Ninja Forms Review

Daniel Wabuge
Daniel Wabuge

Updated · Aug 03, 2022

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Forms offer an excellent way to increase engagement on your website. They are ideal for collecting leads, building email lists, marketing products, and more. Find out how to create and add forms in this Ninja Forms review.

Free version


Front-end posting


User management


Customer support


Anti-spam protection

Yes, reCaptcha

Drag-and-drop builder


Lead generation forms


Third-Party Integrations



linux mac-os windows
Ninja Forms logo

Minimum Price Free

Visit Website
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Best for: Bloggers

Strengths Easy to use
Strengths Unlimited forms
Strengths Supports multi-step forms
Strengths Payment processing add-ons
Weaknesses No live chat support
Weaknesses Costly upgrade plans
Weaknesses No white-label options
Weaknesses Essential add-ons cost extra

Creating engaging content is the secret to having a successful website. It enables visitors to interact and spend more time on your pages. In return, you can market products, create mailing lists, and boost views.

One way to improve visitor interaction is by adding the Ninja Forms plugin. It offers incredible tools for creating eye-catchy forms for your websites. Some features include a drag-and-drop editor, pre-built templates, and webhooks.

Altogether, this plugin helps you collect leads, manage payments, send marketing emails, and more. In this Ninja Forms review, we’ll show you everything it has to offer. That way, you'll be able to decide whether it’s the right tool for you.

Let's get started.

What Are Ninja Forms

You can use the Ninja Forms WordPress plugin to build professional forms for your website. It's part of WP Ninja's catalog of productivity tools. Co-founders James Laws and Kevin Stover share vast experience working as developers for the WordPress ecosystem.

WP Ninja provides a fast way of enhancing engagement by adding beautiful forms to your site. While most features on Ninja Forms are free, you can unlock handy add-ons on the paid plans. It’s also possible to buy separate premium features without a subscription. On top of that, the plugin supports 30+ integrations for boosting your productivity.

As of today, there are over 20 million users that use this application. Some big names include Harvard University, The New York Times, and Disney.

Wonder if it lives up to the hype? Let’s take a look at the features.


When testing the plugin for our Ninja Forms review, the following features stood out.

Ease of Use

Using the WordPress Ninja Forms plugin is super easy. It has a clean user interface for quick navigation. When you open the application, you'll see an empty canvas on your left. On the right, you can find a neatly arranged menu with the tools.

The drag-and-drop feature is one of the main selling points. All you have to do is drag a field into the builder, and you’re done. And there are a lot of options to add, including names, emails, physical addresses, and so on.

WP Ninja Forms also comes with a live preview. While building your forms, you can see what they’ll look like after publishing. Unfortunately, it lacks a device switcher, making it hard to see whether the page elements fit across different screens.

On the upside, you can embed multiple follow-up actions on forms. For example, a "Thank You" message is a sure way of showing appreciation after a user submits their answers. On top of that, Ninja Forms is GDPR compliant. Your subscribers have complete control over their information and can even set an expiry date for their subscription.

Front-End Posting

You can create posts on WordPress with the native Gutenberg editor or a WordPress page builder. Unfortunately, you need to access the backend to use these methods. While it's good for security, it makes it harder to accept guest posts.

But, there's a solution.

You can override that restriction using the WP Ninja Forms front-end posting feature. This form allows visitors to submit post requests. And you can even grant them control over different taxonomies, such as categories, tags, and titles.

Content created by guests automatically ends up in your drafts. That way, you can approve posts that offer value to your readers while ignoring the rest. Keep in mind that you'll need an active subscription to use this add-on.

User Management

WordPress is excellent for building a community of loyal followers. It has an inbuilt feature that allows readers to create a profile. Even though it's a great tool, it only has basic options for member registrations.

Luckily, Ninja Forms user management is here to help. It frequently appears in Ninja Forms reviews as a better alternative to the native registration widget on WordPress. You can create data-rich registration/login forms. It supports roles and sends email notifications to new users with their login details.

Multi-Step Forms

Long forms can be a turnoff to your visitors and leave you with zero leads. But it doesn't have to be that way.

You can up your game with the Ninja Forms styling feature. The tool lets you break a form into multiple pages. Likewise, you'll have the freedom to add engaging content like interesting questions, quotes, or statistics to grab attention.

The multi-page option is applicable in many ways. You can use it for lead generation, surveys, and even on your contact page. The best thing about it is that there are no limits on the number of forms you can create. Sounds good, right?


Ninja Forms can also help you receive online payments. The paid subscription plans support multiple payment gateways that you can add to your forms. The first on the line is the US-based credit card processor, Elavon. It has a presence in 30+ countries and is used by over a million merchants globally.

Alternatively, you can opt for Stripe, which truly has a global presence as you can receive money from any country. Most enterprises prefer using it to handle bulk transactions.

For more flexibility, there is a Ninja Forms PayPal add-on. It enjoys a support base of over 200 million users globally. Customers love it for its security features, as it blocks traders from accessing customers' credit card details.

On top of that, you can use the payment features to accept donations.

Spam Protection

Website owners are all too familiar with spam. And nope! It's not just the junk mail that you wake up to every morning. It involves bot-generated traffic and malicious web activities. Some can even slow down your site, depending on the magnitude.

The Ninja Forms anti-spam toolkit can help you avoid this. It's powered by the Akismet plugin that blocks suspicious traffic, bots, harmful malware, and more.

The configuration option is pretty simple. You'll need to install Akismet's protection app and activate the feature under the follow-up actions submenu when building a form.

You can tighten security further by using reCaptcha on Ninja Forms. The service uses Google's machine learning to stop suspicious activities by testing whether a visitor is human or a bot.

Conditional Logic

Collecting leads is the best way to build email lists. The Ninja Forms conditional logic tool lets you create smart forms that respond to user input. By setting specific conditions, you can automatically send follow-up questions based on a user's response. It’s also possible to hide or show specific questions or send custom notifications.

Ninja Forms Webhooks

With the Ninja Forms webhooks, developers can transfer the data it collects to a different location. Some examples include cloud storage, mobile apps, or other websites.

There are GET and POST actions. The former helps to collect information, and the latter transfers it remotely. And best of all - you don't need to write any code. All you have to do is specify the fields with the info you need.

User Analytics

Organizing your data is essential for optimizing marketing campaigns. Usually, there are two ways to do this: use multi-part forms or depend on user analytics. The former is bulky, requires lots of steps, and you may not get accurate information. To keep it simple, focus on the latter by linking Ninja Forms with Google Analytics.

Google Analytics collects all sorts of data, including country, gender, IP, and more. It can also see the traffic sources. Knowing this information, you can design effective promotions to drive conversions.

Unlike Leadpages, Ninja Forms doesn't have A/B testing. However, you can use third-party plugins as suggested in other Ninja Forms reviews. Some include Nelio AB Testing, Market Optimizer, AB Testing, and more.

Ninja Forms Templates

Building forms from scratch is very easy using the drag-and-drop features of this plugin. But if you don’t have time for that, you can use the Ninja Forms templates. The service offers a wide selection of ready-made forms for various needs:

  • Contact us
  • Collect feedback
  • Delete data request
  • Edit user profile
  • Newsletter sign-ups
  • Questionnaires

While the templates only include the essential items, they’re easy to modify. On top of that, Ninja Forms supports custom CSS scripts. With it, you can change the colors and add borders, wrappers, and other elements to match your website’s theme.

Ninja Forms Integrations

You can automate your workflow by using any of the Ninja Forms integrations. At present, there are 30+ inbuilt add-ons, including Zoho, Salesforce, and Capsule. They let you build close ties with your customers by tracking leads, pushing sales, and managing inventory.

But that's just the tip of the iceberg.

You can optimize your promotions by integrating tools like Constant Contact to accelerate your campaigns. It can send marketing emails on autopilot and provides real-time analytics for tracking email conversions.

Ninja Forms can also be integrated with ActiveCampaign. The platform uses artificial intelligence to help streamline your engagements with clients and target users from specific countries.

Other popular integrations include:

Developers can take advantage of Ninja Forms API access to integrate with other third-party platforms.

Ninja Forms Support

Ninja Forms offers customer support via email and the plugin's WordPress forum page. While that’s better than nothing, a live chat would’ve helped to eliminate long wait times.

The support team is only available during business hours. To add insult to injury, paying customers don't get priority support. You'll have to wait in the line like the rest of the non-paying users.

When testing the support, we were disappointed. We sent out an email with several queries, but it took 72 hours to get a response. The answer was flat with zero pleasantries, but the agent gave a straightforward solution to our issue.

But that's just our experience. The majority of Ninja Forms reviews highly praise the solution’s support. Luckily, it has an active community base supported by the plugin's team of developers. However, you'll still need enough patience to get help.

Ninja Forms Pricing

While the free version of Ninja Forms does a pretty good job, you can unlock many extra features on the paid plans. The pricing is as follows:

A La Carte

From $29/Year

Tailor-made for customers that use the plugin's free version. You can purchase the add-ons you need without paying for the full plans.



Comes with form-building tools, email marketing apps, and the PayPal gateway. You can use the license on a single site.



Offers support for up to 20 websites. The features you get include user management, front-end posting, and web hooks.



Works on an unlimited number of sites. It supports multiple payment gateways, advanced analytics, conditional forms, and more.

While the Agency plan works on unlimited domains, it lacks white-labeling. In other words, you can't rebrand with your brand name, which is a shame.

While there is no free trial, the Ninja Forms for WordPress plans come with a 14-day refund policy.

Ninja Forms Review - Verdict

The Ninja Forms WordPress plugin is an excellent choice for creating beautiful forms. It comes with an easy-to-use set of tools, including an intuitive drag-and-drop builder that eliminates the need for any coding knowledge.

It comes with pre-built templates that you can modify to suit your needs. If that's not your cup of tea, then use the editor to create one from scratch. It's that simple!

Despite being beginner-friendly, it has advanced features for expert users like web hooks for automating data collection. Likewise, you can integrate it with other third-party platforms thanks to its API.

While there are many upsides, some areas need improvement. As you've read in this Ninja Forms review, most add-ons cost extra. And there are no monthly plans for flexible payments.

It’s a shame that the vendor doesn't offer live chat support. You'll always have to deal with the long waiting times to receive assistance. Luckily, it has an active community forum with thousands of contributors who do a great job of troubleshooting issues for speedy resolution.

Overall, we think Ninja Forms is an excellent tool for building forms for your WordPress website. If you’re still not sure, why not test out the free version?


What are Ninja Forms in WordPress?

Ninja Forms is an intuitive drag-and-drop WordPress form builder. You can add pre-configured widgets to collect data from your subscribers, including contact details, user names, questions, and more. For more customization options, you can use the Ninja Forms API or work with custom CSS scripts. It’s also possible to use the solution as a payment gateway.

How do you customize Ninja Forms?

There are multiple ways to customize Ninja Forms. While you can use pre-made templates, you can also modify the default layout. To do this, open the "Settings" menu and click on "Opinionated Styles." Here, you can only swap themes between light and dark.

For more customization options, Ninja Forms supports custom CSS scripts for styling. You can insert the codes directly on the forms. But for a better outcome, consider using the inbuilt editor or third-party plugins like Simple Custom CSS and JS, Code Snippets, and Custom CSS Pro.

How to add Ninja Form to a page?

You can add a Ninja Form to WordPress using two methods. When you open the plugin's dashboard, you'll see the list of all your forms alongside their shortcodes. To add the form to your page, simply copy a shortcode and paste it anywhere on your site.

The other option is to use the Gutenberg editor. When editing a post or page, click "Block" on the right-hand submenu to show the app drawer. Then locate the "Ninja Form" icon to add a new form.

How do you use conditional logic in Ninja Form?

Conditional logic is a Ninja Forms add-on that lets you create smart forms that respond to the user. For example, if a visitor selects "No,” it will display a matching follow-up question. You can hide/show fields or send custom notifications. You can add conditions under the “Advanced” settings. Read our Ninja Forms review above to learn more about the plugin.


Daniel Wabuge

Daniel Wabuge

Daniel is a curious thinker that loves everything about tech. If he spots something interesting, rest assured that he’ll reverse-engineer it. Apart from being an internet addict, he loves building web servers from scratch. Well, it’s not his profession per se. But it’s a passion he picked up after a series of unfortunate events involving terrible hosts. He’s the “hosting guy”.

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