Instapage Review

Daniel Wabuge
Daniel Wabuge

Updated · Nov 27, 2022

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If you want to create effective advertising campaigns, get Instapage. It offers 200+ eye-catching landing pages and forms to capture tons of leads. Find out how this solution can skyrocket your sales in this Instapage review.


Free trial

Yes, 14-days

A/B testing tool


Drag and drop builder


Collaboration for teams


Customizable templates


Accelerated mobile pages


Marketing automation tools


Real-time conversion tracking



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Instapage logo

Minimum Price Free

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Best for: Marketers

Strengths Pre-designed Instablocks
Strengths Dynamic text replacement
Strengths Supports third-party scripts
Strengths Supports third-party analytics tools
Weaknesses Expensive pricing plans
Weaknesses Limited design flexibility
Weaknesses Adjusts prices more often

Businesses in the United States spend over $125 billion on online adverts yearly. This mostly goes to pay-per-click (PPC), email marketing, and social media ads. Even with the massive spending, only about 4% of clicks convert to sales. The poor outcome is due to the ever-changing landscape of digital marketing. At present, customers need a solid reason before making a purchase. 

Enter the future of advertising - the Instapage lead generation solution. It offers a drag-and-drop builder for creating spectacular opt-in forms and landing pages. On top of that, you get 100+ professional templates with over 500 layout designs. These help you to create emotional messages for connecting with your potential clients. And the good news? You may see your conversion rate jump by up to 22%.  

Like other solutions out there, Instapage has its fair share of downsides. Its pricing plans are not suitable for small budgets. As if not enough, the cost rises every two years. Some Instapage user reviews also show issues with the 24-hour refund policy.


Is it worth your money? Let’s find out. 

Instapage Overview

Instapage Inc. is a service that helps businesses capture leads and accelerate sales. It was founded in 2012 by American entrepreneur Tyson Quick. At the time, most marketers were losing money due to poor-performing ads. 

Instapage’s headquarters are in San Francisco, USA. It has other regional offices in Poland and Romania. The company also boasts of helping 15,000+ customers worldwide build over four million campaigns. Some of them include titans such as eBay, Verizon, and Eurosport. 

With the Instapage builder, much effort goes towards personalizing advertisements. The approach improves the post-click activity of potential customers to boost sales. Thanks to the landing pages, advertisers can include messages for grabbing the customer’s attention

Here’s another idea - use opt-in forms. These have text boxes where customers can submit personal details. Such information assists you in building valuable email lists for pushing promotions. Some examples include offering discounts, organizing events, and keeping in touch with subscribers. Instapage makes that easy, too.

But don’t stop reading now.

There’s so much more to uncover.

Instapage Features

Instapage lead generation features include the following: 

Instapage Builder

Instapage landing page builder lets you create beautiful web pages in a snap. It comes with a live editor that’s super simple to use and also everyone’s favorite - the drag-and-drop function. It works on the concept of using content blocks that you can modify. All you have to do is drag them into position for editing. 

Unlike the competition, Instapage offers so much flexibility. You can move elements anywhere around the template to your liking. You can also stack items on top of each other. For example, you can add text overlays over buttons, images, and videos

The Insta builder comes with a feature called a spacer. It lets you arrange all your items, and it shows the distance between the objects that you’re editing. That way, you can lock contents in position with military precision.

There’s a styling tool for giving life to your campaigns. Once you select an item, you’ll see a wide variety of options on the sidebar. These give you endless opportunities to glam your pages. You can adjust colors, change font size, add background images, and so on. 

Don’t forget the preview button! It’s always nice to see how your creation is coming together. You have the option of choosing either desktop or mobile mode. 

Instapage Widgets

Instapage has many widgets that offer a quick way of adding advanced features to your landing pages. You’ll find the widget list on the sidebar. Click on any to add it immediately to the editor. 

A curious one is the countdown timer for increasing urgency. You can configure it to inform customers of the date of launching products. Next is Google Maps that helps display the location of your business. You’ll also find a chat plugin for providing real-time engagement to potential clients. 

But that’s not all. 

For this Instapage review, I put the code editor to test. You can use it to add custom HTML and CSS scripts. It let me tweak the pages beyond Instapage’s default layout. I also noticed I can create custom apps with JavaScript. A great option for advanced users!

There’s an edit history for tracking all the changes that you make. It lets you modify every bit of your website with confidence. With just a single click, you can revert to a previous version. This ideal for testing different designs to boost conversions.     

Instapage Conversion Cloud

Instapage will help you maximize spending. You can use it to automate advertising across popular platforms. Some of them include Google, Facebook, AdRoll, BrightRoll. It assists you in running multiple adverts at once without breaking a sweat. 

Instapage and Google Analytics are a great duo. Together, they offer you real-time tracking of all running campaigns. You can, for example, track traffic source, the number of visitors, and page visits. Basically, monitoring the performance of landing pages.

Next, Instapage offers heat maps that will help you visualize visitor activity on your pages. It tracks user behavior based on clicks, mouse movements, and scrolling. The tool displays the information using color-coded presentations. For illustration, red zones are those with the most activity and blue - with the least.

This helps supercharge campaigns. For example, you can reposition content on strategic areas of the webpages. You should expect an overall improvement in sales and the collection of leads. 

A/B Split Testing Tool

The Instapage A/B testing tool allows you to run experiments for optimizing performance. You can configure multiple ads for achieving a common goal. The feature will display different versions of your campaigns to visitors. 

An analytics tool shows you the performance of each page. It uses measurements such as clicks, visitors, and conversation rates. Despite being helpful, you’ll need some patience to access the data. During the tests for this Instapage review, it took up to half an hour to get updates.  

You can give several features a try at once. Good examples include testing buttons, sign-up forms, pop-ups, and so forth. That way, you’ll be able to use the best ones more often. Low spending on advertising is another benefit. You can delete poor-performing landing pages in favor of keeping the best. 

Collaboration For Teams

Instapage user reviews also shower praises at the team collaboration feature. You can use this option to create a virtual workspace for your colleagues. It also allows you to assign roles to all members that you add. Using it streamlines workflow and helps keep conflict at the workplace low. 

Real-time editing is the function that you’ll admire the most. It allows other members of your team to collaborate and accelerate tasks. When in use, it keeps the history of every activity that’s taking place. You can use the info to track performance and resolve issues fast.

Inviting clients to be part of the projects is another great benefit. The tool helps offer marketing services to other companies. Just generate an invite access token. Your customers can use it to log in and follow up campaigns. 

Accelerated Mobile Pages (AMP)

More than 50% of consumers use phones to access the internet. About half of them bounce off from slow-loading sites. Lucky for you, Instapage offers AMP for speeding mobile landing pages. It uses Google’s framework that optimizes for mobile browsing. 

The benefits are many. First of all, it caches all your page’s contents on Google servers globally. Prioritizing essential website elements during loading is the next. These include images, fonts, HTML, CSS, and JS files. Above all, it takes a single request to load your entire site.

While working on this Instapage review, I couldn’t resist giving it a try. It took around five minutes to configure an AMP-powered landing page. I set my phone to 3G internet - it’s painfully slow. Surprisingly, it took half a second for the web page to display fully. That’s something that will take your lead generation game to the next level.

Top-Notch Security

Security should be a top priority when using online services. Without a reliable vendor, you can lose your leads to hackers. But worry not, Instapage uses enterprise tools to keep users safe. 

Here’s how it works: 

Instapage web pages are GDPR compliant. This gives your potential customers control over their data. They can choose to share or deny you access to their details. They’ll see a consent cookie bar. It links to your privacy policy page that explains how you handle user information.

Single sign-on SSO is available for managing logins to your account. It’s powered by industry-leading cybersecurity firms such as OneLogin and Okta. They are well-known for providing enterprise-grade login solutions to a wide range of companies. You can use either option to manage access permissions and user devices. 

Instapage offers SSL certificates for securing visitor activities for free. It does a perfect job of encrypting connections to and from your website. It makes stealing customer info almost impossible. 

Performance (Global CDN)

Instapage has one of the most robust infrastructures in the market. The network runs on dual-cloud technology that promises a 99.99% uptime. Its hardware suppliers include Google Cloud and Amazon Web Services (AWS). As core partners, they ensure the vendor has access to top-grade web servers

The Thor Render Engine in place accelerates the delivery of landing pages. It promises 3X faster loading speeds for a smooth experience for your visitors. Likewise, it boosts your Instapage webpage’s SEO rankings across search engines. This will translate to higher conversions and more value for your campaigns. 

The free content delivery network (CDN) is the icing on the cake. It comprises a network of servers that are strategically located across the world. These help cache your web pages to a location that’s closest to your audience. Expect low ping and a fast page loading time. 

Other Features

Instapage has lots of benefits to cover. So, I’ll sum up the remaining ones as follows: 

  • Form builder – You can build customizable forms with zero coding knowledge. It works best for lead generation, making email lists, and sign-ups for services. The best part – you can build one from scratch or modify any from the available templates. 
  • Multi-step formsInstapage allows you to configure multiple forms at the same time. It lets you split a form into several pages to increase engagement. It’s useful for collecting as much info as possible from visitors.   
  • Lead backup – Instapage offers automatic backup of leads for free. The option is best for exporting, importing, and sharing data freely.  

Instapage Templates

Instapage pre-built landing page templates offer an excellent start for creating kick-ass campaigns. The company claims to have over 200 designs on its website. But after counting them one-by-one, I found around 120. While that’s misleading, you’ll have 500+ ways to customize the layouts. 

Other than the controversial part, all the themes fit a wide range of use. Some examples include shopping deals, webinar registration, launching products, and organizing events. Everything looks professional and appealing to the eye. Still, you can use the editor to remove or add extra features.

The image library that comes with the Insta landing page platform is definitely worth mentioning. It provides a handful of free photos to glam your pages. Aside from that, there’s an organizer for managing your uploads into categories. You can access 33 million stock footage at a small fee.

Instapage Integrations

Handling thousands of customers at once is tiresome. You’ll need to depend on different tools across multiple platforms. Thankfully, Instapage web hosting is a one-stop-shop for all your marketing needs. It gives you dozens of options for fast-tracking your sales. 

It integrates with well-known CRM software in the market, including Zoho, ActiveCampaign, and Salesforce. You can use these apps to personalize products and services perfectly. Tracking all your interactions with the customers is a breeze. The applications give you suggestions for fulfilling visitor requests. Rest assured that you’ll keep your clients happy at all times by using it.

To reach customers, you can use a mail application of choice. You can choose from AWeber, Constant Contact, MailChimp, and so on. All of them support scheduling for mails, designing newsletters, and creating email lists. Likewise, you can configure autoresponders to provide timely responses to your clientele. 

Instapage Pros and Cons 

The Instapage pros and cons are as follows below: 

Dynamic Text Replacement – Pro 

Instapage has a dynamic text feature that helps to boost conversions. It automatically replaces a visitor’s search terms with the keywords on your campaigns. By so doing, it personalizes the pages to suit the needs of your audience. 

Localization is another upside of this integration. It picks up user locations and displays them on the web pages dynamically. This option is a lifesaver. You need to enable it on a single page to target different audiences.   

Certain other areas can make good use of this as well. You can apply it on buttons, traffic sources, name fields, and more. While that sounds great, the learning curve is a bit steep. The good thing is Instapage offers well-written tutorials to guide you.  

Supports Third-Party Analytics Tools – Pro

As said earlier, Instapage doesn’t have an analytics tool - it uses Google’s. Despite being popular, it mainly tracks page views. It cannot also monitor activities coming from email campaigns..  

The good thing is Kissmetrics is available to cover the gap. You can keep watch of all leads coming for mail advertising. You can also manage visitors that share similar tastes. You’ll find such data useful in targeting a wide variety of customers.  

Mixpanel is another exciting feature for tracking potential clients. You’ll find it effective in studying visitor behavior and identifying trends. Such information is vital in designing products that meet your customers’ needs. 

Pre-Designed Instablocks – Pro 

Instapage offers Instablocks as a quick solution for creating campaigns. It comprises pre-designed content blocks that you can add to your landing pages. Some good examples include team portraits, pricing charts, call-to-action forms, and more. You’ll find them easy-to-use, modify, and export across different projects. 

You can create custom designs from scratch as well. To do this, you’ll need to use Instapage’s block builder tool. It has a wide variety of options - images, icons, fonts, layout styling tools, and more. Once complete, you can save your beautiful creation to a folder of choice. 

Hiding some elements from the mobile view is the best thing about Instablocks. When in use, it keeps webpages lightweight for small screen devices. The outcome is faster loading speeds and a smooth experience for your visitors.

Supports Third-Party Scripts – Pro 

Instapage supports HTML markup language by default. It provides the basic coding necessary for creating landing pages. Other elements such as Instablocks, widgets, and styling use it as well. To stand out, however, you need to apply other programming languages. These include CSS and JavaScript. 

Apart from that, you can apply each script using the inline feature. The approach makes it possible to modify all the HTML attributes. You can click any element on the page to modify it. Alternatively, inserting the code directly to the editor works too. While at it, you can view the changes using the live preview in real-time. 

But there’s more! 

You can add the Instapage conversion tracking pixels to monitor sign-ups and user behavior. It helps to keep track of visitor activities on your webpages. From here, you can apply JavaScript functions to determine the next course of action. You can, for example, enable pop-ups, display products, or play a video automatically. It’s suitable for collecting data to optimize your campaigns. 

Expensive Pricing Plans – Con 

Cost is one of the most significant setbacks of this service. The prices start at $199/month for the annual plans. For month-to-month payments, it can go as high as $299. And you can only get 25% off using the annual pricing tier. 

Even with the high pricing, some options are missing on the cheapest plan. You’ll have to go with the Instapage enterprise option to get all features. The plan, however, comes with custom pricing. You’ll have to schedule an appointment with Instapage’s support to get a quote. 

Some of these vendor’s competitors offer better prices. For example, the Leadpages entry-level plan costs just $27/month. The same with ClickFunnels. It charges anywhere from $97 to $2,497 monthly. Those are great alternatives if you’re working on a budget. 

Reviews Prices More Often – Con

It’s not my first time using the Instapage landing page platform. I have kept track of it to learn about new features, services, and integrations. One thing that has stood out is this vendors’ bad habit of changing prices. Not once or twice, but three times

Yup, you read that correctly.

Back in 2016, it was possible to jump on board for just $29/month. The premium was the most expensive at only $127/month. Two years later, the cheapest offer saw a price increase of up to $69/month. Likewise, the new cost for the highest plan changed to $179/month

In 2020, Instapage revised the pricing again by a whopping 150%. Do you notice how this happens every two years? Going by this trend, you should expect another review in 2022.

So if it’s already hard on your wallet, don’t expect things to get better. 

Limited Design Flexibility – Con 

Despite being feature-rich and easy to use, the Instapage builder needs improvement. 

First of all, you can only apply two different fonts to a page. That’s a drawback for users that prefer using numerous ones. As if not enough, changing color and the weight of text is a drag. 

Adding opacity to background photos is also challenging. You’ll have to use the overlay option. With it, you can add color filters on the top of your images. These help you to fade the appearance of your pictures virtually. While this is a quick fix, perfecting its use takes time.

Instapage user reviews also make mention of limited page width options. As of now, the vendor only supports full-width and 960 pixels for desktops. Likewise, you’ll only find 360 pixels for mobile devices. The absence of more options limits the creativity of advanced users. For example, you can’t create multiple apps for devices of different screen sizes. 

Instapage Support

Instapage provides customer service support via chat and email. The first one is available during business hours only. 

You’ll find the agents fast and responsive. They are polite, knowledgeable, and willing to help. 

My full encounter with them lasted about an hour. Although it’s reasonably fast, this can take longer depending on the technicality. As you wait, you can make good use of the knowledge base. It has a wide range of articles that cover different topics. The content is well-arranged and easy to filter.

Instapage Pricing

Instapage has monthly pricing plans:



The plan offers a landing page builder, Instablocks, server A/B testing, and more. It also supports unlimited conversions for sales and leads. 


Custom pricing

You get AMP pages, collaboration for teams, and audit logs. Other features include SSO security, page migration services, and dedicated support.  

Sadly, Instapage has only a 24-hour refund policy. Before making any commitments, be sure to use the 14-day free trial first. 

Instapage Review - Verdict

Instapage landing page service is without a doubt a great tool. It provides excellent features for creating outstanding campaigns. Top of that list is a drag-and-drop builder, pre-built widgets, and styling options.

I also admire the way it handles third-party scripts. It supports custom CSS and HTML codes. You can also use JavaScript to add widget-like functions to your pages.

Despite being powerful, the Instapage builder needs improvement. You can really use multiple fonts on a page. Other changes require you to be an advanced user that understands CSS. Apart from that, editing transparency for background images is a mess.   

Overall, I do hope that this Instapage review helps you make the right choice. If you’re yet to decide, why not sign up for the 14-day trial? It will give you free access to test all the premium features. 


What is Instapage used for?

Instapage is a platform for creating marketing campaigns using landing pages. It offers 100+ pre-built templates, custom widgets, lead capture forms, and more. Another feature worth mentioning is the drag-and-drop builder. You can use it to create professional web pages with zero coding knowledge. All you’ll have to do is drag content into place for editing. 

You can advertise the published content on different platforms. These include social media, Google Ads, email, and more. From here, just sit back and watch your leads grow.   

How much does Instapage cost?

Instapage pricing plans start at $199/month. The cheaper plan comes with a landing page builder, editable Instablocks, and free SSL integration. It supports collaboration for large teams of users. You’ll also get a wide range of functions for streamlining workflow. These include A/B testing tools, audit logs, live editor, and more. 

Is Instapage free?

Instapage doesn’t have a free plan. But you can sign-up for a 14-day trial to test waters. You’ll have access to all the features at zero cost. Once this period ends, you’ll need to upgrade to continue enjoying the service. 

Why is Instapage so expensive?

Instapage is expensive because it offers high-quality services. It includes a robust landing page builder, multi-step forms, and real-time conversion tracking. Likewise, there are no limits on the number of leads that you can generate.

Instapage also has great integrations that you can use to skyrocket your campaigns. These include Kissmetrics and Mixpanel for tracking user behavior.

The service also runs on robust network infrastructure. It’s powered by both Google Cloud and Amazon Web Services. To top it up, all customers get a global CDN for free. Altogether, it ensures faster delivery of pages to visitors. You can check out our Instapage review above for more features.        


Daniel Wabuge

Daniel Wabuge

Daniel is a curious thinker that loves everything about tech. If he spots something interesting, rest assured that he’ll reverse-engineer it. Apart from being an internet addict, he loves building web servers from scratch. Well, it’s not his profession per se. But it’s a passion he picked up after a series of unfortunate events involving terrible hosts. He’s the “hosting guy”.

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