Social media marketing takes a lot of effort and much of it is repetitive. Think about the time spent crafting content, scheduling posts, replying to comments, and tracking brand mentions. Plus, you need to optimize your posts for search engines and monitor engagement levels.
This kind of work can be overwhelming, especially if you take the DIY route. One solution is to leverage AI and put your social media on autopilot. It’s faster, cheaper, and more convenient than hiring a professional or outsourcing content creation and other social media activities.
Artificial intelligence can streamline nearly every business process. For example, if you want to build a portfolio website, you can use Wix’s AI tool. The entire process takes just minutes and requires no coding knowledge.
Similarly, you can deploy AI to generate social media content, repurpose existing content, find trending topics, and more. All you need is access to the right tools.
Ready to give it a try? Here’s how to get started with AI-driven social media marketing and tap into its full potential.
Power Up Your Social Media with AI
In a survey of 1,680 social media marketers, 73% of respondents said they saw an increase in engagement and impressions on social media thanks to generative AI. Other commonly cited benefits of using this technology include:
- Higher efficiency (38%)
- Easier idea generation (34%)
- Increased content production (33%)
- Enhanced creativity (33%)
- Lower costs (32%)
- Faster turnaround (26%)
- Competitive advantage (20%)
- Improved personalization (18%)
Nearly half of marketers agreed that AI-assisted content performs better than human-generated content. Another 34% reported that AI- and human-generated content perform equally well.
Not surprisingly, most respondents said generative AI will be responsible for 48% of their social media content by 2026. That’s a 9% increase compared to 2024.
However, content creation is just one of the many uses for AI. This technology can also automate social media scheduling, audience segmentation, multichannel support, and ad targeting.
For example, you can set up an AI-powered chatbot to answer messages on Facebook, Instagram, and other social channels. This would allow you to provide 24/7 support, leading to higher engagement.
The chatbot could also collect customer data and then upsell or cross-sell products. Or map out the buyer’s journey and help you determine which platforms or channels perform best.
To help you out, we’ve compiled a list of the best ways to use AI for social media marketing. Let’s dive in.
Generate Images and Videos
Most social media platforms revolve around visual content, but this doesn’t mean you must hire a photographer or video producer. Instead, use AI to generate eye-catching visuals related to your brand and products.
A good example is Midjourney, an AI-powered tool capable of creating vivid, detailed images and artwork. Then there’s DALL-E 3, an image generator included with ChatGPT Plus. Not only is it incredibly easy to use, but it also produces realistic results.
Invideo AI, DeepAI, Veed IO, and similar tools convert text or images to video content. Another popular choice is Synthesia, an app that enables users to create high-quality videos with AI avatars and voiceovers. If you don’t feel comfortable in front of the camera, you can let your avatar become your spokesperson.
Edit and Retouch Photos in Seconds
As we all know, photo editing is time-consuming and requires technical know-how. Luckily, you can get around it with the help of AI.
Let’s say you want to upscale a product photo without sacrificing quality.
Try Pixelcut, a mobile and desktop app that can increase image quality to 4K. You may also use it to remove the background of an image, remove text, objects, or people from pictures, and create beautiful product photos.
Lensa, on the other hand, makes photo retouching a lot easier. Powered by AI, it can remove facial imperfections from selfies, apply filters and special effects, tune up portraits, and more.
Repurpose Existing Content
AI can also repurpose existing content into social media posts, videos, ads, and everything in between. This feature makes it easier to commit to a publishing schedule by reducing the time spent on content creation.
For instance, Semrush’s AI Writing Assistant features over 75 tools for generating copy for email newsletters, social media, product descriptions, and landing pages. Marketers can use it to convert articles to videos, repurpose product information into social media posts, or generate content from scratch.
Some AI tools let you convert blog posts to audio files or video scripts. Others can transcribe audio to text or summarize videos, meeting notes, or even PDF documents.
Find the Right Influencers for Your Brand
Emplifi, HyperAuditor, and other AI-driven tools can help you identify influencers in your niche. These apps will review their content, target audiences, and partners and then recommend those who align with your brand. They also have advanced analytics capabilities that allow you to monitor the campaign’s impact.
For example, HyperAuditor’s database includes over 205.4 million influencer accounts in every industry you could think of. Businesses can leverage the platform’s AI capabilities to find influencers based on 35+ metrics, such as location, follower count, engagement rate, brand affinity, and audience quality score.
Monitor Brand Mentions
According to a 2023 study, 50% of consumers who have a bad experience with a brand will tell their families and friends about it. Around 36% will leave comments or ratings on third-party websites, and 21% will share their experience on social media.
If you care about your reputation, you’ll want to track brand mentions in real time. That’s another area where AI can help.
Tools like Brand24, Determ, and Relevance AI use this technology to monitor brand mentions across all channels, from social media to blogs and forums. Moreover, they are capable of analyzing customer sentiment to differentiate between positive, negative, and neutral mentions.
With these insights, you can react quickly to customers’ feedback and fine-tune your marketing message. Plus, you’ll gain a better understanding of what people like or dislike about your brand and products.
Predict Post Performance
AI-powered tools can analyze historical data, trends, and audience behavior to predict the performance of social media posts. Based on this data, you determine what types of content resonate with your audience and when to post for maximum reach.
For example, Amazon Bedrock enables marketers to create AI agents with specific roles. One such agent can review your content ideas and potential reach and then provide feedback. You can also ask it to suggest optimal posting times and trending hashtags or topics.
Optimize Your Social Media Presence
While AI doesn’t replace human intelligence or creativity, it can improve and streamline your workflows. Depending on your needs, you can use it to generate social media posts, create stunning visuals, improve campaign performance, or monitor your brand online.
Think of it as a highly efficient assistant who can handle the heavy lifting of content creation, post scheduling, and routine interactions while you focus on more strategic tasks. Embrace this technology, and you’ll be better positioned to thrive on social media and beyond.
Feeling overwhelmed? Start by using AI for simple tasks like content ideation, caption writing, and social listening. As you learn the ropes, invest in more complex tools for ad management, video editing, or predictive analytics. Explore their features, track the results, and upgrade your tech stack as needed.
Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong background in marketing and a deep understanding of technology's role in digital marketing, he brings immense value to the TechJury team.