Updated · Nov 27, 2022
Best for: Businesses who want to improve their email marketing
What Is AWeber?
Founded in 1998, AWeber is one of the most popular email automation platforms. More than 100,000 users see email marketing success by using this tool. Most online AWeber reviews highlight the unique ways to create a mailing list, design newsletters, and collect data.
The app’s ability to automate your email marketing using so-called “Autoresponders” is another feature that sets the platform apart. Besides that, you can see detailed analytics and metrics to maximize your email marketing campaigns.
AWeber comes with a ton of fantastic tools that help you with your email marketing. We’ll cover the most important ones below.
Subscriber List (Importing Data)
You can create a subscriber list with AWeber by manually entering emails or importing an already existing list. The platform allows importing as copy/paste lists or spreadsheets. You can use CSV, TSV, and TXT to import data.
The only downside is that AWeber doesn’t have Gmail or other third-party integration for pulling contacts. You also have to let the tool know where you gained your subscribers to avoid spamming or importing bought lists.
AWeber has an extensive collection of AWeber newsletter templates in HTML. In fact, there are more than 700, which is a lot more than its competitors.
Responsive Newsletter Designs
The responsive email newsletter designs resize themselves to suit any device, regardless of its type or size. The preview option shows you what it would look like on a specific device.
Autoresponders are a series of followup emails targeted by user actions. Not only do they help you save a lot of time, but these autoresponders can also streamline your marketing funnel.
With AWeber, you can set up autoresponders and a series of consecutive emails. For example, if someone registers for your list, they can receive an automatic email to confirm their subscription. But in addition to that, you can set up emails that will be sent over the next few weeks to promote social media channels or discounts.
RSS to Email Templates
The RSS feed support lets you take the RSS feed from your website and switch it to all newsletters. Also known as Blog Broadcasts, this feature is convenient if you want to get subscribers from blogs.
The AWeber email automation tool has many attractive fonts. They allow for greater brand consistency between your website and your email newsletters.
AMP for Email
AMP for email is another exciting feature that makes AWeber competitive in the email automation space. This feature lets users perform simple actions within the email, including a meeting or RVSP to an event.
Many AWeber reviews show that the option to insert dynamic content, such as weather updates and sports scores, are a big hit. All information is updated in real-time.
Marketing automation lets you track email opens, link clicks, and site visits and mitigate that data in your AWeber Campaigns.
The best thing happens with the specific actions that you can take based on these metrics. For instance, you can set up additional emails for users who opened specific emails – or even users who clicked through.
Sending different variations of your newsletters to groups of people on your list is a great technique to test which email performs better. While AWeber limits you to three variants, this is more than enough to get a good idea of what works.
Landing Page Builder
Last in the list of features worth highlighting in this Aweber review is the landing page builder. It lets you design custom Aweber forms, use images from the stock gallery, and customize your text.
Performance and Ease of Use
From the moment you open the app, you see a simple dashboard that is not cluttered and is easy to navigate. The settings are optimized for beginner users.
There are hundreds of options for the AWeber templates and the email newsletter designs. You can simply pick a template and change the text or images to fit your brand. You can even access stock images without leaving the builder.
Information is presented in a modern way under the Analytics tab. The charts are easy to understand, and there is plenty of information available to you in the left-hand navigation bar. If you want to share data with your team, you can simply export the reports to a CSV format.
There are many AWeber integrations that can connect the email automation tool to other apps. While the full list of options is too long to include in our AWeber review, here are some of the most popular ones:
- Content Management Systems: WordPress, Wix, Weebly, and Squarespace.
- Customer Relationship Management (CRM): ChatMatic, Agile CRM, AllClients, Copper CRM, Insightly, and Jetpack CRM.
- Ecommerce: WooCommerce, Shopify, PayPal, Patreon, Etsy, ThriveCart, and BigCommerce.
- Landing page designers: Unbounce, Instapage, and ZonPages.
- Lead generation: Clickfunnels, OptimizePress, Gravity Forms, and OptinMonster.
- Membership: WishList Member and Paid Membership Pro.
- Productivity: Zapier, Automate.io, Google Calendar, Google Suite, and Office 365.
- Social networks: Facebook, LinkedIn, and Nimble.
- Surveying: Survey Funnel, Bucket.io, and SmartSurvey.
- Video: SproutVideo, DaCast, and vooPlayer.
- Webinar: Demio, WebinarNinja, Crowdcast, GoToWebinar, and LiveWebinar.
- Other: BeaverBuilder, Eventbrite, and 24sessions.
While we think the list is quite extensive, many AWeber reviews say that the integrations are limited. AWeber has been adding new integrations over the past few years, showing it does listen to user feedback.
Who Is the AWeber Automation Platform For?
If you only have a small subscriber list, this may not be the right tool for you. The AWeber free plan is limited, and there are other email management platforms with more options.
The Aweber app works best for businesses with bigger lists that are looking to grow them. The Aweber features allow companies to maximize their email performance with split testing, provoke actions, create modern emails, and detailed analytics.
AWeber Customer Support
AWeber comes with a wide variety of support options. The easiest way to get in touch is through their live chat or email channels, as they are available 24/7. Alternatively, you can call the support team between 8 AM and 8 PM ET. When testing the live chat, we got quick and friendly replies.
If you want to find the answers to your questions yourself, you can dive into the extensive knowledge base or FAQ.
For additional information, AWeber’s website hosts webinars to learn more about the tools it provides. Its YouTube channel also provides you with tons of video tutorials to help you make the most of the platform.
On top of that, you can hire a certified expert to help you with your email marketing, branding, analytics, content, or web development.
Aweber vs GetResponse
Both GetResponse and AWeber can help you host your email list, create amazing email designs, and send newsletters to your subscribers.
The differences start with the pricing. GetResponse is much cheaper than AWeber. GetResponse also offers larger discounts on the annual plans.
GetResponse is better in terms of features because of its advanced marketing automation tools, such as “Conversion Funnels,” which help you maximize your leads’ actions.
AWeber wins when it comes to interactive emails, thanks to its AMP for email. It allows subscribers to book appointments or RSVP to events directly and without leaving their email program.
AWeber vs MailChimp
Both AWeber and MailChimp have a fair share of users. You can't go wrong with either, but there are some differences we’d like to mention.
MailChimp has a simpler interface, and it is more oriented to user experience. MailChimp prides itself on the sending time optimization and additional language support.
However, AWeber makes it easier to build a subscriber list or import emails from spreadsheets quickly. The platform comes with more templates and free stock images.
The AWeber pricing model is based on the number of email subscribers. You get access no matter what paid plan you’re on. While there is a free plan for people with less than 500 subscribers, the tools are limited. The AWeber plans are:
Up to 500 subscribers
- Monthly: $19/month
- Quarterly: $16.33/month
- Annually: $16.15/month
501 to 2,500 subscribers:
- Monthly: $29/month
- Quarterly: $26.33/month
- Annually: $26.15/month
2,501 to 5,000 subscribers:
- Monthly: $49/month
- Quarterly: $46.33/month
- Annually: $46.15/month
5,001 to 10,000 subscribers:
- Monthly: $69/month
- Quarterly: $66.33/month
- Annually: $66.15/month
10,001 to 25,000 subscribers:
- Monthly: $149/month
- Quarterly: $146.33/month
- Annually: $146.15/month
More than 25,001 subscribers:
- Custom pricing
AWeber Review - Verdict
AWeber offers the ideal mix of basic features and a couple of advanced features that will impress you. The user interface is easy to navigate, its support team is good, and the extensive reporting and analytics can help you make better business decisions.
However, with plans starting at $16.15, AWeber isn’t the most affordable platform in the industry.
Overall, AWeber sits among the best email automation tools. Its focus on different aspects of email marketing and continuous improvements make it a top choice for many marketers.
What is AWeber used for?
AWeber helps you maximize the potential of your email marketing. You can use the tool to design newsletters and send them to subscribers while offering them discounts and automating your marketing funnel.
How much does AWeber cost?
AWeber’s cost starts at $16.15/month on the annual plan for a list with less than 500 subscribers. The price increases according to the number of subscribers on your list. No matter what paid plan you get, you will have access to all features. There is also a free version for up to 500 subscribers, but it is limited.
Is AWeber free?
Yes, Aweber offers a free version. It comes with a limit of one email list, 3,000 email sends per month, and can only be used for less than 500 subscribers.
Which is better GetResponse vs AWeber?
Both platforms are great for email automation. But GetResponse offers better prices, and its landing page creator is more sophisticated than AWeber. It also supports the sale of products and has multi-language customer support.
Many Aweber reviews show that the app is continuously adding new features and improving its interface. From the drag-and-drop email editor to the sales tracking, there are plenty of new features that now make Aweber better than many of its competitors.
Is AWeber better than MailChimp?
AWeber and MailChimp are both fantastic platforms. But the AWeber email templates and the autoresponder are easy to set up, making them better than the ones MailChimp offers. Features such as RSS feed support, real-time editing, and an extensive library of stock images also make it a better alternative. MailChimp does have a better interface and a better pricing model. Read our AWeber review for a full comparison.
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