Twitch Introduces Animal Livestream Category

Teodora Dobrilova
Teodora Dobrilova

Updated · Feb 21, 2022

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Twitch now lets users and zoos stream the lives of their furry companions, as part of Animal Week.

Animals, Aquariums, and Zoos

Currently, Twitch is the biggest streaming platform globally - it boasts over 9.3 billion hours watched and more than 9 million streamers. And it just might’ve hit the marketing jackpot.

The company kicked-off Animal week with a new live stream category - Animals, Aquariums, and Zoos.

The best part - the streams are interactive. For example, users can feed ducks by going to /DashDucks and using bits. They can also visit /TurtlesAndChill and spend some time marveling at turtles with a relaxing soundtrack. 

Furthermore, the platform is launching new emojis to compliment the category.

Helping the Animals

Twitch explained in a blog post: “We’re working with zoos, aquariums, and animal non-profits to elevate the animals, their conservation, and the restoration and conservation of the environment they need to thrive.”

So, the company is currently supporting: 

  • Best Friends Animal Society - helping cats and dogs across America to live a better life
  • Hornbeam Wood Hedgehog Sanctuary - a charity helping endangered British Wild Hedgehogs.
  • Monterey Bay Aquarium - a nonprofit public aquarium, focused on ocean conservation.
  • WolfConservationCenter- protecting and preserving wolves in North America.

All interested parties can visit the Creator Camp on Charity Streaming and learn how to start their own stream.

Sources.

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Teodora Dobrilova

Teodora Dobrilova

Teodora devoted her whole life to words – reading, writing and trying to be original on social media. She got certified in digital marketing but still feels she’s not cool enough to be an influencer. (We all disagree – she influences the team pretty well.) She finished a master’s degree focused in Literature, Publishing, Mass Media. Her hobbies include traveling, and reading. Teddy hopes that yoga will be the thing to finally teach her some patience and show her the path toward world domination. Maybe modern tech can also help her with that.

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