Tinder Focuses on Women’s Safety

Dejan Cvetnarevic
Dejan Cvetnarevic

Updated · Jul 22, 2022


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Tinder announced yesterday that it is partnering with campaign group No More to help prevent domestic violence. 

Introducing Improvements

The plan is to produce an in-app program that can educate members on safe and competent dating.

"Our safety work is never done," Tinder's first female CEO, Renate Nyborg, said.

Nyborg also announced Tinder is addressing the issue by hiring more women across all positions at the company. In addition, No More will design a training program for all staff members.

The goal is to focus on women’s safety. More than half of the app’s users are male. 

The company was previously accused of abusive interactions taking place on its popular dating platform. Some of the app’s features encourage users to report harassment, but they do not go far enough to address more serious actions such as rape threats.

"I think it is very important for Tinder to make sure that they're educating their users, not only warning them about bad behaviors,” said Pamela Zaballa, No More’s global executive director.

So far, Tinder has launched a feature that automatically detects threats and other abusive messages. It asks senders “Are you sure?” and recipients “Does this bother you?” to encourage appropriate behavior on the app.

This has already resulted in “an increase of 50% in people reporting things that they may not like," Nyborg told.

In the US, Tinder has an in-app safety center that offers users background checks on their patches. It does so through its partnership with a non-profit organization Garbo.

The dating app has also made ID verification available to all users in an attempt to prevent catfishing scams and identity theft.




Dejan Cvetnarevic

Dejan Cvetnarevic

Dejan is a techie at heart who always dreamed of turning his fascination with gaming into a career. He finds working for TechJury a perfect opportunity to express his views of all kinds of different software. Being an avid reader, particularly of fantasy and sci-fi, Dejan pursued a degree in English Language and Literature. When not at his computer, he’s watching sports or playing tabletop games.

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