TikTok Increases Max Video Length to 10 Minutes
Updated · Mar 01, 2022
The popular social media platform tested the change for several months before rollout.
TikTok will now allow users to upload videos of up to 10 minutes. Social media consultant Matt Navara spotted the change and shared a screenshot of a TikTok notification to his Twitter followers on Monday.
TikTok creeping in on YouTube territory— Matt Navarra (@MattNavarra) February 28, 2022
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
Later on, a spokesperson for the app confirmed the new development in a statement. According to the statement, the length increase is to allow creators even more time to display their abilities.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” said the spokesperson.
“Last year, we introduced longer videos, giving out community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
Although it is relatively new, TikTok is already one of the most popular social media apps, amassing close to 1 billion monthly active users.
Coming for YouTube?
TikTok rose to popularity for its short-form content. However, the platform has been experimenting with video lengths for years now. Its last max bump came in July last year when it increased the length to three minutes from a minute.
Analysts think that TikTok’s new policy may be an attempt to compete with YouTube. The Google company dominates in that area, for now, pulling in more than 2.3 billion monthly active users.
Ironically, other social media apps have begun making in-roads into short-form video sharing to rival TikTok. YouTube released Shorts in 2021, a platform that limits video lengths to 60 seconds.
Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.
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