Walmart Making Plans for Entry Into Metaverse

Daniel Attoe
Daniel Attoe

Updated · Jul 28, 2022


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Indications show that Walmart is making quiet plans to venture into the metaverse.

A Leap Into the Metaverse

Walmart has stepped up plans to join other companies in the metaverse, with recent trademark filings for cryptocurrency and NFTs. The retail giant also quietly filed several patents late last year that suggests it will sell virtual goods.

Walmart filed the trademarks with the U.S. Patent and Trademark Office on Dec. 30. They were unnoticed until CNBC revealed the details in a Jan. 16 report. 

According to the media, the virtual products include: 

  • electronics 
  • home decor 
  • toys 
  • apparel 
  • sporting goods
  • personal care products. 

The company also plans to explore creating a digital currency and non-fungible tokens that it will offer users. 

Another patent application implies Walmart may explore virtual reality (VR) and augmented reality (AR) in the fitness and health fields. Bloomberg reported that the company filed trademarks for names “Verse to Home”, “Verse to Store”, and “Verse to Curb”.

In total, it filed seven separate applications. Three of those are under its Walmart Connect digital advertising venture.

Walmart is continuously exploring how emerging technologies may shape future shopping experiences,” the company said in a statement. “We don’t have anything further to share today, but it’s worth noting we routinely file trademark applications as part of the innovation process.”

A Flurry

Since Meta announced its future for the internet, several top companies have jumped on the train. 

In December, Nike purchased RTFKT, a digital fashion and collectibles company, a month after filing several trademarks. Other apparel makers like Gap, Under Armour, and Adidas have also made NFT debuts. Tech heavyweights like Epic Games, Nvidia, and Microsoft have taken solid steps to corner a piece of the metaverse space.


Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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