Updated · Jun 06, 2022
Best for: Small businesses looking for an all-in-one sales, marketing, and CRM solution
What Is Keap (Formerly Infusionsoft)?
Let’s begin with the obvious thing. Infusionsoft changed its name back in 2019. That’s why so many Infusionsoft reviews are now Keap reviews.
Keap is a sales and marketing solution that has been designed to help small companies with their business operations. With it, owners can manage customer experiences and grow their sales.
Some of the more popular Keap functionalities include its customer relationship management (CRM) tool, marketing, and sales automation options, and its drag-and-drop campaign builder.
But that’s just the tip of the iceberg.
Keap has some great features:
The Keap software is often used as a CRM. Users can easily track and manage their contacts.
To start with, this program collects prospective clients’ data, including basic information such as:
- email address
- phone number
- type of customer
- purchase history.
It even allows you to create up to 100 additional custom fields that can help you classify your contacts and leads better.
If you’re moving your database from other software, you can import all your existing contacts. Just upload a CSV file containing all the details about your contacts.
Once you’ve collected your contacts’ data, Keap enables you to organize your contact list in any way you see fit. This way, you’ll be able to prioritize those that are most likely to become customers.
Each recorded contact comes with its own activity feed. This feed tracks all the times you’ve reached out to that individual via phone call or email. This CRM tool also allows you to assign scores to contacts based on how ‘warm’ they are. You can even set up your own scoring system if you want. For example, you can assign additional points to a contact based on their level of interest or the size of their budget.
More interestingly, this system allows you to automate tasks based on client scores. You can send specific offers or promos to clients with a lead score of 30 or higher, for example.
Keap has other CRM capabilities and allows you to:
- search for clients based on data collected
- send automated email follow-ups to people you’ve recently contacted
- launch up-sell campaigns to existing customers
- initiate drip email campaigns.
Keap has your marketing automation needs covered as well. When we were testing Keap (formerly Infusionsoft) for this review, we were able to create compelling marketing campaigns in minutes. It was all thanks to its intuitive drag-and-drop feature.
Better yet - if you do not always want to start from scratch, the Keap campaign builder also comes with ready-made templates.
Keap has a straightforward interface, campaign workflows are presented in a graphical form, allowing you to have a clear view of each step and branch. Actions and communication methods are depicted using icons that you can drag and drop into the marketing funnel. For example, an envelope for email and a phone icon for a click-to-call.
You can connect two actions by simply drawing a line between them. This communicates to the system that the completion of one action triggers the next one. You can even double-click on an icon to investigate. This is especially useful for those who want to set up drip campaigns.
Using Keap, you can also create landing pages to suit your campaigns. The platform features a drag-and-drop landing page builder, as well as a wide selection of industry-specific templates.
Designing your landing page is definitely one of the more fun tasks. You can access hundreds of royalty-free images to include on your webpage, and all your landing pages are platform responsive. This means that they look good on any device they are viewed on.
Some other functions of the marketing automation feature include:
- creating unlimited campaign categories
- personalizing marketing messages to potential customers
- modifying campaigns based on performance.
After carrying out a marketing campaign, you’d of course want to know if it has succeeded or not. Keap’s analytics feature answers this question for you.
This software offers a selection of reports that show you how your campaigns are performing. In fact, you can monitor your campaign performance in real-time. It also offers graphs for some of your important metrics, like traffic and conversions.
Some of the reports you’ll get from the Keap marketing platform include:
- conversions by sales stage
- conversions by lead source
- email opens
- conversion rates
- performance by individual campaign.
You can also get reports for your landing page performance, orders, and billing, as well as revenue reports based on referrals, products, etc.
There is a difference between sales automation and marketing automation, and thankfully, Keap features tools that support both.
Sales involve one-on-one communication between your business representative and a single client. You can track your customer interactions on the Keap help desk. You can also automate follow-up communication, view your entire sales cycle, and manage your communication pipeline.
In addition, this program enables you to:
- create and share quotes with clients
- send emails to sales representatives when quotes are rejected or accepted
- allow clients to accept a quote with a single click
- accept payments via an online payment gateway
- convert quotes into orders
- adjust the balance on customer accounts
If you run an ecommerce store, then the Keap software has something for you, too.
For one, this program comes with customizable templates that you can use to create your online store. These templates aren’t limited to businesses that just sell products. You’ll also find a good selection suitable for businesses that sell services and subscriptions too.
Asides from that, your virtual storefront comes with tools that allow you to streamline the online shopping experience for your customers. Some of these tools include a shopping cart with subtotal pricing and shipping information and customizable order forms that are processed on a secure server.
You can even automate your promotions by segmenting your contacts based on a variety of factors like location and purchase history. You can then set up promotion triggers based on customer actions.
Setting up payments for your website is very straightforward and convenient with Keap. You can easily have your site accept payments from American Express and Discover in addition to Visa and Mastercard.
This customer relationship management program also allows you to accept payments in person, over the phone, and via a Bluetooth card reader. In fact, the platform offers a chip reader to process transactions more securely.
Keap user reviews rave about the lack of additional monthly, set up, and batch fees.
The Keap marketing software provides you with an automated way to track and manage your clients and leads throughout your sales process. You can view your entire pipeline on a single page.
You also get a customizable dashboard that allows you to organize and track your leads alongside feedback from existing clients. You can even sync your client data to your dashboard so that you have a more accurate idea of it all.
Additionally, using this centralized tool, you can set up automatic triggers for email sequences that are sent out whenever you move a lead from one stage to the next.
All your new leads are directed straight to your Keap app, after which your automated marketing campaign can start doing its thing.
Keap provides you with everything you need to create and launch your own email campaigns.
Similar to the marketing campaign builder, this software comes with an email builder. This builder is very user intuitive, and features over a dozen templates to help you get started.
It also features a drag-and-drop tool, which was named the “signature tool” in both Keap and Infusionsoft reviews.
You can include videos, spacers, social icons, and your usual fare. You can also adjust colors, font styles, and sizes, as well as customize your campaign with your own texts, images, and links.
If you prefer to build it from scratch though, Keap also offers an HTML editor.
Once you’ve created your campaign, you can choose to send it out immediately or schedule a later time. You can also set up autoresponders by choosing triggers that initiate email transmissions.
This business operations software has an appointment management tool. You can also view your appointments, notes, and action items in a single column. Keap takes project management to the next level, allowing you to prioritize your activities at the beginning of each workday.
This customer relationship management program offers a variety of integrations. These include management accounting solutions like Quickbook and Xero, as well as over 200 other tools. Some of the most popular include:
- Wicked Reports
Keap also integrates with Kickstart, which provides users with an added level of support. Via the Keap Kickstart integration, you’ll get:
- one-on-one coaching that helps solve your specific business challenges
- access to a library of successful pre-built marketing plans
- unlimited access to the Keap help center.
We’ll discuss more of this later.
Asides from those, you can also get custom integrations by visiting the Keap marketplace. There, you’ll find several designers, developers, consultants, and trainers that can provide you with the solution you need for a fee.
The Keap CRM software offers customer support via phone and live chat. The live chat option is available 24/7, while phone support is available only during working hours. One thing to note is that Keap currently only has phone line support for the US, UK, and Australia. The team is very responsive, quick, and helpful. But you only get actual support on the paid plan.
Keap also has an online community that users can log into and ask, answer and discuss topics about the software.
This software offers three subscription options. At the time of writing of this Keap review, the plans are:
$79/month for 1 user.
- Up to 500 contacts
- core CRM
- Email tools to get organized
- Automate follow-up
- Close more deals
$149/month for 1 user.
Includes everything in Lite, plus:
- Up to 500 contacts
- Automated, repeatable sales processes and marketing campaigns to save time and increase sales
$199/month for 1 user.
Includes everything in Pro, plus:
- Up to 500 contacts
- Extended CRM
- Secure payment platforms
- Advanced automation
The software allows you to add more users to your plan if you want, for an additional cost.
Each additional user costs an extra $30 per month, and the limit is 10. As you might guess, 9 additional users cost $270 per month. When you get to the 10th user, however, the software automatically applies a discount, and the price drops to $150 per month.
You can also add up to 200,000 additional contacts as well. 1000 additional contacts cost $30 per month and the price increases with the number of extra contacts you add. If you reach 200,000 Keap will charge you a whopping $800 per month.
In addition to your regular subscription plan - and something often featured as a complaint in Keap reviews - is the mandatory expert coaching via Kickstart. It currently costs a one-time-only price of $499. This training program includes one-on-one coaching, daily training webinars, and personalized support. Your coach will also design a custom plan to collect more leads, convert more clients, and create a motivated fan base for you in less time.
Sounds good, but why is it necessary? It would be best if users had the chance to opt-out.
If you want to test out the software before making any financial commitments, Keap has a free trial that lasts for 30 days. The platform is also currently running a promo for a 30% discount for the first three months.
Keap (Formerly Infusionsoft) Review - Verdict
There’s no doubt that Keap is a great tool with extensive capabilities. It is particularly fitting for small businesses that are still finding their footing, and so require an all-in-one software solution.
Besides, most of the program’s features are very impressive. Its sales and marketing automation tools have vast functionalities that enable users to maximize their leads and sales. Its lead generation and expert coaching also help users convert contacts to customers. The ‘My Day’ feature is a convenient day planner and project manager. The ecommerce and payment tools allow entrepreneurs to get their businesses up and running in a quick and effective manner. Get the Keap free trial to see all the goodies for yourself!
Of course, not all is perfect.
For one, Keap explicitly markets itself as a solution for small businesses. If your business is expected to grow, then it’s not the best option.
The program’s mandatory paid training also knocks down a few points. It's frustrating that on top of the already expensive subscription prices, users still have to pay yet another steep price for training. They don’t even get the option to opt-out of it!
We’d like to see that improved and also social media marketing options included. Be sure to keep an eye on our Keap review, we’ll update once new features roll out.
What is Keap used for?
Keap is used to carry out business operations, including:
- creating an ecommerce site
- setting up payment solutions for your business
- project management
- sales and marketing automation
- email marketing.
Is Keap free?
Unfortunately, this software doesn’t have a free plan. It's a common complaint in Keap reviews. However, the program does offer a generous 30-day free trial to users.
While obtaining her master’s in marketing, Chioma discovered her passion for writing and storytelling. She found a way to combine both and now dedicates her time to telling compelling brand stories. She’s also a tech enthusiast, bravely navigating through new products and exciting releases.
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