Updated · Nov 27, 2022
Best for: Marketing agencies
It’s the dream of every marketer to have high converting campaigns.
Enter the world of Unbounce. This CRO platform provides an incredible toolkit to skyrocket your sales.
Let’s take the landing page builder for example. It lets you create eye-catchy web pages in a snap.
Another thing you can use is the auto-trigger. Users will see pop-ups when they complete some sort of action - click links, scroll through content, or even exit a page.
But that’s just the tip of the iceberg, really.
The pricing, however, might scare you away. You’ll pay at least $72/month for the yearly plans. And if you choose the monthly option, you’ll have to part with $80/month.
So, is Unbounce worth the money? Let’s find out.
What Is Unbounce?
Unbounce is a landing page builder for creating kick-ass campaigns. It was founded in 2009 by Canadian techpreneur Rick Perreault. The company’s headquarters are currently in Vancouver, Canada. Its other office is in Berlin, Germany.
It has over 174 employees spread across its regional offices. The company portfolio features 16,000+ customers, including big names such as Accenture, Hootsuite, and LinkedIn.
As of today, the Unbounce landing page platform boasts of generating 500+ million conversions.
The tool makes it easy to create professional adverts.
So, it must offer some outstanding features, right? Let’s see:
Here’s what Unbounce can offer in terms of features:
Unbounce landing page builder
The Unbounce builder for landing pages gives you total control over the design.
It has a drag-and-drop tool, paired with content blocks for adding web page elements fast. You can add text, photos, videos, etc. All you have to do is drag any item to the canvas for editing.
You’ll find an unlimited number of styling options. You get over 800 fonts! The tool lets you adjust the font size, weight, and line spacing to your liking.
With the Unbounce widgets, you can do cool stuff like branding your pages.
Do you need to add a company logo? No problem – import it to the editor.
How about adding your company’s social media profiles? Simple! There’s a widget to include them. You can also do the same for sliders, galleries, pricing tables, etc.
But that’s not all.
On the downside, Unbounce doesn’t have a free plan. It has an online demo, though, which can give you an idea of what to expect.
Unbounce prebuilt templates are a great starting point. There are over 100 designs, covering different categories of campaigns to boost your marketing.
The lead generation category has the lion's share. You’ll find others for promoting events, organizing webinars, and selling products. One thing I did like is the coming soon themes - ideal for preparing the grounds for future offerings.
The Unbounce landing page templates are easy to customize. Just use the drag-and-drop builder. Make sure that your pages have fewer elements, though. Clutter is off-putting.
Unbounce A/B testing
The Unbounce A/B testing tool is vital in the creation process.
Here’s how it works:
For example, you design web pages with varying CRO features. One can have pop-ups while the other - sticky bars.
The feature will then run both pages simultaneously. It also shows side-by-side comparisons of their performance. From here, you can choose to keep the page with the most conversions.
Unbounce sticky bar
Those are horizontal bars that appear at the top or bottom of a page. Way less obstructive than your usual ads.
You can design peekaboo-style campaigns using the trigger option. It allows you to adjust how an offer appears depending on visitor activity. For example, you can choose to show it when the page loads. Another alternative is by activating it during page scrolling by the user.
I also tested the geo-targeting tool while working on this Unbounce review. The feature is for targeting visitors using location. You can use it to show ads to people from certain countries only. On the downside, it’s only available on Accelerate and Scale plans.
Pop-ups are a great alternative to sticky bars. You can use them to showcase a wide variety of campaigns.
This tool also supports triggers. I found the Unbounce exit popup option extremely useful. It displays your advertisement when the visitor is about to leave. That way, it won’t annoy them, while they’re browsing your site.
It can also show up:
- When someone is scrolling a page
- After a specific time
- During page load
- When the visitor clicks on a link
The Unbounce dynamic text replaces the words on pop-ups to match visitor needs. In doing so, it increases the chances of converting leads.
You’ll find 50+ popup templates. They have cool designs, but you can always customize them to your liking.
Another thing I loved was the smart traffic feature.
Unbounce smart traffic
Supercharge your conversions with the Unbounce smart traffic toolkit. It uses artificial intelligence (AI) to optimize your campaigns. You’ll find it great for running different landing pages simultaneously. It automatically redirects visitors to the adverts that they’re likely to convert.
Let’s say you have an online phone accessories shop. You want to offer discounts on different accessories. So, you create ads.
The question is, how will you know a visitor needs a phone case and not a charger? Well, that’s where the smart traffic option kicks into action.
First, it analyzes the visitor’s search terms. Then it directs them to the right campaign.
This feature is definitely a user-favorite, as Unbounce reviews show. You can set it to react to device type, time zone, operating system, etc.
The best part?
You can expect a 30% conversion boost.
Unbounce security features
This vendor offers top-class features for securing your campaigns. To start with, you get the Unbounce SSL feature for free. It does a perfect job of providing end-to-end encryption. It prevents hackers from accessing data that visitors exchange on your website.
Two-factor authentication (2FA) adds an extra layer of protection to your account. That helps block unwanted devices from accessing your account. You also get a Single Sign-On (SSO) option. You can sign in using an authorized Google email.
For this Unbounce review, I also tested the auto-sessions timeouts. You will be logged out automatically after a certain period of inactivity.
Unbounce GDPR compliance
The European Union (EU) came up with the General Data Protection Regulation (GDPR) in 2018. Businesses must keep European citizens' data private. It also requires residents from this region to be given full disclosure. You otherwise risk getting in trouble for non-compliance.
Here’s the good news:
Unbounce is GDPR compliant. It has a long list of tools for managing user info. Еxamples include HTTPS encryption, secure storage, and cookie consent bars. Above all – you’ll find the data deletion request widget. Your customers can use it to ask for the removal of their details.
And there’s more!
Unbounce has an in-house data protection officer (DPO). The person serves the role of ensuring compliance with all laws. They prevent you from breaking any regulations unknowingly.
Unbounce has many integrations for increasing your productivity. These range from analytics to customer relationship management (CRM) options.
The Unbounce Shopify integration is another outstanding one. You can use it to create offers for your online store and redirect customers to your Shopify storefront.
Likewise, you can use Salesforce to optimize your sales. It includes a powerful analytics tool for monitoring your inventory. You’ll also find a feature for tracking your spending in real-time. All these ensure that you get a high return on investment (ROI).
Unbounce supports Google Analytics by default. You can break down your site’s traffic in detail. You’ll see visitor location, gender, and referring domains.
The rest of the integrations are as follows:
Is it all as good as it sounds, though?
Unbounce Pros and Cons
Here are the pros and cons of the Unbounce page builder.
Mobile responsive pages – Pro
Unbounce creates mobile responsive web pages. That means all your landing pages will perfectly fit any device. You can even go further by controlling the display of elements by using the layout assistant. You’ll find it helpful in showing or hiding widgets from small screen devices.
Google AMP compatible – Pro
Unbounce supports accelerated mobile pages (AMP). This is a new framework by Google for speeding page loading. That’s because 70% of internet users still use 3G. Google’s tech helps make your web pages lightweight.
Support for ecommerce – Pro
You can use the Unbounce ecommerce tools to create sleek storefronts. It offers a widget for easy customization of products. It supports product images, descriptions, and call-to-action buttons. You can also promote sales using popups and sticky bars. Furthermore, you can accept payments via PayPal and Stripe.
Multi-user support – Pro
Unbounce has an invite feature for adding more users to your account. You can assign different roles to members - viewers, authors, and administrators. Of course, the access permissions differ for each level. There’s an activity monitor that tracks your teammates’ actions.
Steep learning curve – Con
The Unbounce landing page builder has a steep learning curve. You’ll find lots of features, some of which are quite complicated for beginners. The good thing is there’s a rich knowledge base. You’ll find hundreds of articles for perfecting your skills. Each is well-written and simple to understand. They also do have images to guide you through.
Expensive pricing plans – Con
The company’s pricing plans are on the higher side. That can lock you out if you’re working on a budget.
On the flip side, Unbounce hosts your pages at no extra cost. And there are no limits on the number of web pages. It also has an excellent uptime of 100%. So, although pricey, it’s definitely worth it.
Limited A/B testing data – Con
The Unbounce A/B testing toolkit is excellent for optimizing performance. You can use it to run simultaneous landing pages to boost conversions.
You only get 30-days of data. That’s a big advantage for running long-term experiments. Likewise, you risk making bad decisions due to a lack of adequate information.
Average page speed – Con
The majority of Unbounce reviews feature users complaining about poor page performance. Several factors cause this to happen.
Content blocks are the first one. Overusing them can increase the weight of your landing pages. There’s also the challenge of using media items. A webpage with lots of images and videos will take time to load. To avoid that, you need to use fewer elements.
You can additionally use the layout assistant. It’s best for showing or hiding features for visitors on mobile phones.
So far, so good. But what about the Unbounce customer service?
Unbounce Customer Support
Unbounce provides support via phone, email, and live chat. I always prefer using the last option. It’s fast and engaging. But you can seek help during business hours only.
The support agents are always welcoming and willing to assist. I did manage to engage with them. To my surprise, they were very competent. They gave me actionable suggestions for most issues.
You should note that technical problems take time to resolve. The frontline staff will first have to escalate the complaint. Technical personnel will get back to you later with a solution.
The Unbounce pricing plans are as follows:
The plan offers unlimited page builder assets. These include landing pages, pop-ups, and sticky bars. It only supports 500 conversions and 20,000 page views monthly, however.
You can add up to three domains to your account. It comes with 1,000 conversions and 30,000 visitors monthly. Moreover, you can invite an unlimited number of users.
You can use this tier on up to 7 domains. It comes with 2,000 conversions and 40,000 visits every month. Furthermore, it offers smart traffic, A/B testing, AMP pages, and more.
Sadly, Unbounce doesn’t offer any refunds. Still, by clicking on the Visit Site link above you can take advantage of an exclusive 14-day trial and 20% off the regular price should you choose to purchase it.
The Unbounce builder service is a haven for marketers. The platform offers a wide range of features for creating high-converting campaigns.
Besides the wonderful drag-and-drop editor, you also get 100+ pre-built templates to make your life easier.
Pop-ups and sticky bars are magnets for collecting leads. The Unbounce smart traffic feature helps boost conversions by driving visitors to the right landing pages.
Moreover, you can use numerous integrations!
On the downside, the pricing plans are a bit off-putting. Average page performance also features most in Unbounce customer reviews. Although we can’t always fault the app, it’s something you should keep in mind.
Your best bet? Take a look at the online demo! It will help you decide.
Is Unbounce free?
No, it’s not. You’ll need an active subscription to enjoy the service. That said, Unbounce offers a free online demo.
Is Unbounce legit?
Unbounce is a popular conversion rate optimization (CRO) platform. At present, it has a customer base of over 16,000 worldwide. The company has also helped businesses generate 500+ million conversions. Some of the big names that trust it include Accenture, Hootsuite, and LinkedIn. In short, you won’t regret signing up for this service.
What is Unbounce used for?
Unbounce is a landing page builder. It’s great for creating outstanding landing pages, converting leads, and analyzing marketing campaigns.
How much does Unbounce cost?
You can choose from three plans:
- Launch – From $64/Month
- Optimize – From $96/Month
- Accelerate – From $160/Month
- Scale – From $240/Month
Is Unbounce a CMS?
Yes, it is a content management system (CMS) for marketers. It offers a long list of tools for building excellent landing pages. These are usually web pages meant for marketing purposes. They are ideal for promoting events, pushing sales, and collecting leads. Unbounce user reviews also praise it for its hosting capabilities. It has a consistent uptime of 100% at all times.
Daniel is a curious thinker that loves everything about tech. If he spots something interesting, rest assured that he’ll reverse-engineer it. Apart from being an internet addict, he loves building web servers from scratch. Well, it’s not his profession per se. But it’s a passion he picked up after a series of unfortunate events involving terrible hosts. He’s the “hosting guy”.
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