Today, we’ll talk about blogging statistics. After long and meticulous research, TechJury handpicked the most fascinating facts and details from the blogging sphere.
But before diving into the topic, let’s cast a glance at how blogs came about. The first blog, or as its author called it, a personal homepage, was launched in 1994.
Striking Blogging Statistics
- Adding a blog to your existing website can increase traffic as much as 434%
- Approximately 5.8 million new blog posts are created every day
- 77% of internet users read blogs
- An average blog post is just over 1000 words long and takes 3.5 hours to write
- The most profitable blog is Huffington Post with a monthly income of $14 million.
- 53.3% of bloggers are between 21 and 35.
- Seven-minute reads attract the most attention from the internet audience
Then, in 1997, Jorn Barger coined the phrase “weblog.” A year later, the first blog as we know it today, surfaced on the internet. You can learn about what happened next from these statistics on blogging.
What Do We Have On This Page
- 1 1. In 1999, there were 23 blogs on the internet.
- 2 2. Today, there are more than 512 million blogs.
- 3 3. In 2015, the number of bloggers in the US passed the 28-million mark.
- 4 4. We see approximately 5.8 million new blog posts every day.
- 5 5. On average, bloggers take 3.5 hours to write a blog post.
- 6 6. 53.3% of bloggers are between 21 and 35.
- 7 7. 77% of internet users read blogs.
- 8 8. Blog readers spend approximately 37 seconds reading a blog post.
- 9 9. Companies with 16+ monthly blog posts have more traffic than companies with fewer blog posts.
- 10 10. For 55% of marketers, blog content creation is the top inbound marketing strategy.
- 11 11. 89% of B2B marketers use content marketing.
- 12 12. 57% of marketers plan on increasing their blogging.
- 13 13. Raising brand awareness: 7 out of 10 customers prefer promotion through articles, rather than ads.
- 14 14. An online survey shows that 68.5% of people think blogs add credibility to a site.
- 15 15. More than 80% of bloggers never make even $100 from their blogs.
- 16 16. 36.8% of bloggers spent more than $100 when starting a blog.
- 17 17. The most profitable blog is Huffington Post with a monthly income of $14 million.
- 18 18. Video blogs emerge, 65% of your audience are visual learners.
- 19 Conclusion
1. In 1999, there were 23 blogs on the internet.
(Source: Webdesigner Depot)
The pioneer of blogging, Justin Hall started the blogging trend in 1994. At first, that trend was catching on rather slowly. The concept was new, and there were no blogging platforms whatsoever. This changed in 1999 with the launch of the first blogging sites such as Blogger and LiveJournal.
In 2002, a search engine for blogs, Technorati was launched, and a year later, the internet got the first podcasting service, Audio Blogger.
As the number of blogging tools increased, more and more people created blogs of their own. In just six years, the number of blogs jumped from 23 (1999) to 50 million (2005).
What do the numbers say today?
2. Today, there are more than 512 million blogs.
It has been 25 years since the first blog appeared in 1994. In the late 2000s, the blogging sphere started expanding rapidly, and that growth has not slowed down to this day. As we previously mentioned, in 2005, there were about 50 million blogs. By 2013, that number tripled with around 152 million blogs available worldwide.
Statista reported that in January 2020, there were 488.1 million blogs on Tumblr alone.
So, how many blogs are there in 2020?
Combining the massive number of Tumblr blogs with the stats in SoftwareFindr resulted in the amazing 512 million blogs.
The source published the number of blog sites for several blog platforms separately. These numbers revealed that Tumblr hosts the highest number of blogs, i.e., 488.1 million blogs. The second most used platform is WordPress with 60 million blogs. Joomla is home to 1.83 million blogs, whereas blogging statistics for Drupal show the platform powers around 1.1 million blogging sites.
According to SoftwareFindr, various other blogging platforms host the remaining 1 million blogs.
3. In 2015, the number of bloggers in the US passed the 28-million mark.
Determining the number of bloggers was somewhat tricky. We cannot say that the number of bloggers on the internet equals the number of blogs, as platforms such as Blogger allow users to create up to 100 accounts. Moreover, many people create content on more than one platform.
According to research from Blog Tyrant that interviewed 350 bloggers, nearly 30% of interviewees have 2 to 5 blogs. So, one blog is definitely not synonymous with one blogger. The question is, can we know how many bloggers are there?
Well, for now, there is no way to determine with absolute certainty the number of people who blog worldwide.
One of the things that may help us have a better insight about bloggers is that, according to Statista, in 2015, there were 28.3 million active bloggers. That number is predicted to reach 31.7 million in 2020.
Another statistic that can only partially answer the question of how many bloggers there are is that 6.7 million people post on blogging platforms regularly, while 12 million people do the same via social networks.
While the exact number of how many people blog remains unknown, we can assume with confidence that the bloggers are millions upon millions.
4. We see approximately 5.8 million new blog posts every day.
(Source: Internet Live Stats)
The blogging community is quite active. 2020 began just a month ago, and we already saw over 350 million new blog posts. This leads us to the question of how many blog posts are published per day. The answer is – around 5.8 million blog posts.
However, the frequency of posting blogs has drastically decreased over the years. According to Orbit Media, in 2014, most bloggers said that they write new posts several times a week. Today, the answer to the same question for many is several times a month.
The same study from Orbit Media interviewed more than 1,000 bloggers and showed that the highest percentage of bloggers add new posts several times a month (23%). In contrast, only 2% of interviewees write posts on a daily basis.
These stats on blogging, or to be more precise, on blogging frequency illustrate one of the relatively new trends in blogging, which is a focus shift from short form to long form content. The same study showed that adding new blog posts on a weekly basis or more often is related to “strong results.”
So, finding a balance between quality content and lengthier posts is one of the many challenges bloggers are facing today.
5. On average, bloggers take 3.5 hours to write a blog post.
(Source: Orbit Media)
One of the things we found particularly interesting is the duration of the writing process and its impact on blogging statistics; 2018 studies tell us that bloggers today spend more time writing an article thаn in the past. According to a survey from Orbit Media and the answers from 1,000+ participants, in 2014, bloggers took 2 hours and 24 minutes to write an article.
In 2015, that number increased by 11 minutes, while in 2016, the writing process passed the three-hour mark by 16 minutes. In 2017, writers reported to have spent 3 hours and 20 minutes on writing a single piece of content, and last year, the writing process stood at nearly 3.5 hours.
So, what do these statistics about blogs tell us?
Why do bloggers need more time to write a post now than, let’s say, two years ago?
Well, the answer is simple. Even though we have a lot of information available, in many cases, popular topics mostly stay the same. People see the same information over and over. And while we cannot change the substance of the content, we can certainly spend more time thinking about how to write about a topic from a new angle, research in greater depth, and cater to the audience in the best way possible.
All of these require time, which is why these blogging stats about the length of the writing process don’t come as much of a surprise after all.
6. 53.3% of bloggers are between 21 and 35.
(Source: Daily Infographic)
More than half of the people in the blogosphere are aged between 21 and 35 years.
Next, we have bloggers who are 20 years old or younger taking up 20.2% of the blogging community. A slightly lower percentage of bloggers, 19.4%, falls into the 36-50 demographic group, while the smallest portion of the blogging population represents bloggers who are 51 and up (7.1%).
Regardless of these statistics on blog demographics, people of all ages blog today. A perfect example of that is Dagny Carlsson who’s widely-known in Sweden, as well as worldwide for being the oldest blogger today. Dagny is now 106, and she owns a blog.
When it comes to gender, studies have shown that the percentage of men and women who blog is nearly the same. Male bloggers stand at 49.1% of the blogging population, while women represent the remaining 50.9%.
Now that we’ve seen who writes blogs, let take a look at the other side of a blog – readers.
7. 77% of internet users read blogs.
The statistics about blog readers you’ll find online are quite versatile, especially when it comes to the number of readers. One of the statistics you’ll find across many webpages is that 77% of internet users read blogs. The problem with this stat is that it hasn’t changed in the last decade. We’ve done our part of the research only to find out that this piece of information has been circling the internet roughly since 2010.
We cannot agree with any blog reader statistics that suggest this percentage hasn’t changed in nearly a decade. In 2010, there were 480 million internet users, and in 2019 that number reached 4.1 billion.
So, in 2010, 77% of internet users would have given us 370 million blog readers, while in 2019, they reached 3.1 billion.
Sadly, there’s no data on the internet to back up this information. The reality is we can’t know for sure how many people read blogs.
8. Blog readers spend approximately 37 seconds reading a blog post.
You read that right!
37 seconds is the average time readers spend on reading a blog post. Additionally, 43% of readers skim through content rather than reading it thoroughly.
We can see the lack of balance between the time bloggers invest in writing a post and the average time blog visitors spend on reading the post all too well. For this, we don’t need any statistics, as blogs consume a lot of time and energy to create and, more often than not, the content gets a brief visit from most readers.
However, if you work long and hard enough to create informative and engaging content for your blog, the average length of visits won’t matter much. You’ll have a loyal readership that will undoubtedly spend more than 37 seconds reading your posts.
Now, according to Medium, content that translates into a seven-minute read attracts the most attention from the internet audience. So, if you take an average adult who reads blogs regularly, they should read around 265 words in a minute. If we follow this logic, a seven-minute blog post should have about 1,850 words.
What’s interesting is that this content length matches Backlinko’s research from 2016 that analyzed over a million search results on Google and found that the first page results have 1,890 words on average.
9. Companies with 16+ monthly blog posts have more traffic than companies with fewer blog posts.
In a 2015 study, HubSpot analyzed blog data from 13,500 HubSpot customers. The goal of this study was to see the eventual connection between blogging frequency and traffic. One of the crucial blog traffic stats this study provided was that companies that published 16 or more blog posts per month received more traffic than companies that only published up to 4 posts.
HubSpot broke the traffic data based on the company size, and the results were fascinating. Small companies (1 to 10 employees) with 11+ posts per month received twice the traffic compared to the same-size companies with only 2-5 posts every 30 days.
Further insights from this study proved that a blog is a powerful tool for companies. Namely, the companies with more than 200 employees that posted 11 or more blog posts in a month had 3.5 times more traffic than the companies with the same number of employees that either had no blog posts or only a single monthly post.
In the closing part of their study, HubSpot also pointed out that the frequency of publishing blog posts is related to lead generation. The conclusion was that companies with 16 or more monthly posts generate 4.5 times more leads than the companies with four monthly blog posts. Based on these findings, it’s easy to see why blogs are important for companies.
10. For 55% of marketers, blog content creation is the top inbound marketing strategy.
(Source: State of Inbound, 2018)
We took a good look at 2018’s State of Inbound report that surveyed 6,200 people from 99 countries.
One of the key takeaways from the report was that for more than half of all marketers surveyed, blog content creation was the top inbound marketing strategy. There was only one inbound marketing strategy that was the top priority for a higher number of marketers (61%), and that was SEO. Which, coincidentally, also benefits greatly from quality content.
Business blogging statistics really put things in perspective sometimes, don’t they?
11. 89% of B2B marketers use content marketing.
(Source: Content Marketing Institute)
In 2016, Content Marketing Institute published a study on B2B content marketing. They surveyed more than 1,100 marketers from North America. The report showed that the vast majority of B2B marketers use content marketing (89%).
However, more than half of the nonusers said they are planning on “launching a content marketing effort” in the next 12 months. So, based on these blogging industry statistics, it’s quite transparent that B2B marketers rely heavily on content marketing.
12. 57% of marketers plan on increasing their blogging.
(Source: Social Media Examiner)
In 2018, Social Media Examiner built a comprehensive report on how marketers use social media for their businesses. The report was based on the answers of approximately 5,700 marketers. According to the source, blogging is one of the top three types of content used in social media marketing.
The highest percentage of marketers (80%) use images for SEM, while 63% of them use videos.
Blogging comes third with 60% of marketers using this type of content in their SEM campaigns.
According to these business blogging statistics, 2018 saw a decrease in blog usage in social media from 66% in 2017 to 60%.
Another major finding of Social Media Examiner’s study is that 57% of marketers plan on increasing their use of blogging in social media, while only 2% of participants plan on decreasing it.
13. Raising brand awareness: 7 out of 10 customers prefer promotion through articles, rather than ads.
(Source: Content Marketing Institute)
In 2016, Content Marketing Institute published research on native advertising. One of the key findings from this research was that 74% of consumers like brands’ articles more than the ads.
It’s no surprise, then, that many businesses now use blogs to raise brand awareness. The piece of information originates from a 2011 piece about consumers’ attitude towards custom content. According to the source, 7 out of 10 consumers said they prefer learning about a company through articles rather than through ads.
Taking this research into account, many businesses today are using blogs to approach customers.
Additionally, according to a 2018 study from Content Marketing Institute, as much as 68% of marketers focus on creating content for their audience rather than for the brand.
Now we see a constant rise of business blogs. The biggest advantage of business blogs is that they can reach a vast audience, and a blog itself is a cost-efficient marketing tool, which explains the continuous growth of company blogs.
14. An online survey shows that 68.5% of people think blogs add credibility to a site.
(Source: Social Marketing Writing)
In 2013, Social Marketing Writing covered the crucial aspects of building a credible blog by conducting an online survey. The survey showed that the majority of the participants (68.5%) think that blogs add credibility to a site, while 31.5% of participants disagreed. The same study revealed several more blogging stats we’d like to share with you.
The highest percentage of the study participants (30%) believed that the main factor that adds credibility to a blog is quality content. The second most important credibility factor was regular publication of content with 15% of participants choosing this answer. The number of visits and comments were ranked significantly lower with only 2% of participants relying on this factor for credibility.
Lastly, the study gave us an insight into podcast blog statistics, but the 2019 or 2020 research results will very likely to be different from the ones of this study. According to it, only 3.7% of participants recognized podcasts as a credibility factor back then. This percentage is much higher today, if the vastly increased number of podcast listeners is any indicator.
15. More than 80% of bloggers never make even $100 from their blogs.
(Source: Life Hacker)
One of the common questions about blogging is whether bloggers can make a steady income from it. One of the benefits of blogging is the financial aspect of it, but not everyone can earn money from blogs.
So, we read a Blogging.org survey from 2012 to find the answer to this question. The study was based on the responses of more than 1,000 bloggers and showed that as many as 81% of bloggers never made even $100 from blogging, while only 8% of them make enough money to support their families.
While exploring the financial aspect of blogging, we stumbled upon one of the many WordPress stats that illustrate the growth of this blogging platform. The survey from Blogging.org showed that WordPress now has 500,000 new posts and 400,000 new comments every day. That was in 2012.
Today, WordPress reports having 70 million new posts and 77 million comments per month, which translates to 2.3 million new posts and 2.5 million comments a day. We must admit, this is quite impressive.
Now, let’s get back to our main topic and blog stats about the average income of bloggers. ProBlogger conducted a study similar to the one of Blogging.org. According to the results of this survey, which dates from 2012 as well, 10% of participants reported having no income from blogging at all. Furthermore, 28% of bloggers reported earnings of less than $0.30 per day, and 58% of all participants said they make less than $3.5 a day. Lastly, 4% of bloggers, those that had the most viewed blogs among those surveyed, were making $10,000 per month.
We wanted to compare these findings with some recent research about the income of bloggers. We found a 2018 research from Blog Tyrant. The research included approximately 350 bloggers, and apart from giving us insights about blog earnings, it also helped us find out the answer to one of the most common questions – the cost of blogging. We’ll talk about this shortly, but first, let’s see how much bloggers earned on average in 2018 according to Blog Tyrant.
The results suggested that nearly 70% of bloggers participating in the survey never made any money blogging. The second largest group (22.6%) reported earning less than $10,000 per year, while those that earned over $10,000 were in the 0.6% to 2.5% range.
So, can you make money from your blog? The answer is yes, but you have to devote a lot of time, energy, and creativity to your blog.
Now, let’s move on the promised blogging statistics related to the cost of blogs.
16. 36.8% of bloggers spent more than $100 when starting a blog.
(Source: Blog Tyrant)
Here’s an insight into the average amount of money bloggers spend when starting a blog.
A survey from Blog Tyrant showed that, out of 350 bloggers 36.8% spent more than $100 when they started their blog. Marginally fewer (33.4%) managed to start a blog with a $20 to $100 budget. The percentage of those hoping to get a positive blogging ROI with an investment of $20 or less stood at 12.9%, while the percentage of those who didn’t invest any money in a blog was slightly higher (16.9%).
17. The most profitable blog is Huffington Post with a monthly income of $14 million.
In 2017, Forbes shared a list of the highest-earning blogs. Many popular blogs found a place on Forbes’ list with Huffington Post leading the pack with a monthly income of $14 million. Huffington Post was launched in 2005, and today, it could be the biggest blog website with around 130 million visits in the last six months.
Peter Rojas had two of his blogs on the Forbes list, namely Gizmodo ($325,000) and Engadget ($5.5 million).
The lowest earning blog on this list was Tuts+ with a monthly income of $175,000. CopyBlogger was reported to make $1 million per month, whereas Mashable’s monthly income was twice as high at $2 million. Other blogs that found their place on the list include TechCrunch ($2.5 million), Perez Hilton ($575,000), Smashing Magazine ($215,000), and Moz ($4.2 million).
18. Video blogs emerge, 65% of your audience are visual learners.
(Source: Jeff Bullas)
When talking about blogging trends, 2019 certainly marked further growth of vlogging. Vlogs, as well as podcasts and other forms of media, are gaining popularity, which is one of the reasons why many people think blogging is losing importance.
However, blogs are still very relevant and, among other things, a fantastic marketing tool for reaching a wide internet audience. In this piece, we’ve delivered numerous statistics and facts to support that claim, but that doesn’t mean that vlogging is not becoming more and more popular.
Back in the 2000s, people often asked: “What is vlogging?” Today, they are more likely to ask “How to start a vlog?”
As Jeff Bullas, one of the top influencers in the blogging sphere, pointed out 65% of your audience are visual learners. Video content falls into the visual category, which makes vlogs a perfect way to communicate with your audience.
If you haven’t already found a way to integrate vlogs into your site, perhaps now’s the time to start thinking in that direction.
These have been the most interesting blogging statistics. Now that you have the information about the competition, the cost of running a blog, and the readers, we hope you’ll be able to craft an even more successful blog.
And if you don’t have a blog, you can start one.
Running a blog is an exciting and very rewarding activity, even without the potential monetary incentive. Researching topics, creating valuable content, and building a vibrant online community can enrich your life in more ways than you imagine!