Updated · Apr 25, 2022
Best for: Marketers who are looking for a feature-packed service.
What Is ClickFunnels?
That’s probably a term you’ve heard quite a lot in the context of ecommerce.
Rightly so – pretty much every large-scale marketer these days uses funnels to drive consumer engagement. It’s the advertising model that attracts visitors to your website and converts them into paying customers.
And ClickFunnels lets you develop your very own model.
So what is it?
It’s a cloud-based service where you can design modern-looking sales funnels in an intuitive drag-and-drop method. It lets you utilize tools to attract more visitors to your products. And most importantly, ClickFunnels analytics lets you monitor the traffic of your business.
Does all this sound intimidating?
Worry not, as the software is designed to be used by anyone. You don’t need to spend a fortune on a tech team.
And while the learning curve may be steep for beginners, getting used to it takes little time.
Right off the bat, you’ll notice the software has a lot of features on display. Indeed, it might be a little overwhelming for newbies.
So let’s break them down one-by-one, and see what you can expect from ClickFunnels.
This is where the magic happens.
Of course, there’s more.
You can use the ClickFunnels builder to map out your entire funnel step-by-step. For each subsequent step, you can edit the corresponding webpage and visualize the path your visitors will take.
You can even do split tests.
Each page can be duplicated and have a parallel instance running alongside it with a few tweaks. Then, you can analyze the traffic for both and see which version is performing better. It’s some extremely handy stuff.
The builder itself – is it good?
To be honest, it can use some work.
Don’t get me wrong, it’s definitely very flexible and feature-rich. You can examine the SEO metadata and utilize tracking code via HTML, among many other things.
But as far as the ClickFunnels design goes, the user interface does feel quite clunky and outdated. It certainly requires some getting used to.
Once you get past the learning curve, you’ll be whipping up professional-looking web pages in no time.
Now that you’ve built your landing page, you’ll probably want to integrate analytics features into it.
Fortunately, this is pretty easy.
If you want to install Google Analytics in your sales funnel, the process is super simple. All you have to do is go to your funnels menu and click Settings. There, you’ll have a field where you can paste your tracking code straight from Google Analytics.
If you want to be even more specific, you can set up ClickFunnels tracking for things like individual button clicks.
These tools will allow you to examine detailed engagement metrics from your visitors. You’ll be able to make an educated decision on what drives those metrics up. Furthermore, you’ll know what to do to maximize it in the future.
When you first start building your funnel, you have to begin by selecting a template.
This will be the skeletal framework for your landing page. You can then edit the template however you wish to bring it more into the style you want.
Starting out, there are a ton of ClickFunnels templates available. We’re talking well over a hundred. And they all serve different purposes, from opt-in pages to application forms and anything in-between.
And as far as their quality goes?
To be truthful, most templates aren’t very pretty. Many of them look outdated, and some even look like spam pop-up ads that you’d dismiss right away. There are some good designs here and there, but you have to look for them.
Now, of course, the beauty of the system is that everything is customizable. You aren’t stuck with the template you choose.
If for whatever reason, you need even more templates to work with, the ClickFunnels marketplace is where you can find them.
As the name suggests, this is where you can purchase funnels designed by other community members and use them yourself. Many of them are made by expert marketers whose funnels are optimized for the highest engagement possible.
How much do they go for?
The answer varies on a case-by-case basis. Some templates are free. Others can cost you as much as $300. But browsing the funnel marketplace is a good way to see how other marketers conduct their business.
ClickFunnels offers its users a built-in affiliate system. And the way you’re going to be managing it is through Backpack.
In a nutshell, Backpack is your ClickFunnels dashboard for overseeing how your affiliates are doing. You can see how many sales you’ve generated and how many referrals have occurred, among other things.
Upon opening the Affiliates tab, you get a list of all affiliates that are part of your system. You can also manually add more people to your program.
You can also observe your commissions, export them to a CSV file, and manage your affiliate types. And it’s all done through a centralized menu that is fairly straightforward.
The ClickFunnels email broadcast feature is an effective way of sending a one-time message to the contacts you want. It’s a built-in function that’s fairly easy to set up and take advantage of.
Here’s how it works:
When you go to your dashboard, you can create a new broadcast. You’ll then be taken to a menu where you can name your broadcast and choose the type of medium. You can either use an email messenger or a third-party app like Facebook or Shopify.
With third-party applications, you have tons of choices of where you can go next.
For instance: use Facebook ClickFunnels integrations to send messages to visitors who came to your website but didn’t buy anything. Each application has its own set of features and integrations you can take advantage of.
Then, of course, there’s email.
With this feature, you can send custom emails to your contacts and automate the process. Adding filter rules is also possible.
One aspect you’ll see mentioned in almost all ClickFunnels reviews is the service’s support for integrations. And sure enough, there are a lot of third-party applications to choose from. All of them are managed through the Integrations tab on your dashboard.
Let’s go over them.
If you use ActiveCampaign, you can use ClickFunnels to feed information straight into your list. An example of what you can do is add contacts who purchased something from your funnel straight to your ActiveCampaign list.
Another integration example is Constant Contact. When set up, the system will allow you to transfer contacts between the two platforms.
You can also use ClickFunnels integrations to help out with email advertising.
Sendlane is a service for email and SMS marketing automation. And if you have a profile there, you can integrate it into your sales funnel. Similarly, you can use GetResponse integration for the same purposes.
Now, what about webinars?
You’ll be glad to know ClickFunnels supports Zoom Webinar integration. Everybody has gotten all too familiar with Zoom since early 2020. Now, you’ll be able to connect your sales funnel visitors with your Zoom account, so they can attend your webinars.
But that’s not all.
If Zoom isn’t your thing, EverWebinar and Webinarjam are also among the available options.
As you can see, the ClickFunnels API is compatible with tons of third-party applications, all for various uses. The full list goes much deeper than this, so I highly suggest you check it out yourself.
How Does ClickFunnels Work?
ClickFunnels is all about creating and managing your sales funnels. It’s a tool for driving visitors to your business and knowing what you have to do to optimize engagement.
So let’s look at how everything works.
When you first create an account, you’ll be taken to the central ClickFunnels dashboard. This gives you an overall perspective on how your funnels are doing. It shows your recent sales activity, a calendar with an agenda, and links to training videos, should you need them.
How do you make new funnels?
That’s simple. When you go to the Funnels tab, you’ll see a Build New Funnel button. You’ll then choose the type of funnel you want to make. It can be for collecting emails, facilitating sales, or hosting webinars.
As you can see, you also have the option of creating a custom one.
The ClickFunnels builder is designed like a graph, which shows the path your visitors will take step-by-step – from the landing page to the checkout.
Then there is the Stats screen.
This shows you exactly how many times each page of your funnel was viewed. It lets you examine the conversion rate of your visitors much more thoroughly.
And if you need help with anything? The website has a dedicated Help section with articles and videos on how to improve your sales funnel.
Ease of Use and Interface
Now let’s talk about the interface for a bit.
Because sadly, the ClickFunnels design is the software’s weakest link.
In terms of ease of use, getting around the website is straightforward enough if you know what you’re doing. The problem is getting over the initial learning curve. And a large reason for that steep learning curve is the interface design.
First of all, ClickFunnels has a big problem with clutter.
Arriving at the dashboard or any menu can simply overwhelm new ClickFunnels users with information and buttons. The visual language also suffers from a lack of clarity.
Now, part of that is due to the number of features available.
But the reality is that there are so many services and programs that are also feature-packed. And they manage them by having a clear and easy-to-understand UI.
Even if you’re able to find your footing, the interface is prone to being occasionally buggy. The menus and dashboards have many moving parts and attention-grabbing buttons that can sometimes become unresponsive.
Many times, the dashboard design would spontaneously change to older versions. It makes you feel like it’s not fully finished.
Don’t get me wrong:
The platform itself is undeniably very capable and versatile. But unfortunately, its rough presentation is probably going to turn quite a few people away.
ClickFunnels works on a subscription-based model. How much will it cost you, and is there a free version?
To start, there’s no free plan.
Instead, there’s a fourteen-day free trial, which you activate immediately upon signing up. When you register, you’re required to enter your card information. Then, once those fourteen days are up, ClickFunnels charges you automatically.
Truthfully, I’m not a fan of this approach.
The reality is ClickFunnels can cost a lot of money. Many people will inadvertently get charged hundreds of dollars by forgetting to cancel their subscription. Whether this is the company’s intention, it’s hard to tell.
With that being said, here’s the full list of the available ClickFunnels membership models:
The base model. This gives you access to ClickFunnels and lets you create up to 20 funnels and up to 100 different pages. You also get three payment gateways and three domains.
Now, what about refunds? Can you get one if you decide to cancel your subscription?
The website itself doesn’t mention money-back guarantees on its pricing page. However, when I reached out to customer support, they did confirm they offer a 30-day refund policy. This applies to “all hard goods and subscription services.”
ClickFunnels support is fairly easy to get a hold of.
It’s available through two means: email and live chat.
By clicking the Support button in the bottom right corner, you have the option of contacting an agent. Then, based on the time of day, you’ll be able to select one of the two ways of contact.
Email support is available anytime, and responses tend to be very quick.
In my experience, I received a reply back within 20-40 minutes. Though keep in mind this was during the workday, and ClickFunnels is a US-based company. If you try to contact them during the weekend or outside work hours in North America, you might wait longer.
ClickFunnels customer service is also available through live chat.
The catch is this is only available for subscription members. It makes for a nice option if you want to get immediate support. And if you’re a ClickFunnels Platinum subscriber, your tickets get higher priority, so you won't have to wait as long.
I only had to wait a few minutes to get connected via live chat. Queues aren’t usually long either.
Take note, however, that chat support is not available 24/7. It’s only accessible Monday to Friday from 8 AM to 8 PM Eastern Time.
As for the quality and professionalism?
It’s worth noting some ClickFunnels reviews mention long waiting times and unresponsiveness.
My experience went mostly fine. Exchanges with support agents were concise and to the point. Their attitude is also professional and respectful, although the representatives often misunderstood what I was asking.
While all my tickets were replied to fairly quickly, your mileage may obviously vary.
ClickFunnels Pros and Cons
Now that we’ve established what ClickFunnels is – should you use it over its competitors?
It’s clear the service has both strengths and weaknesses. So here’s a list of exactly what ClickFunnels is good at and where it falls short.
Drag and Drop Interface - Pro
When using the page builder, editing elements or adding new ones couldn’t be simpler.
When you open the Elements tab, you’ll be greeted with tons of options. Images, videos, countdowns – everything you’d need for your funnel. Then all you have to do is drag it from the sidebar to wherever you want it to be.
Integrations - Pro
Part of what makes the service so versatile is its support for third-party applications. For instance, ClickFunnels has Zoom integration that lets you add contacts from your funnel to your Zoom webinars.
And that’s not the only example.
Mailchimp, ActiveCampaign, and WordPress are only a small part of all the natively supported apps.
Templates - Pro
If you aren’t sure where to start with your funnel, you can take inspiration from the many templates on display. Of which there are tons.
There are templates for everything – email lists, sales pages, webinars, you name it.
Then, there’s also the Funnel Marketplace, where you can purchase expertly made funnels for your pages.
A/B split testing - Pro
With ClickFunnels, A/B testing is a great way to measure how receptive visitors are to changes you make. The dashboard has a native feature that lets you conduct split testing effortlessly.
Simply duplicate the page you wish to test, make your changes, and then watch the statistics for both iterations. You’ll then be able to declare a winner between the two.
Clunky Interface - Con
As I already mentioned, the cluttered user interface is almost solely responsible for ClickFunnels’ steep learning curve. Not only does it look outdated and jarring, but it can also be frustrating to navigate.
The poor design is the second biggest hurdle new users will have to get over.
What’s the first? Well…
Expensive - Con
That’s right, ClickFunnels pricing is pretty hefty. Expect to spend nearly $100 per month on the standard plan and almost $300 per month for the platinum one. That’s not a small sum of money, especially for smaller businesses or startups.
The real kicker is that ClickFunnels offers no free version. All you get is a two-week trial period.
Bugs and Unresponsiveness - Con
To add to what I said about the interface – the issue is made worse by the occasional bugs and lack of responsiveness.
Sometimes, buttons would simply fail to work. Other times, I would randomly be taken to older versions of the UI design. This can lead to some very confusing and frustrating situations.
Customer support - Con
While not as negative as the other cons mentioned, the customer service can definitely be improved. Tiered live chat support seems unnecessary when the least expensive option for a plan is almost $100 per month.
Reports of slow response times also put a stain. And, of course, an option to contact support via phone call would always be welcome.
ClickFunnels Review - Verdict
And there you have it.
The versatility and functionality of ClickFunnels are undeniable. It gives you enough tools to create your own sales funnel from scratch and then monitor its engagement metrics. The page builder is the star of the show – it’s drag and drop, and every aspect is customizable.
Along with tons of integration support for third-party applications, ClickFunnels makes for a very potent tool.
Its steep price and frustrating user interface will definitely turn away some customers. And with no option for a free plan, small businesses may be better off looking for an alternative.
How do you make money with ClickFunnels?
When you design your ClickFunnels landing page, you’re essentially guiding visitors to the product you’re trying to market. Converting those visitors into paying customers is the key to turning a profit. ClickFunnels has plenty of tools onboard, so you know how to maximize your conversion rate.
What is the monthly fee for ClickFunnels?
The standard plan costs $97/month. This gives you access to the service but with a limited capacity for funnels and pages. ClickFunnels Platinum costs $297/month and has no such limits, on top of extra features.
Is ClickFunnels easy to use?
Throughout my ClickFunnels review, I talked about the user interface and how difficult it is to properly navigate. The visual clutter can definitely be a bit overwhelming for newcomers. But once you know where everything is, using the software is fairly straightforward.
Is ClickFunnels worth it?
That depends on your budget. ClickFunnels isn’t cheap, so small businesses may want to look elsewhere. However, if you aren’t tight on cash, the myriad of features and integrations can definitely make it worth your time and money.
My fascination with technology began from quite an early age thanks to computers and video games. Nowadays, I love anything related to music production and astronomy. Coincidentally (or is it?), both of those have a great deal to do with tech. Honestly, most of the stuff that can be accomplished with modern electronics kind of seems like magic to me. This is why I feel this strong need to constantly learn more about it and talk about it, almost to the detriment of others.
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