35 Remarkable AliExpress Market Share Statistics to Know in 2019

by Deyan G.

Hello, dear consumers.

Ready to go shopping?

We won’t do traditional go-to-the-mall shopping.

Instead, we’ll do some cross-border online shopping.

Sounds fun, right?

Today we won’t shop at Amazon, though. No, sir, not today.

We’ll take a look at Amazon’s Chinese competitor – AliExpress.

Ladies and gents – today we’ll check out the AliExpress market share and some other useful information about the Chinese retailer.

Ready?

Impressive AliExpress Market Share Statistics

  • AliExpress has over 60 million active buyers.
  • Alibaba group earned $30.8 billion in one day.
  • AliExpress’s revenue almost doubled for a year.
  • Alibaba owns 58.2% share of all retail e-commerce sales in China.
  • Over 150 million people made purchases from AliExpress.
  • 16% of all cross-border digital buyers use AliExpress.
  • There are over 732 million visits on AliExpress a month.

These facts look unbelievable!

Only one company in the world achieves better results in the e-commerce sector.

Care to guess?

Amazon, of course.

Well, today we’ll visit the second largest e-commerce giant – the Alibaba group. We’ll look at AliExpress in particular.

In case you haven’t heard of AliExpress – it’s an e-commerce retailer, run by Alibaba, a Chinese multinational conglomerate specializing in e-commerce, retail, internet, and technology. You can buy almost everything there – from an $0.31 phone case to an $86,000 forklift.

As one of the most prominent e-commerce players worldwide, AliExpress is a major retailer. So allow me to explain its inner workings.

First off, let’s start with some:

Intriguing AliExpress Statistics

You probably know about Amazon’s Prime Day. The Alibaba group takes advantage of another holiday – Singles’ Day. It occurs every year on November 11.

Why does it matter?

Because it’s the biggest shopping holiday in the world!

Check this out:

1. The Alibaba group made $30.8 billion on Singles’ Day in 2018.

(Source: Alibaba)

Now, how about that?

This is a mind-blowing figure!

To put things in perspective – Alibaba earned more money in a day than:

  • Black Friday in the US
  • American Cyber Monday
  • Amazon’s Prime Day worldwide

The Chinese giant made more revenue than the three shopping holidays combined.

Alibaba’s president Michael Evans even said they sold as much in five minutes as Amazon did in the entire Prime Day.

Alibaba made over a billion deliveries in more than 230 countries.

Now:

AliExpress, one of the Alibaba group subsidiaries, is probably the group’s most recognized website.

2. More than 60 million buyers regularly shop on AliExpress.

(Source: China Internet Watch)

The B2C (business-to-customer) e-commerce platform has users from over 230 countries. More than 20 million people visit the website every day.

3. There were more than 732 million visits on AliExpress in March 2019.

(Source: Similarweb)

AliExpress.com has an average of more than 600 million visits each month.

The AliExpress analysis shows a lower bounce rate (33.94%) than eBay and Amazon.

What’s more:

People also like to spend more time on the Chinese e-commerce giant – an average of 8 minutes per visit.

4. Alibaba holds a 58.2% share of all retail e-commerce in China.

(Source: eMarketer)

To grab hold of more than half of one of the largest markets in the world isn’t a small achievement.

In fact:

The biggest Alibaba competitors globally are giant companies like Amazon and eBay.

If you try to take over the world, first you have to have strong positions in your home base. Therefore, Alibaba has to “fight” with some competitors in China as well – the biggest of which is JD.com, but we’ll check it out a bit later.

5. AliExpress had over 150 million cross-border buyers in 2018.

(Source: China Internet Watch)

AliExpress statistics show the website’s fantastic progress. The e-commerce platform has managed to obtain 50 million new cross-border customers over the last three years:

The total number of cross-border buyers:

  • 2016 – 50 million
  • 2017 – 100 million
  • 2018 – 150 million

These figures show AliExpress’s market share is going nowhere but up.

And speaking of cross-border customers – here’s something you probably didn’t know:

6. 16% of all cross-border digital buyers use AliExpress.

(Source: Statista)

The AliExpress website is second only to Amazon in terms of international e-commerce. The American giant is the platform of choice for 23% of buyers outside the US. eBay is the third most popular platform with 14%.

7. AliExpress almost doubled its revenue in 2017-2018.

(Source: Pandaily)

At the end of the fiscal year in March 2018, AliExpress recorded a 94% YoY growth in revenue. If they keep this up, AliExpress will become the most profitable website in no time.

Okay, we see how AliExpress is such a game-changer worldwide.

Now it’s time to delve deeper into some more interesting facts to find out the reasons behind its success.

What Do People Buy on Aliexpress?

First of all, let’s check out the most frequent visitors on AliExpress.

8. Almost 25% of AliExpress visitors come from Russia.

(Source: Similar Web)

Apparently, apart from vodka, Russians like shopping online. If we focus on some AliExpress statistics by country, we’ll see that 24.55% of the site’s visitors are from Russia. The US is in second place with 5.44%. Brazil completes the top 3 with 5.14%.

So what do these visitors purchase?

The simple answer is – almost everything you can think of – from plastic fruit to laptops.

9. There are more than 100 million products on AliExpress.

(Source: Actionpay)

At first glance, you may be like – WOW! That’s impressive!

Actually, it’s not that much.

The biggest competitor – Amazon – offers more than 560 million products to its customers.

Still, over 100 million items make for an excellent variety of goods.

10. The iPhone Tempered glass is the most purchased product.

(Source: China Brands)

If we look at the AliExpress sales statistics, we’ll see that the best-selling product is the tempered glass for Apple’s moneymaker.

The site has sold more than 89,000 units to date. Most of AliExpress’s trending products are phone and fashion accessories, followed by different kinds of jewelry.

The reason for this overwhelming number of sales is simple:

11. AliExpress offers free shipping for over 75% of its products.

(Source: App Annie)

Without free shipping, the market share of AliExpress wouldn’t be even half of what it is today.

As a matter of fact:

61% of shoppers report leaving a transaction due to an extra cost such as shipping fees.

As you already know from some of our blog posts, mobile accounts for over 40% of e-commerce.

So how does AliExpress deal with mobile shoppers?

Like everyone else – thanks to an app.

The AliExpress App

AliExpress’s experts know that people view 4.2x more products within apps. And they took advantage of that fact.

12. The AliExpress App attracted 104% new users.

(Source: Google)

In addition to attracting more people, the AliExpress mobile app increased the conversion rate of iOS users by 82%. According to AliExpress statistics, people visited twice more pages via the app.

13. The AliExpress mobile app is the number one Android shopping app in Russia.

(Source: Similar Web)

Russian iOS users have other favorite shopping apps. The AliExpress app is the fourth choice for iPhone users.

As we already saw, AliExpress isn’t America’s most popular shopping site, and the app’s ranking confirms it. It doesn’t make the top 5 for either Android or iOS.

However:

The app is just one of the tools you can use to bring financial benefits to your business. So, a reasonable question arises:

How Much Money Does Aliexpress/Alibaba Make?

“We are never in lack of money. We lack people with dreams, who can die for those dreams.” – Jack Ma, founder of Alibaba.

14. The Alibaba group’s revenue for 2018 was $39.9 billion.

(Source: Statista)

More than half of the total comes from online sales in China. What is even more interesting is that over 75% of this revenue came from a single day’s sales!

15. Alibaba’s GMV will reach RMB 3.3 trillion in 2020.

(Source: Goldman Sachs)

GMV stands for Gross Merchandise Volume. It’s a metric used by e-commerce business to calculate the total number of sales on a platform.

The 3.3 trillion yuan equals around $492 billion (at the time of writing). We’ll wait and see if next year’s Alibaba international market reaches such heights.

16. Alibaba’s core commerce revenue was $34 billion in 2018.

(Source: Alibaba Group)

Alibaba’s primary income comes from e-commerce. It’s generated mostly from their retail marketplaces and e-commerce websites. It combines the revenue of AliExpress, Alibaba.com, Lazada.com, and other subsidiaries.

17. AliExpress is worth $3.83 billion.

(Source: Worth of Web, µStat)

According to µStat, AliExpress.com earns over $18,500 daily from advertisements. The CPC banner ads make the website a total of $6.75 million a year.

I could almost imagine the marketers in their office chairs with a broad smile on their faces.

18. Alibaba is worth around $484 billion.

(Sources: YCharts, Macrotrends, Yahoo Finance)

According to various sources, Alibaba’s valuation is over $480 billion in market capitalization. That’s almost twice as low as Amazon’s. Although the two companies have a different approach towards their customers, their goal is the same – more significant market share.

Here’s the thing:

If Alibaba manages to hold its first place in China, things will change because:

19. China’s online retail market will reach $1.7 trillion in 2020.

(Source: Goldman Sachs)

According to Statista, global retail e-commerce sales will reach $4.13 trillion in 2020. So, if both stats turn out to be accurate, China’s customers will be responsible for 41% of all e-commerce spending. And there is a lot of room to grow, while Amazon will eventually peak in a few years.

That is, if they don’t take a larger share of China’s retail e-commerce.

Since the comparison with Amazon is inevitable, let’s check out some stats about:

Alibaba vs. Amazon

Alibaba is the most prominent Chinese Amazon competitor, but what are the differences between the two?

Let’s begin:

ROUND 1

Let’s compare the number of employees who work for each of the tech giants:

20. Alibaba had just over 66,000 employees in 2018.

(Source: Statista)

Okay, Alibaba, good for you. That’s a good number for a big enterprise.

Do you wonder how many people worked for Amazon?

21. Amazon had over 647,000 employees in 2018.

(Source: Statista)

Nice one, Amazon.

That’s the population of a small country.

With almost ten times more employees, Amazon’s market cap is twice that of Alibaba.

These stats kind of make you wonder where Alibaba would be if they had as many employees.

Round 2

How many products does each company ship?

22. The Alibaba Group shipped 12 million packages a day in 2017.

(Source: EarlyMoves)

Like people say – there is strength in numbers. And these numbers are most definitely mind-blowing!

If you are curious about Amazon’s shipment – here you go:

Amazon shipped 3 million packages a day in 2017. And FYI:

The volume of the boxes was four times smaller than Alibaba`s.

Round 3 

Although it’s impressive how a relatively small company manages such good results:

23. Alibaba owns an 8.4% market share of global retail e-commerce.

(Source: Investopedia)

For comparison – Amazon’s global market share is 13.7%.

And Amazon is also the undisputed champion in the US.

24. AliExpress accounts for 1.2% of the online marketplace traffic in the US.

(Source: Statista)

If we compare AliExpress vs. Amazon in the US, we look at a one-sided battle.

Amazon accounts for 56.1%, followed by eBay with 19.7%.

25. AliExpress.com is the 32nd most popular site.

(Source: Alexa)

When you consider how many websites there are, #32 is a reasonably good spot to be at.

What’s more:

According to Alexa’s AliExpress statistics, the website is in the top 10 most popular sites in Russia.

Amazon holds the 10th place on a global scale.

Although Amazon is the main international competitor, you have to win in your homeland first.

China’s Most Significant Online Retail Marketplaces

While Alibaba has some great competitors worldwide, the company is the dominant power in China.

26. Alibaba will take 69% of the 2020 online retail profits.

(Source: Goldman Sachs)

Alibaba’s main competitor in China is JD.com. The experts at Goldman Sachs predict that Alibaba will take the lion’s share of the market in China next year. The two companies will own 81% of the total e-commerce retail market. Alibaba’s market share will be 69%, and JD will be a distant second with 12%.

27. Alibaba has 636 million customers in China alone.

(Source: Alibaba Group)

That’s almost twice the entire population of the US! When you play in the largest market, you have to play your best cards. And Alibaba certainly does it right.

Facts About Alibaba You Probably Didn’t Know

Alibaba was founded in 1999 by Jack Ma, a former English teacher.

28. Jack Ma is the richest man in China.

(Source: Forbes)

With a net worth of $39.6 billion, the founder of Alibaba is the richest man in the most populated country in the world. His wealth places him at #21 in the world.

29. Alibaba employed farmers as sellers.

(Source: Magenticians)

Back in the day, when the company started, they didn’t have enough money to hire professionals. Instead, Jack Ma hired farmers as salesmen, which was still an upgrade from their current jobs. An ideal win-win situation.

30. Jack Ma saw a computer for the first time in 1995.

(Source: Techtimes)

As of today, Jack Ma still uses his computer as an everyday user. Basically, he browses the internet and sends emails. So, the founder of a massive tech giant is famous for… not being a techie!

This is crazy:

He first saw a computer in Seattle in 1995.

And his first Yahoo search?

“Beer.”

Cheers.

31. Jack Ma founded AliExpress with a capital of $60,000.

(Source: The Guardian)

He borrowed that money from 17 of his friends, ex-students, and colleagues. Needless to say, most of them are extremely rich in 2019.

32. Jack Ma was unqualified to work at KFC.

(Source: Techtimes)

When he ended his teaching career, Jack Ma tried to get a job at a Chinese KFC branch. He failed.

The funny thing is:

He was the only rejected candidate. Out of 24 candidates, 23 were hired.

That’s everyone except for the future billionaire! Maybe he should thank the manager. We can all agree things turned out alright for him in the end.

Funniest Products on Aliexpress

There is a great variety of amazing stuff on the website, but let’s see just a few of them.

33. A lightsaber umbrella

(Source: AliExpress)

For about $15 the Force will be with you, even when it rains.

34. Donald Trump toilet brush

(Source: AliExpress)

According to AliExpress product statistics, 296 retailers would gladly sell you such a toilet brush. Some of them would even throw in toilet paper with Trump’s face to sweeten the deal.

Just a special treat if your friends are Democrats. Or if you are. Cleaning the toilet with Trump’s head could be… relaxing.

35. Crying Kim Kardashian accessories

(Source: AliExpress)

From a hoodie with a crying Kim print to a phone case – you can get a crying Kim Kardashian all over you. I wonder if Kanye secretly ordered some.

Wrapping Up

Well, boys and girls, we are done for the day.

The online retail industry’s growing at a fast pace. And Alibaba is one of the excellent examples.

We looked at one of its subsidiaries – AliExpress and it’s market share. I’m sure you’ll all agree that things are looking great for the Chinese giant.

 

Sources:

  1. Alibaba
  2. China Internet Watch
  3. Similar Web
  4. eMarketer
  5. China Internet Watch
  6. Statista
  7. Pandaily
  8. Similar Web
  9. Actionpay
  10. China Brands
  11. App Annie
  12. Google
  13. Similar Web
  14. Statista
  15. Goldman Sachs
  16. Alibaba Group
  17. Worth of Web, µStat
  18. YCharts, Macrotrends, Yahoo Finance
  19. Goldman Sachs
  20. Statista
  21. Statista
  22. EarlyMoves
  23. Investopedia
  24. Statista
  25. Alexa
  26. Goldman Sachs
  27. Alibaba Group
  28. Forbes
  29. Magenticians
  30. TechTimes
  31. The Guardian
  32. TechTimes
  33. AliExpress
  34. AliExpress
  35. AliExpress

 

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