Last Updated: July 3, 2021
- Trial: 14 days, from $1
- Coaching: Yes
- Price value: 3/5
- Ease of use : 4.5/5
- Support group: Yes
- Recipe database: Diverse
- Free subscription plan: No
- Food and exercise logging: Yes
People looking to lose weight and adopt healthier eating habits
- Zero food restrictions
- Interactive daily content
- Supportive group and a coach
- Based on psychology and behavioral research
- Expensive pricing
- Slow responses from support
- Goal specialist could use improvement
What is Noom?
Noom is an app that boldly markets itself as “the last weight loss program you’ll ever need”. It was founded in 2008 and has since gained a considerable amount of popularity, earning its place as one of the top searched options.
So what is Noom’s philosophy? The people behind it believe that using psychology-backed research coupled with behavioral approaches can help you develop healthier eating habits. This will result in long-term weight loss. You’ll be able to talk to real-life coaches to help you set realistic goals and keep you accountable throughout your Noom weight loss journey.
How Does Noom Work?
After you get the app, you’ll have to answer a series of questions about your current weight, body goals, lifestyle, and health issues. The software will then assign you a coach who can help you meet your goals. It also provides you with a Noom diet plan that features a recommended amount of daily calories that are distributed into three food classes.
Noom bases its nutritional advice on the idea of calorie density. The app classifies foods into three categories – green, yellow, and red. While no foods are off limit, it recommends that you limit your consumption of red foods, moderately consume yellow foods, and generously consume green foods.
See what else we found out in our Noom review:
The Noom app has a lot of amazing and helpful features to keep you on track as you go through the program. Here’s what it has in store:
You can log in details of the meals you’ve eaten throughout the day. If you have ever used a dieting app like My Fitness Pal, for example, then you should have an idea of how the food logging system works.
The Noom food directory contains data about thousands of food products, including things like ingredient information, nutritional breakdown, and calorie content. This way, you’ll never find yourself guessing or calculating your calorie consumption, as the app does it for you.
To log in food or drinks, you can either look for an item in the search bar or use its barcode. The latter mostly works with stuff you’ve gotten from the grocery store. Once you’ve found the food, you can then add the number of servings you’ve had. You can also log your water intake.
Noom remembers and stores your most frequently logged-in foods. If you’re someone who eats the same thing for breakfast every day, for example, the app makes it easier for you to log it.
Weight and Exercise Logging
Regular exercise and weigh-ins are encouraged when you’re on the Noom diet, so the app makes it easy for you to record the results.
You’ll get reminders if you forget to log the data. It’ll also be on your to-do list when you open the app.
When it comes to exercise and physical fitness, Noom only records steps, weight, blood pressure, and blood glucose data. You can input these details manually, and it’ll get synced on the app. Alternatively, you can sync your health and fitness apps with Noom.
Noom can be integrated with a lot of the popular fitness apps, including, but not limited to:
And that’s just the tip of the iceberg!
To sync the apps, go to settings by clicking the upper-left icon, select the “App and Devices” option, and choose the app you want to sync. You’ll then be prompted to log in using your credentials for the fitness app and voila!
Educational Short Articles
The app has a lot of behavior modification articles, designed to transform the way you think about food and help you break your bad eating habits.
Noom prides itself in being able to use behavioral psychology and biology to educate its users on a variety of topics – weight management, fitness, and how stress and boredom can affect eating habits, etc. You’ll get fun and short articles and interactive content like quizzes and challenges.
Every day new articles and quizzes will show up on your daily to-do list. In a couple of minutes, you can learn about things like temptation bundling and the body’s release of hormones during hunger and feeding. You’ll find out how these relate to weight cutting, and how to deal with them.
The articles are written in a fun and quirky manner to keep users engaged. As you progress through the program though, the tone changes to more serious and educational.
Food Color System
Noom uses a color-coded system similar to traffic lights. Foods are classified as green, yellow, and red to help you navigate your way around healthy eating.
Green foods are mostly fruits and vegetables that have high water content. Yellow foods are high in protein, such as meat and legumes. Finally, red foods are high in fat, sugar, and carbs, such as fast food.
When you first start using the Noom app, it asks you a series of questions about your weight, goals, and past or present health issues (for example, if you or your family members have a history of diabetes or hypertension). It then uses this data to recommend daily calorie intake.
When you log in food throughout the day, it automatically separates it into the green, yellow or red category based on its nutritional content. This way, you can keep track of what foods you can eat to stay within each color’s calorie recommendation.
According to Noom diet reviews, people don’t really see this as “dieting”. That’s because no food is off-limit. You are allowed to eat whatever you want, as long as it fits in your color-coded budget.
Noom reviews are mixed when it comes to the goal specialists feature. Goal specialists on the app are basically real people whose job is to help you reach your goal weight by giving advice and motivation when you need it.
The personal coaches are said to be registered dietitians, certified personal trainers, and exercise physiologists. Once you sign up for the program, you are assigned a Noom coach. The idea is for them to occasionally check up on you to discuss your progress, help you set weekly goals, and act as an accountability partner to keep you on track.
That said, many Noom users have complained of their goal specialists either sounding like a bot, being unresponsive, or failing to provide any real guidance whatsoever. This is a big letdown, considering the amount of money Noom charges for its subscriptions.
The Noom diet reviews for the group chats feature on the app are certainly more encouraging.
When you sign up, you get assigned to a group of about 40 members who share similar goals with you. You can easily communicate with them via group chat, and you can interact as much or as little as you’d like. People usually post to share their struggles, achievements, meal plans, workouts, and successes stories.
The group is also assigned a coach who is responsible for moderating and sometimes driving conversations. If you have any questions or need some help with your program and are unable to reach your goal specialist, you can ask the group coach on the group chat, and they often respond in a timely manner.
It is important to keep in mind though, that the level of positive impact your group can have on your journey largely depends on the group you’re assigned to. While some Noom users have positive reviews about their groups, others find them unhelpful and insignificant.
When you’re on the Noom diet, you may sometimes struggle with finding the right meals to eat in order to stay within your green, yellow, and red calorie limits. Worry not, Noom has recipes for you.
The app’s database has thousands of recipes classified into breakfast, lunch, dinner, and snacks for your convenience. All the recipes come with preparation instructions, calories per serving, and other helpful nutritional information. There’s a scale for each meal, showing you how much it fits into your daily calorie budget.
The app allows you to save your favorite recipes. Simply click on the chef’s hat with the star icon on the top right corner of your screen.
Saved Articles Folder
In the process of writing this Noom review, we came across the saved articles folder.
While using Noom, we particularly enjoyed the interactive daily articles but were kind of disappointed that we could only access them for a day. Turns out we were wrong.
Noom allows you to save some of your favorite daily articles in a folder for future reading. If you’re someone who likes to go over other things more than once, then you’ll definitely appreciate this feature.
Noom offers a range of flexible payment plans that all have the same features. Longer commitment periods equal cheaper prices in the long term.
The pricing options are:
- $99.00/2 months
- $129.00/3 months
- $139.00/4 months
- $149.00/5 months
- $159.00/6 months
- $169.00/7 months
- $179.00/8 months
- $199.00/12 months
If you’re just looking to test the waters, the app also offers a 14-day risk-free period, for which you only pay a dollar. During thе Noom trial, you’ll have access to all the app’s features.
Noom vs Weight Watchers
Although there are many diet programs to choose from, the most popularly compared ones are Noom vs Weight Watchers. Both steer you towards healthier choices while allowing you to be flexible about incorporating the foods you enjoy.
The most common debate when it comes to Noom vs WW is which diet plan is better. For the purpose of this Noom review, we’ll be comparing both programs.
How It Works
As you already know by now, Noom is an app that lets you track your food and water intake, as well as log in your daily weight and exercise routine. It separates foods into three categories of green, yellow, and red. The app also features educational articles and quizzes, a personal goal specialist for each user, and a group chat of members, Noom recipes, and fitness app synchronization.
Weight Watchers is also an app. When you sign for WW, you are asked a series of questions about your eating habits, lifestyle, activity level, and food preferences. Using this information, the app assigns you to either a blue, green, or purple program. WW makes use of a point system, with each food or beverage having an assigned value. The program chosen for you determines your total daily points. This program also features in-app recipes, fitness tracking, and access to a community of weight watchers via a social platform. Weight watchers offers 3 different subscription plans that are much more affordable than Noom.
Which is better depends mostly on your budget, but we’re still quite unhappy with the goals specialists Noom provides. If that’s not an issue for you, you can choose either app.
Noom Review – Verdict
Now that you have all the details about this software, the big question is – Is Noom worth it?
I personally believe that Noom is a great app, but just like every other software, it has its upsides and downsides.
The food categories are easy to understand, although some meals might score for both red and yellow. The group chat is a great idea, but personal couches are definitely not favored by users, as seen in Noom reviews.
If money is not an issue and you’re willing to overlook some of the downsides, then Noom is a good app. It’s not a diet, it doesn’t restrict you and it can even be fun!
Other helpful reviews:
Noom is a weight loss application that helps people achieve their body goals using psychological methods, diet plans, and health coaches.
Noom costs $59/month. However, if you choose to subscribe for longer, you have options that would cost you relatively less in the long run.
Noom incorporates psychology-based teaching and color-coded food classifications to encourage healthier eating. Weight Watchers make use of a point system and assigns you to programs that determine your total daily points. The latter also has a color-coded system, but it’s separating the plans as a whole.
Noom is also the more expensive one.
Noom does not provide meal plans, but the app does feature a variety of recipes with cooking instructions and nutritional information that you can try out.
Simply put, it is a diet that’s not restricting. No food is off-limits. That’s why users love it, according to Noom diet reviews. The app classifies different foods into color-coded categories to encourage users to make better food choices.
The Noom program can last as long or as short as you want it to. The payment plans have been designed in a way for you to choose the amount of time you are willing to commit. The subscription options range from one month to a year.