acquired the Wordle-inspired music trivia game Heardle in an undisclosed deal earlier this month.

The company is also amping up its fiction podcast effort following the success of Batman Unburied, starring Winston Duke, Hasan Minhaj, and Gina Rodriguez.