Gravity Forms Review

Deyan Georgiev
Deyan Georgiev

Updated · Aug 03, 2022

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If operating a website, you understand the importance of using a forms plugin to increase site engagement, initiate leads, and gather user data, among many uses. In this Gravity Forms review, you will find out what makes this service tick and whether it's the right one for you. 

Drag-and-drop editor


Chat support


WordPress support




Free Trial

30 days

Side-along coding


Conditional logic


Ease of use



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Gravity Forms logo


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Best for: Creating high volume, paginated online forms.

Strengths 30+ integrations
Strengths Dynamic field values
Strengths WTAG 2.0 compliance
Strengths File uploads
Weaknesses Clunky UI
Weaknesses Pricy subscriptions
Weaknesses No free trial

What Is Gravity Forms?

Gravity Forms is an exclusive WordPress plugin. It enables users to create customizable and GDRP-compliant paginated pages. You can embed high-quality surveys, contact forms, and quizzes on your website. A top choice for data collection while improving your website’s overall experience.

Users can seamlessly integrate Gravity Forms for WordPress into their CMS for effective website administration. Its drag-and-drop builder is so easy that coding skills are not necessary. And it supports 29 of the most popular languages.

And while some Gravity Forms reviews balk at its pricey subscription rates, its numerous features greatly compensate for such. 

But enough with the spoilers, let’s dig into what it does. 

Gravity Forms Features

This platform offers a bit of nearly everything one can expect from a form creator. Let’s start with the essentials. 

Ease of Use

The tool’s customizable form builder incorporates the best possible controls. From your WordPress dashboard, you can simply move elements and create widgets on one of the many available templates. 

There are also a variety of fields like standard, advanced, pricing, and post. This way, it caters to websites in varying niches. 

The software is great for quickly building request forms, price listings, and even data presentations with charts. Using the drag-and-drop feature, you just have to move your hands and let the plugin do the work. 

Payment Flexibility

Gravity Forms payment channels are very flexible. For example, they can assist in calculating discounts on sales. 

It also has automated payments with scheduling and amount fields. No doubt a helpful attribute for collecting recurring service fees from your subscribers.

Additionally, the software automates your workflows, allowing you to integrate different payment processors. There are third-party synchronizing with Mollie, Square, and Stripe, amongst other channels. This way, you are guaranteed secure online transactions. 

And remember, you do this all from the comfort of your WordPress dashboard.

Conditional Logic

Developing forms using conditional logic is not a challenge. Within the editor function, create all the fields you require using rules to help direct your website users. These can include hiding or displaying something, a drop-down menu, or a check box. The options are almost limitless when developing a Gravity Forms survey.  

File Upload

With this handy feature, website visitors can submit media files and documents along with the form. The files are uploaded directly onto your cloud server, whether Bluehost, AWS, or another. 

And from there, you can work directly with the information using data analysis tools. 

Email Notifications

Gravity Forms for WordPress will keep you abreast and monitor every lead. This is especially helpful if you’re offering sales on your site. The email auto-responders keep you up to date with form submissions. 

As such, you can get the most out of each form by not missing anything.

Paginated Forms

With the use of paginated forms, your users’ experience improves. No longer will they need to endlessly. This user-friendly format ensures users need not endlessly scroll. Additionally, you can break down the forms into groups or create multi-page documents for mass job applications.  

There’s even a progress bar to help keep your target audience on track when completing your forms.  

Custom CSS

The Gravity Forms CSS customizer allows you finer control over each design element than sticking with the templates. You can customize CSS layouts to improve the user interface. You may need developer assistance with such. But the benefits can be enormous.

The WordPress CMS (Content Management System) has hundreds of free themes, but only a few have a unique page builder tool. If you want your forms to stand out, you need to tweak the CSS, adding spice to your design and overall layout.

Responsive Forms

When you create your forms, you want them to adapt to the user's screen to increase engagement. If the code structure is inconsistent across devices, your documents may not load as intended. 

Gravity Forms are highly responsive and provide a seamless experience on mobile, tab, and web. 

Partial Entries

Gravity Forms add-ons let you capture user data from people who were unable to submit before leaving the page. This handy feature autosaves in real-time, giving you even more information. Such details can help lead to an increase in conversions on your forms.

Digital Signatures

Not all other form makers have this feature, but Gravity Forms templates support the use of digital signatures

If you want to create e-contracts, you’ll find this very useful. Your users will be able to sign electronically on supported touchscreen devices. 


Gravity Forms come programmed with calculations within fields. You can preset these with fixed formulas - great for creating invoices and other related forms. 


Gravity Forms for WordPress has your back with such preventative measures like Akismet integration, Really Simple Captcha, and Google reCaptcha in place. These anti-spam capabilities will ensure website managers can competently keep spamming to a minimum and simplify the entry sorting process. In many cases, you can outright stop malicious bots in their tracks. 

Post Creation

This feature supports publishing user-submitted content and the creation of a related new post or page on your site. Best of all, you can automate this tedious task. Additionally, you can assign posts to taxonomies, support or merge tags, map custom fields, and other options.

Many Gravity Forms reviews express satisfaction with this unique feature, and my inner blogger agrees. 

Add-ons and Integrations

With nine pages of Gravity Forms add-ons to choose from, it's hard not to recognize its flexibility.  And if you can’t find what you need, it supports additional add-ons from third-party developers. 

The availability of these applications depends on your subscription plan:

  • Basic- Akismet, AWeber, CleverReach, Campaign Monitor. Constant Contact, Email, and more.
  • Pro- Campfire, Agile, Breeze, Dropbox, Freshbooks, Mollie, Help Scout, Slack, Stripe, Paypal Checkout, and others.
  • Elite- 2Checkout, Chained selects, coupons, WebHooks, Survey, User Registration, etc. 

No cloud-based or online service is complete without API support. You can take Gravity Forms integrations to a new level by coding your own presets. You do this directly into the app interface. Example interface functions include: get form, delete form, update form, get fields by type, and many more.  

Ease of Use and Interface

You can expect satisfaction with this intuitive, highly customizable drag-and-drop form builder. And with a wide range of tools, you can create dynamic forms in just a few minutes.

Additionally, you can build complex forms with more precise capabilities with its numerous third-party integrations. As such, you can streamline your business processes. 

How to Create a Form?

Form building couldn’t be easier by following these steps:  

  • Navigate to the Gravity Forms button to begin the setup. 
  • Hover on the icon and click on New Form.
  • You will see a blank template. 
  • Add the fields and other variables by simply dragging and dropping.
  • Save your work.

Depending on the type and purpose of the form you want to build, you may use functions like the calculator or conditional logic. 

Contact forms may consist of simple fields like name, email address, and phone number. You can also enable your users to sign digitally. 

The forms embed onto your WordPress pages. Whether you use a plugin like Elementor or the default Block Editor, you can easily add and customize it as you see fit. 

Gravity Forms Pricing

Unlike many WordPress plugins, Gravity Forms doesn’t offer a free version. You can, though, try it out on its free demo. And if satisfied, you can purchase one of its three subscription plans. 

Basic License


With this plan, you get unlimited entries and forms, file uploads, automatic updates, conditional logic, and more.

Pro License


You can use plugins like Access CRM, Breeze, and more on this plan. It is available on up to three websites.

Elite License


With this plan, you can create forms on an unlimited number of websites. You also have access to advanced features like polls and quizzes

All plans come with a 30-day-money-back guarantee. 

Customer Support 

The service has several customer support channels, the foremost of which is its live chatbot. 

Also, Gravity Forms features a comprehensive support page on its website. There, you can view the plugin documentation or join the community forum. 

The on-site support page has solutions for payments, technical support, and general questions. For technical issues, you can fill out an online form stating your problem and receive an email reply in about 48 hours. 

Lastly, Gravity Forms represents itself o social meeting platforms like Facebook, Twitter, and LinkedIn. 

Gravity Forms Vs. Ninja Forms

These WordPress plugins allow you to create unlimited forms and receive infinite submissions. They support conditional logic and calculations too. And they both let you export the form entries in different formats like PDF, Excel, and CSV. 

With GravityView, you can achieve better data analysis with its visual displays. Ninja Forms’ Views plugin is adequate but not as detailed as my liking. 

Gravity Forms integrations are similar to Ninja’s for optimizing productivity. These include synchronizing with payment gateways, CRM, eCommerce platforms, and email marketing services. 

Despite these similarities, there are some notable differences. For example, in Ninja Forms, you can only use scheduled forms for a limited period. On Gravity Forms, opening forms in a modal lightbox window can be tricky. Nevertheless, it has a better user experience for pre-populated fields. 

Although the form layout is similar for both services, Ninja Forms has a better semantic naming system. Thus, ease of use is greatly improved.

Overall, both platforms offer the same functionality for creating dynamic forms.

Lastly, there is a difference in pricing, with Gravity Forms being slightly more expensive and offering one less plan.

Gravity Forms vs. Jotform

Jotform is one of the most popular plugins for WordPress, and for good reasons.

It has the basic drag-and-drop functionality that is native to Gravity Forms. In addition, it shares all of its main features like conditional logic, calculations, and WTAG 2.0 compliance.

Regarding web accessibility, there are several key differences. While there is default Section 508 compliance for both platforms, Gravity Forms requires some additional widgets to ensure compliance with different regulations.

Also, Jotform trumps its opposition regarding integrations, with more than 150 available. The latter has just a little over 30.

There’s no Gravity Forms free trial, something that its competition offers. For many, this is probably the factor that gives Jotform the edge. 

With Jotform’s cheaper pricing and greater functionality, it’s hard to say it’s not the better of the two options. Despite this, Gravity Forms has a stellar reputation for its CSS support. As such, it’s best to try each out on their free demos.  

Gravity Forms vs. WPForms

WPForms is perhaps the best-known form plugin for WordPress CMS.

For starters, it has a free trial, which is absent with Gravity Forms. In addition, it has a better user experience due to its provision of templates. While with the latter, you have to start building your forms from scratch.

On the other hand, features like conditional logic and multiple fields are mutual to both services. 

Gravity Forms has more integrations, though. And is the better option if you have a large website/business with employees collaborating cross-platform. 

WPForms marketplace for third-party extensions isn't very extensive. Nevertheless, its freemium model makes it the go-to option for beginners.


With this Gravity Forms Review, you now understand its capabilities and many of its several great features. In addition, you learned about its intuitive processes making it a good option for beginners.

However, its interface is not very impressive. Also, the plans can be expensive, and there's no free trial. Nevertheless, there's a 30-day money-back guarantee if you don't like the service altogether. 

With its WordPress exclusivity, Gravity Forms continues to grow in popularity, putting greater pressure on its capable competition.


Is Gravity Forms only for WordPress?

Yes. Gravity Forms is a plugin exclusively designed for the WordPress CMS.

Is Gravity Forms no longer free?

The software has never been free. At best, it offers a demo version. If you want to use the service, you must purchase a subscription plan.

How do you connect Stripe to Gravity Forms?

First, you have to install the Stripe add-on on the dashboard. Navigate to settings, click on the Stripe tab, and activate the plugin.

How do you embed Gravity Forms?

From your WordPress dashboard, click on pages and enter the block editor. Tap on the options available in the editor, search for Gravity Forms and click on it. For more easy-to-follow instructions - read this Gravity Forms review in full. 


Deyan Georgiev

Deyan Georgiev

Deyan has been fascinated by technology his whole life. From the first Tetris game all the way to Falcon Heavy. Working for TechJury is like a dream come true, combining both his passions – writing and technology. In his free time (which is pretty scarce, thanks to his three kids), Deyan enjoys traveling and exploring new places. Always with a few chargers and a couple of gadgets in the backpack. He makes mean dizzying Island Paradise cocktails too.

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