Updated · Aug 03, 2022
Best for: Startups, SMBs, and agencies looking to streamline their social media strategy.
What is SocialPilot?
Over the last few years, social media management has undergone massive changes. From Facebook to Instagram, there have been countless new developments that make it tough to manage multiple social media brand accounts. Luckily, some platforms make it easier for you.
One of them is SocialPilot. It was launched to compete with Buffer and Hootsuite and has grown tremendously in only a few years. Many SocialPilot reviews show the ease of using this app, one of its main selling points.
With support for all major social media networks, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, the SocialPilot app has taken the world by storm, allowing brand managers to be more consistent with their strategies.
This SocialPilot review will look at the pricing, Zapier integrations, user interface, features, and why it’s so popular among users.
The platform is packed with useful features, including:
Bulk scheduling is an industry-standard for many apps of this kind. SocialPilot makes it easy to add hundreds of posts at once. This feature is beneficial for people who are managing brands and have their social strategies already put in place.
You can stay on top of all messages and respond to them using the Social Inbox feature. Comments, messages, and posts finally get the attention they deserve.
SocialPilot allows you to collaborate with other users and have them contribute to the management of your social media profiles. You can share your content calendar to ensure that everyone is on the same page.
By appointing user roles, you can create a hierarchy level within the app for more control.
Social Media Calendar
A social media calendar isn’t something every social media app has, which is why we want to highlight it in this SocialPilot review. The Social Media Calendar can save you so much time and help you fill in the gaps when needed.
This feature lets you see the posts in a calendar-like view, where each date shows the number of posts scheduled, based on your activity and planning.
Content Ideas and Feeds
The content suggestion feature helps you curate content that is relevant and interesting. There are so many content suggestions you can use and categories that you can explore. Plus, the handy RSS feeds integration lets you easily share the items you created.
Long URLs can be shortened with SocialPilot. The integrations include Bitly, Sniply, Rebrandly, and Google’s link shortener. By connecting the right shortener to your account, all links will be shortened in the future. This feature also lets you track the click rate.
The built-in analytics give you insights and overviews based on social networks, fan engagement, and other essential data. These allow you to make better decisions and measure different content types’ performance.
Plus, you can access third-party analytics from Facebook, Twitter, LinkedIn, and Pinterest. The only difference is that with SocialPilot, you can preview the data within the app.
SocialPilot White Label Solution
The SocialPilot White Label solution gives you complete control over the web address that your clients see. That way, you can choose a completely new URL to put your brand in the spotlight. As a bonus, you get an email setup of your own, helping you create an impressive branded experience.
With improved security, personalized analytics, seamless integrations, and the option to create new revenue streams for your brand, the White Label solution is a definite advantage. Many SocialPilot reviews praise this feature.
Overall Performance: User Interface and Ease of Use
The social media publishing arena has many great tools and apps which are easy to use. While some users prefer other platforms’ interface, most would agree that SocialPilot has a simple yet effective layout. The interface is free of clutter, which makes it easy to figure out the main features.
While testing the tool for our SocialPilot review, we were able to set everything up quickly. SocialPilot showed us where and how to connect our social accounts and create the initial publishing schedule. Linking our accounts only took a few minutes.
You can access Groups, Accounts, Posts, Analytics, Inbox, Team, Feed, and FAQ on the left-hand side of the screen. The right-hand top corner side presents you with unique features when visiting each of these tabs.
However, we don’t like that SocialPilot is more oriented towards Facebook. For instance, it only offers Facebook Ad accounts and prioritizes the social network over others.
Benefits of Using SocialPilot
As you could see in the list of features, this platform provides excellent value for money. SocialPilot is also a cost-effective alternative to Hootsuite and Buffer, especially if you opt for a higher and more expensive package.
The interface is easy to navigate, there are many integrations, excellent browser extensions, tons of useful tools, and the SocialPilot Android and iOS apps are a big plus.
Negatives of Using SocialPilot
Unfortunately, there is no chatbot creation, and the platform doesn’t have many advanced features.
But the biggest downfall is its customer support team. They are not present at all times, and there are long delays during night hours. Also, the lack of email automation could be addressed.
SocialPilot does not have many third-party integrations or apps. While it does hurt the platform’s authority, we don’t see it as a disadvantage because of the SocialPilot Zapier integration.
Zapier is a third-party web service that is responsible for integrating other apps. Connecting SocialPilot with your Zapier account lets you use thousands of apps that will work with SocialPilot. The only disadvantage of Zapier is that it comes at an additional cost.
Besides the third-party Zapier integration, there are direct integrations, including:
- SocialPilot browser extension: There is an extension for Chrome, Firefox, and Safari. The add-ons allow you to save and schedule pages you want to use for your social media accounts.
- URL Shorteners: Feedly, Bitly, Sniply, and Google are all supported, allowing you to shorten links when publishing social media posts.
- Project Manager
Who Is the SocialPilot Social Media Platform For?
The SocialPilot target group includes startups, small businesses, and marketing agencies who want to manage multiple social networks in their marketing campaign without paying for features and add-ons.
All plans come with similar features, which gives SocialPilot a unique competitive advantage. People who cannot pay for the higher-end Buffer and Hootsuite plans can use SocialPilot for their social management needs.
SocialPilot Customer Support
The SocialPilot support teams are only available on working days, which is why many users complain about it. If you experience issues using the platform during the weekend, you have to wait.
Most of the support is offered through live chat, but you can also find extensive documentation on SocialPilot’s website. If you don’t get an answer from SocialPilot on their live chat, you can message them directly or contact their social media pages. However, it’s a shame the platform lacks phone support.
When testing the support team, we got fast replies on a working day. The agent was polite and knowledgeable. However, many SocialPilot reviews show that the support teams are not as responsive during night hours.
While there is no SocialPilot free plan, the pricing structure is relatively affordable. All plans come with the same main features, but the downloadable reports, social inbox, and client management aren’t included in the Professional plan. The difference is mainly found in the number of social accounts, posts per day, and posts scheduled in the queue.
The SocialPilot pricing plans are:
10 social accounts, 200 daily posts, 2,500 posts in the queue, two Facebook Ad accounts, and one team member.
25 social accounts, 500 daily posts, 5,000 posts in the queue, five Facebook Ad accounts, and three team members.
50 social accounts, 1,000 daily posts, 10,000 posts in the queue, ten Facebook Ads accounts, and five team members.
75 social accounts, 1,000 daily posts, 10,000 posts in the queue, ten Facebook Ads accounts, and ten team members.
SocialPilot vs Hootsuite
Hootsuite is among the top choices in the social media publishing world and one of SocialPilot’s main competitors. The Hootsuite onboarding process is superior, as it offers in-person training, live online training, and webinars. SocialPilot does not provide this and also falls short with its 24/5 support, which needs improvement.
Hootsuite offers features SocialPilot doesn’t have, including conversion tracking, customer targeting keyword filtering, and contact management. But on the other hand, Hootsuite is more expensive.
SocialPilot vs Sendible
When compared to Sendible, SocialPilot is better but still has some downsides. Unlike Sendible, it doesn’t have the Listening/Monitoring feature or stellar customer support.
However, SocialPilot’s clean interface and deep analytics stand out. Sendible lacks functionalities with time zones, real-time updates, and browsing social profiles.
Overall, SocialPilot is superior to Sendible, especially when looking at the scheduling, post customization, and edits that can be done within the timetable.
SocialPilot vs Buffer
The battle between the SocialPilot app and Buffer is clearly visible on online forums. When it comes to account management, reporting, and publishing, SocialPilot wins the race. However, Buffer has a robust analytics section that is on-par with SocialPilot and is much more cost-effective.
Buffer has a modern interface and comes with a handy calendar for posts. We think that Buffer is a better option for publishers, solopreneurs, and small teams, while SocialPilot caters to bigger agencies.
SocialPilot Review - Verdict
In an ocean of social media management apps, SocialPilot aims to be the best. Despite its lack of 24/7 support, it is one of the most popular platforms for scheduling social media posts.
The platform is designed for social media professionals in all industries and company sizes and quickly gets the job done. Whether you schedule hundreds of posts at once or use it as your daily social media management tool, it can help you increase followers and build a consistent social strategy.
What is SocialPilot?
SocialPilot is a popular social media management and publishing tool. It helps small and medium-sized businesses schedule social media posts, view detailed analytics, and communicate with followers from one interface.
Is SocialPilot free?
No, there is no SocialPilot free option available. If you want to try the software without paying, you can opt for the 14-day free trial with no credit card required. The cheapest plan starts at $25.50/month.
How do you use SocialPilot?
Once you download the mobile app or log in to the web version, you should create an account and connect your social media profiles. Once it has been set up, you can start publishing and managing your social accounts from a single interface. Many SocialPilot reviews show this platform is very easy to use.
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