On the 15th of July, market analysis company Canalys announced that Xiaomi has become the second-biggest smartphone vendor. Samsung takes first place, while Apple is now third.
Xiaomi surprisingly became the second-biggest smartphone vendor in Q2 of 2021. The Chinese manufacturer now has 17% of the market share, which marks 83% of growth. It managed to beat Apple, which has a 14% share and just 1% growth. Samsung remains the top vendor – 19% of smartphone shipments and 15 of growth. Oppo and Vivo are taking fourth and fifth place, respectively.
Ben Stanton, Canalys Research Manager, said: “Xiaomi is growing its overseas business rapidly. For example, its shipments increased more than 300% in Latin America, 150% in Africa, and 50% in Western Europe.”
Can Xiaomi Overtake Samsung?
While Samsung is still the number one manufacturer, Xiaomi is among the fastest-growing brands. A good example is the Mi 11 Ultra, the company’s latest flagship. It features a screen on the back, to allow users to take selfies with the superior rear camera.
Stanton also said: “So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.”
Right now, Xiaomi has one definite advantage – more affordable prices than Samsung and Apple offer. The company even announced its plans to enter the electric car business back in March.
Although Samsung is still in the lead, even among gaming phones, Xiaomi is definitely an ambitious contender that’s not to be underestimated.