Updated · Mar 23, 2022
Best for: SMBs looking for an affordable yet effective email marketing tool.
What Is MailerLite?
MailerLite is a web-based email marketing software that has helped over 800,00 businesses since it was founded in 2005.
This email management application provides freelancers and businesses with effective email marketing tools at affordable rates. Some of the program’s most popular tools include a landing page builder, a campaign editor, and automation features.
Packed with handy tools, MailerLite includes everything needed for effective email marketing, including:
Using MailerLite, you can create beautiful email campaigns for your blog posts, webinars, and other events with ready-made templates.
The MailerLite templates are divided into different categories, making it easy to find the right type of email for your marketing goals. They have been professionally designed and can save you a lot of time. Alternatively, you can create your own custom campaign using the platform’s drag-and-drop builder, rich text, or custom HTML editor.
The drag-and-drop builder comes with a set of content blocks containing all the things you need to design your campaign: rich video and image library, RSS items, buttons, signatures, and social links. It even allows you to add a Facebook post directly to your email.
This tool doesn’t require you to have any HTML coding experience. That said, if you do want to work with HTML, you can simply switch to the HTML editor.
The MailerLite email marketing software also offers A/B split testing. The program lets you create two campaign formats and perform a test to determine which one converts better.
If you’re looking to increase your open, click, and conversion rates, then sending out a generic email to your entire mailing list is an absolute no-no. With MailerLite, you can categorize your subscribers into diverse sets, allowing you to send out more personalized emails and campaigns.
Most email marketing tools will enable you to classify your subscribers using ‘tags,’ but MailerLite uses ‘groups’ and ‘segments.’
Groups and segments, although similar terms, are treated as two different concepts. Many MailerLite reviews show how confusing this can be, but thankfully, the platform has provided a guide to help users differentiate between the two.
Segments are based on a variety of rules you create. Groups allow you to store additional information about your subscribers, enabling you to send specific emails to a more targeted part of your list.
MailerLite features several tools that allow you to create automatic workflows for your campaigns.
It comes with RSS feed automation that supports RSS push emails. You can set up an email to be automatically delivered to your subscribers whenever you publish a new post. It’s even possible to set the frequency of how often an email is sent to your list.
The email MailerLite platform also features campaign trigger autoresponders. This function starts working whenever a pre-defined action occurs. This tool is beneficial because it allows you to keep your subscribers engaged even when you don't have time to prepare new campaigns.
The platform’s auto-resend feature lets you resend previous campaigns to subscribers who didn’t open or click through your emails. You can set trigger rules for resending emails.
One of the more impressive features of this email marketing software, as attested by many MailerLite reviews, is the platform’s form builder. You can build embedded forms, pop-ups, and landing pages with ease.
The program allows you to design the subscriber form and success message from scratch. Once finished, you can embed the code on your website and let it appear on selected pages. It is important to note that these form types are basic, and the software doesn’t provide any templates.
Creating pop-ups and landing pages is a little more exciting and comes with MailerLite templates. The landing page editor includes templates for ebooks, e-courses, invites, pre-launches, webinars, “coming soon,” lead generation, and products. They also come with building blocks that offer extra styling options.
Reports and Analytics
MailerLite has provided a way for you to track your campaign’s performance, thanks to its reports and analytics abilities.
You can track which subscribers have opened your emails and clicked on your links. It also shows you the links that were the most popular.
MailerLite can also provide you with reports on unsubscribe count, spam complaints, bounces, and the breakdown of devices your customers use to view your emails.
Knowledge Base and Tutorial Videos
Another great feature we’d like to point out in this MailerLite review is the software’s knowledge base. Not everyone who needs an email marketing tool knows how to use one, so this is a welcome addition.
The MailerLite knowledge base includes all the information you need to navigate the platform, along with email marketing tips. You can find details about how to use each feature, set up a payment plan, authenticate your domain, and import subscribers.
The management software even comes with over 30 video tutorials.
Ease of Use and Interface
MailerLite is truly one of the easiest email marketing tools to use, especially with such a clean interface. The program's key features are accessible within the MailerLite dashboard menu: you find the campaign, forms, subscribers, and automation categories.
One of the most popular functions of this application software is its drag-and-drop editor. This tool and the landing page and form builders are very beginner-friendly. It’s easy to use the building blocks to create a functional and aesthetically pleasing design.
You may stumble upon issues understanding the difference between segments and groups. However, the program has provided a detailed guide to help you get used to these features.
MailerLite Integrations and Apps
There are quite a few MailerLite integrations, including Shopify, WooCommerce, PayPal, Stripe, Magento, WordPress, Facebook, Zapier, Zendesk, ClickFunnels, Slack, Trello, Basecamp 3, Google Docs, Google Sheets, and Google Forms.
WordPress users enjoy an added advantage using this program, as it makes it easier for you to integrate your site thanks to the dedicated MailerLite WordPress plugin. The software also allows access to the developer API, which can help you integrate with other apps.
The MailerLite mobile app is a recent addition to the platform’s offerings. It lets MailerLite users manage their email marketing activities on the go.
The mobile app makes it easy to check your statistics and email performance, including your opens, clicks, and number of subscribers. You can check your past campaigns and preview, schedule, or delete new emails. The mobile app is easy to use and convenient, but it is only available for iOS devices.
The MailerLite email marketing software offers support to its customers through email and live chat. The support team is available 24/7 and speaks 12 different languages, catering to customers worldwide. Both email and live chat support are effective with quick response times.
One thing to note is that the live chat support is only available to paying customers. If you use the MailerLite free plan, you have to contact support via email.
There is an extra support option for paid plans called MailerPro. For an additional $100/per month, you can skip the queue and get priority support. You would also receive a dedicated MailerLite manager who will help with importing subscribers and creating campaigns.
Finally, MailerLite provides customers with a rich knowledge base and tutorial videos that make it easy to learn everything there is to know about the program.
MailerLite vs MailChimp
Both MailerLite and MailChimp market themselves as easy-to-use email marketing tools that are suitable for beginners, so we’ve decided to compare them.
Both programs are indeed easy to use and navigate. But MailerLite takes the lead because its dashboard contains all the tools and features you need. MailChimp’s tools are scattered across different pages, making it hard to find them if you are unfamiliar with the application.
When it comes to email templates, both offer a good selection. MailChimp has over 100 templates, while MailerLite currently only has 62. Some might argue that the MailerLite email templates look more modern and professional.
MailerLite offers stats for opens, clicks, devices, spam, and unsubscribes. It also comes with plugins for WooCommerce and Shopify that allow users to keep an eye on their sales. MailChimp goes the extra mile by providing social media and email client statistics, as well as a direct Google Analytics integration to help track conversions.
It’s great to see that both programs offer a free subscription plan. But MailChimp’s paid plans are more expensive and provide limited emails. On MailerLite, you can enjoy unlimited emails when on the annual subscription when you have less than 100,000 subscribers.
MailerLite vs Sendinblue
For a complete MailerLite review, we also looked at the differences between the platform and Sendinblue.
Both programs have overlapping qualities. They are easy to use and feature a wide selection of email marketing tools, including A/B testing, drip campaigns, automation, templates, and an image library.
However, one significant way in which they differ is the price. Sendinblue, just like MailerLite, offers a limited free plan. However, its paid plans start at $25 per month, which is more than double the price of MailerLite’s cheapest plan.
Another difference is their customer support. Where MailerLite offers 24/7 support on both email and live chat for paid plans, Sendinblue’s support team only provides email support during business hours.
One way Sendinblue is superior is through its platform availability. Both programs have mobile applications, but MailerLite is only available on iOS devices. Sendinblue’s mobile app is available for both iOS and Android devices.
MailerLite vs ConvertKit
ConvertKit is another big player in the industry, making it a direct competitor to MailerLite. Let’s take a look at how they compare.
If the price is one of your biggest concerns, then MailerLite is your go-to application. While both platforms offer free plans, ConvertKit’s paid plan starts from $29 per month, which is far more expensive than MailerLite’s $10 per month.
If you’re looking for functionalities that extend beyond email marketing, then ConvertKit is the software for you. Asides from its email marketing tools, it also comes with additional features like its Deliverability Reporting dashboard and free SparkLoop account that can help businesses and content creators go the extra mile.
Both programs offer email templates. But the most significant difference is seen in MailerLite’s drag-and-drop editor that simplifies the campaign creation process.
The MailerLite pricing plans are as follows:
Up to 1,000 subscribers, up to 12,000 emails per month, and limited features.
Or $10/Monthly - Up to 1,000 subscribers, unlimited emails per month, and access to all features.
Or $15/Monthly - 1,001 to 2,500 subscribers, unlimited emails per month, and access to all features.
Or $30/Monthly - 2,501 to 5,000 subscribers, unlimited emails per month, and access to all features.
Or $50/Monthly - 5,001 to 10,000 subscribers, unlimited emails per month, and access to all features
Or $75/Monthly - 10,001 to 15,000 subscribers, unlimited emails per month, and access to all features
The MailerLite’s subscription plan continues to increase in price as it goes up to accommodate up to 600,000 subscribers. If you have a longer list, you can contact support for a custom price package.
When you reach 50,000 subscribers and upwards, you’ll get a limited number of emails you can send every month. When you surpass 100,000 subscribers, you’ll only be able to pay your subscription per month.
Alongside its pricing plans, MailerLite offers three add-ons:
- SitePro ($10/month): Unlimited access to website building features.
- MailerPro ($100/month): Priority support by email and live chat, plus a dedicated MailerLite manager.
- Dedicated IP ($50/month): Dedicated IP addresses.
There is a 14-day free trial period for the paid plans.
MailerLite Review - Verdict
MailerLite is undoubtedly a fantastic email marketing software for all types of businesses. The program is rich with features that can help users dominate their email marketing strategy.
There are many things to like about this application. For one, its campaign and form builders are easy to use, effective, and allow for creativity. It also features a wide selection of email templates, a detailed knowledge base, and tutorial videos. Besides, its free plan is rather generous compared to its competitors.
Just like any other software, it has its shortcomings. Its reporting capabilities are somewhat limited, as it doesn’t allow users to track their subscribers’ interactions on their website’s pages. It also cannot perform complex automation functions. On top of that, it lacks a MailerLite mobile app for Android.
But overall, the pros outweigh the cons. We think MailerLite is a fantastic tool for freelancers and small to medium-sized business owners and urge you to give it a go.
Is MailerLite any good?
MailerLite is an excellent and effective email marketing platform. It comes with features covering campaign building, form creation, automation, reporting, and analytics.
Is MailerLite free?
There is a MailerLite free plan for users on a limited or non-existent email marketing budget. This plan allows for up to 1,000 subscribers, 12,000 emails per month, and limited features.
How much does MailerLite cost?
MailerLite has several available pricing plans, but prices depend on the number of subscribers you have on your list. The free plan allows for 1,000 subscribers and limited features. The cheapest paid plan starts at $10/month or $84/year.
What is MailerLite customer support like?
MailerLite offers excellent customer support. Many MailerLite reviews show praise for the way issues were solved. You can contact the support team through email or live chat, and they are available 24/7 in 12 different languages. MailerLite also provides a rich knowledge base and tutorial videos that can help you navigate the platform.
While obtaining her master’s in marketing, Chioma discovered her passion for writing and storytelling. She found a way to combine both and now dedicates her time to telling compelling brand stories. She’s also a tech enthusiast, bravely navigating through new products and exciting releases.
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