Updated · May 21, 2022
Best for: Business owners who need easy marketing automation
What Is Wishpond?
Wishpond is a digital marketing platform that takes a load off your marketing team. The service helps you with landing pages, website pop-ups, forms, contests, promotions, email marketing, and lead management. By running marketing campaigns and giving you detailed insights into your leads, Wishpond is loved by thousands of customers.
In this part of our Wishpond review, we will go over the tools that come with the service. Wishpond’s features can be broken down into five categories:
You can do many things to create and manage your marketing campaigns with Wishpond. Split testing (A/B testing) is one of the best tools, as it allows you to run different versions of your ads or pages to see which one gets more attraction.
You can customize your call to action (CTA), manage drip campaigns, and create landing pages and web forms. These tools let you make the most of lead scoring, segmentation, and social marketing. You can also track website activity.
Content Marketing (Social Media)
Wishpond allows you to perform multi-channel publishing and create campaigns from scratch. The conversion tracking tools give you insight into your campaigns and prepare your social marketing strategies.
Unfortunately, you cannot manage social accounts from here or post on their behalf.
Contests, Awards, and Promotions
There is an integrated Awards Management system within Wishpond, with features such as blind judging, entrant management, and custom forms management. The fraud detection tool keeps you secure.
The social media management features let you create contests and promotions. You can be sure that the Wishpond app covers all your marketing needs.
The Wishpond tool lets you customize and build landing pages from scratch. The drag-and-drop builder enables you to edit pages and forms in real-time. Use the A/B tester to find the best design for conversion.
The integrations and customizable templates make Wishpond a simple but effective tool for making the most out of each landing page.
These features prove that Wishpond is excellent for businesses that know there isn’t a “one size fits all” solution for marketing automation.
Overall Performance: Interface and Ease of Use
Wishpond is very simple to use. The main goal of the interface is to help people gain leads, which it does by combining the following tools:
- Landing Page Design
- Opt-in Box (pop-up)
- Social Promotion (sweepstakes, contests, etc.)
- Email Automation
Wishpond is the one-stop solution for all your marketing needs. On the left-hand side of the dashboard, you’ll find the landing page builder. There are options to add text, images, videos, conversion tracking pixels, and other elements through its drag-and-drop builder.
When testing it for our Wishpond review, we found that creating a landing page was easy. However, integrating it with Mailchimp wasn’t as straightforward and required us to open up the Knowledge Base.
Wishpond also lets you create opt-in boxes and forms. We quickly made a pop-up form that would show up once the user scrolls down one of our pages. A box allows you to name your pop-up, choose the style, and apply any changes. You can even split tests when creating several pop-ups to see which one performs best.
We do wish that Wishpond had more features in the social media field. Even though there is the possibility to launch promotions on Facebook and other channels, it’s quite basic, and the Wishpond templates aren’t very attractive and seem outdated.
We were impressed by the leads database and email automation. It acts as a built-in CRM and lets you import new leads from Mailchimp, Aweber, and other email programs. You can customize your email marketing based on your audience’s specific segment or behavior with your brand.
The Advantages of Wishpond for Your Business
The real benefit of the Wishpond app is the ability to improve your online marketing techniques. The program lets you integrate many website features, making it attractive and useful in displaying itself to visitors.
Effective Marketing Campaigns
Wishpond lets you build and publish mobile-responsive pages in minutes, set up conversion tracking, and integrate custom forms.
Our Wishpond review thinks that the ability to run contests and promotions on social media is one of the main benefits. You can even send personalized emails to specific subscribers. The smart management system monitors activity on your website and allows you to track your leads’ behavior.
Quick and Easy Onboarding
There is no lengthy onboarding process with Wishpond. The tool has plenty of features and is very simple to use, allowing you to save time and money.
The onboarding process is very intuitive as it helps users see the insights of this program and operate some of the tool’s most common features. It shouldn’t take more than a week to learn how to set up your pages, import leads, and launch new marketing campaigns.
More Conversions Means More Business
The easy way to increase conversions makes this program very useful for any type of business. Thanks to its features, Wishpond shows you how realistic turning visitors into actual consumers is.
Wishpond will help you set up attractive landing pages, add custom forms, track conversions and keep your leads engaged with social campaigns. You will be able to follow every lead and send them personalized messages.
The Wishpond software comes with many support materials. First and foremost is the Knowledge Base, which gives you answers to most of your questions and resolves common issues. It also includes step-by-step tutorials for creating campaigns, publishing them, troubleshooting issues, managing leads, promotion and email automation, and more.
In addition to this, there is a live chat located on the website. Most of the queries are solved quickly. At most, we had to wait one day to get a reply because there was no agent online. Alternatively, you can use their social media profiles to contact them or use phone support.
Overall, the fact that there is 24/7 support for users shows that Wishpond wants to help businesses grow and is not afraid to support each of its members.
Many Wishpond reviews have praised the number of integrations that work with the software. The list continuously gets updated with more units.
The 300+ Wishpond integrations work as added third-party apps to the program. The Wishpond WordPress plugin helps you add pages or forms to your site, and there is a Wishpond integration with Shopify that lets online store owners level up their marketing. Others include:
- Sales: Salesforce
- CRM: Base CRM, Insightly, Batchbook, SalesforceIQ, OnePageCRM
- Email marketing: AWeber, Campaign Monitor, VerticalResponse, Constant Contact
- Ecommerce: LemonStand, Shopify
- Communication: Slack
- Other: SurveyMonkey, Clio, GoToWebinar, Twilio
When reading other reviews of Wishpond, we found no issues linked to any of these integrations.
There are plenty of products with similar features. While some programs have more features, and are a better fit for larger companies, Wishpond aims to help small to medium-size businesses.
If we had to compare it to other online marketing programs of this kind, Wishpond would go in the same hat with Hubspot, SalesNexus CRM, EngageBay, Salesforce Pardot, and Ontraport. Wishpond also shares similarities with Mailchimp and Constant Contact for email automation and autoresponders, Wrike for project management, and Keap for CRM.
When comparing Wishpond to other programs, we found that it keeps many tasks under one hood. But it could be more optimized for bigger companies.
There are four plans in the Wishpond pricing structure, which are the following:
Up to 1,000 contacts and one user, email and live chat, marketing automation, website pop-ups, custom Wishpond forms, landing pages, lead management, and promotions and contests.
Up to 1,000,000 contacts and unlimited users. Includes everything in the pro plan, priority support, and implementation coaching program.
You can pay monthly or annually, and you’ll receive a discount for paying for a full year. Wishpond also comes with a 14-day free trial, but only when you sign up for the annual plan.
Wishpond Review - Verdict
If you are a business with simple marketing needs, Wishpond could be the perfect tool for you. Our Wishpond review shows that the web-based program gives you full control over your landing pages, the forms, and information related to people landing on them.
However, there are plenty of similar programs out there. Some of them also come with lower prices and more features. Many other Wishpond reviews agree that there is room for additional features.
Still, Wishpond is a simple and effective tool that won’t overwhelm you. It does precisely what it promises to do.
While you can never get software that takes over your entire marketing, Wishpond can help you with landing pages, contests/promotions/sweepstakes, A/B testing, and conversion tracking. Most importantly, it does all of the above mentioned without any problem, which is why we recommend it.
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