Ubisoft Hits Brakes on NFTs, Says Company is in “Research Mode”

Daniel Attoe
Daniel Attoe

Updated · Sep 13, 2022


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The French video gaming giant seems to have cooled off its enthusiasm for non-fungible tokens.

Still Testing

Yves Guillemot, CEO of video gaming company Ubisoft, has made comments that suggest it is cooling down the push for NFTs. This comes months after Ubisoft received strong adverse reactions for its NFT project Quartz. Guillemot was speaking about his company’s plans and related topics with Gamesindustry.biz

In the past, different executives, including Chief Financial Officer Frederick Duguet, were bullish about the company’s plans to become “one of the key players” in blockchain integration. Now, Guillemot says it is merely in “research mode”.

“We are very much on cloud, on the new integration of voxels, and we’re looking at all the Web3 capabilities,” he said. “We tested a few things recently that are giving us more information on how it can be used and what we should do in the universe of video games.”

The CEO added that Ubisoft is testing ground with some games to see if they fit into what the players want, “but we are still in research mode, I would say”.

Ubisoft first stepped into NFTs late last year with Quartz, when the industry was still booming. It aimed to insert NFTs called Digits into its games, like Tom Clancy’s Ghost Recon Breakpoint, by making them playable.

The initiative struggled to gain much traction with gamers, who pushed back on the idea. Activity in the NFT market has since slowed down, which could be one reason the company has taken a step back.


Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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