YouTube Rolls Out 45% Ad-Revenue Share for Shorts Creators

Daniel Attoe
Daniel Attoe

Updated · Sep 21, 2022

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The move to expand monetization for YouTube Shorts creators comes as the video-sharing platform intensifies its competition with TikTok.

More Money for Creators

Creators of YouTube Shorts will soon be able to generate income from their short-form videos as YouTube opens up a new earning opportunity. The Google-owned platform has announced that Shorts will soon be monetizable.

“Today, we introduce the next chapter in rewarding creativity on our platform, no matter what that looks like,” the company said in a blog post. “We’re announcing more ways for creators to become partners, new ways to make money with Shorts, and a reimagining of how the music industry and creators work together.”

Shorts allow people to create videos that are 60 seconds or less. The company moved in that direction after the rise of TikTok and the intense rivalry that followed.

YouTube will introduce ads on Shorts videos and allow creators to keep 45% of the revenue generated from them. The earnings will be distributed based on the creators’ share of total Shorts views. It will remain the same whether or not they use music in their videos.

Google generated $14.2 billion from YouTube ad sales during the first half of 2022. That figure is up 9% from the same period in 2021.

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Daniel Attoe

Daniel Attoe

Daniel is an Economics grad who fell in love with tech. His love for books and reading pushed him into picking up the pen - and keyboard. Also a data analyst, he's taking that leap into data science and machine learning. When not writing or studying, chances are that you'll catch him watching football or face-deep in an epic fantasy novel.

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