How Many Blogs Are Published per Day in 2019?

by Bobby Chernev

Have you ever wondered how many blog posts are published per day? I bet the thought had occurred to you at some point, as these things do. I’ve got you covered.

It’s amazing how many blog posts are published per day!

  • In March 2019, over 4.4 million blog posts were published every day.
  • Over 409 million people read more than 20 billion pages on WordPress each month in 2019.
  • In 2019, 71% of all content on WordPress is in English.
  • There were 456.1 million blogs on Tumblr in January 2019.
  • Bloggers averaged 1150 words per post in 2018.
  • Only 2% of bloggers published every day in 2018.
  • The median average time spent reading an article in 2016 was 37 seconds.

Have these blogging statistics for 2019 piqued your interest? There’s loads more where those came from, starting with:

Fascinating Facts

Blogging is more of a big deal than ever before. Here’s why:

1. In March 2019, over 4.4 million blog posts are published every day.

(Source: Worldometers)

This is how many blog posts are written every day. This astonishing figure proves blogging is alive and well in March 2019 – and more popular than ever. In fact, you can watch the number go up live on the Worldometers website! Their counter takes advantage of the latest stats on worldwide blogging activity from WordPress.com.

2. Businesses that make serious blogging efforts are 13 times more likely to see a positive return on investment in 2019.

(Source: Verma Farms)

Fantastic news for business owners who are willing to put in the extra effort! People appreciate businesses which go the extra mile to accommodate their customers. The right kind of blogging can make it easier for potential clients to choose the right product — or simply to trust you more. You can have employees take turns or jazz things up with the odd guest post from an influencer. The cost of creating a blog is nothing compared with the benefits it’s likely to bring. The possibilities are endless.  

3. Over 409 million people read more than 20 billion pages on WordPress each month in 2019.

(Source: WordPress)

Who says people no longer read? OK, maybe John Smith’s gardening blog doesn’t quite amount to Jane Austen’s Northanger Abbey, but each to their own! The figures show reading blogs continues to be a popular pastime from San Francisco to Tokyo and from St Petersburg to Wellington. What’s more, WordPress.com provides live activity updates of blogging statistics, allowing you to see where in the world people are posting, commenting, or “liking” at any given time. Pretty neat, right?

4. WordPress users produce about 70 million new posts and 77 million new comments each month in 2019.

(Source: WordPress)

Not only are people reading a lot – they’re regularly posting new content and actively discussing what they’ve read, too! Regardless of what tickles your fancy – the latest NBA gossip or the examination of historical topics and themes outside the academy’s walls – you can safely bet there’s already an excellent blog covering the topic.

Other Facts

This is where I’ll give you the lowdown on blogging statistics from 2018 and 2019.

5. In 2018, there were 1,630,322,579 websites worldwide.

(Source: Internet Live Stats)

This is a decrease of 8% from the 2017 figure, which stood at 1,766,926,408. Keep in mind not all of these websites are active. And here’s a bit of pub quiz trivia for you: British physicist Tim Berners-Lee published the first-ever website (info.cern.ch) on August 6, 1991, in Switzerland.

Popular Blogging Platforms

There are plenty of popular blogging platforms, including WordPress, Blogger, Drupal, and Sharepoint. So, where in the world are they used?

6. In 2019, search interest for WordPress was highest in Japan with 73%.

(Source: Google Trends)

WordPress is the most popular blogging website by far. Its daily activity stats go a long way to determine how many articles are published on the internet every day. Apparently, Vietnam came second with 70%, while Romania was third with 68%. Ho Chi Minh City had the highest WordPress interest of any city in the world with 70%. Rome took second place with 60%, while Istanbul took third with 59%.

7. In 2019, search interest for Blogger was highest in Malaysia with 69%.

(Source: Google Trends)

Indonesia came second with 58%; Colombia was third with 56%. Kuala Lumpur had the highest Blogger interest of any city in the world with 69%; Yogyakarta was second with 58%.

8. In 2019, search interest for Drupal was highest in Belgium with 25%.

(Source: Google Trends)

Blogging statistics in 2019 show Ukraine was second with 23% closely beating Hungary by just 1%. Clearly, the popularity of this blogging platform is limited to certain parts of Europe.

9. In 2019, search interest for Sharepoint was highest in Switzerland and the United Arab Emirates with 31%.

(Source: Google Trends)

Saudi Arabia followed the leaders closely with 30%. Surprisingly,  this blogging website is particularly popular in parts of the Middle East. That being said, relatively fewer bloggers are based in the region, due to serious internet restrictions in several countries.

WordPress

Now:

You may be wondering:

How many blogs are created daily?”

Well, let’s take a closer look at the most popular blogging website:

10. In February 2019, 7,871,287 pages were published on WordPress.

(Source: WordPress)

In addition to blog posts, WordPress.com allows users to publish web pages. Pages are easily managed and separate from the normal blog chronology. The highest number of new pages appeared in March 2017 – an impressive 13,667,531.

11. In 2019, 71% of all content on WordPress is in English.

(Source: WordPress)

Considering how many blogs are published per day, this is mighty impressive. There are WordPress blogs in more than 120 languages out there, but the vast majority is written in English. This should come as no surprise, given that English is widely taught as a foreign (EFL) or second (ESL) language around the world. Spanish is a distant second with 4.7%, Indonesian third with 2.4%, Brazilian Portuguese fourth with 2.3%, and French fifth with 1.5%.

Tumblr

Tumblr is another popular blogging platform.

12. There were 456.1 million blogs on Tmblr in January 2019.

(Source: Statista)

This stat goes some way to answer the question: How many blogs are there in 2019? This number is up from 17.1 million in May 2011, showing astonishing growth. Tumblr is a microblogging website and social media platform, currently owned by Yahoo. But it hasn’t been entirely smooth sailing:

In the summer of 2018, Yahoo censored and then deleted a large number of adult-themed blogs. The ensuing uproar saw many angry Tumblr users migrate to other platforms. Still, the exodus wasn’t particularly bad in the US because:

13. In January 2019, 32.10% of all traffic on Tumblr was in the US.

(Source: Statista)

The UK came a distant second with 5.61%, Brazil third with 5.05%, Canada fourth with 4.29%, and Germany fifth with 3.67%. The figure for Canada is particularly impressive, given its much lower population than any of the other countries.

Blogs and Bloggers: Blogging Statistics 2018

14. In 2018, bloggers averaged 1150 words per post.

(Source: Hubspot)

This number has actually gone up slightly on previous years, highlighting a tendency for users to write longer posts. Naturally, this varies considerably from one topic to the next.

15. In 2018, 20% of bloggers averaged 2000 words or more per post.

(Source: Hubspot)

This is the average length of a college paper. Are you surprised so many people are willingly inflicting upon themselves your worst sophomore nightmare?

It certainly pays to be thorough, especially if you blog for a living, according to blogging roi.    

16. In 2018, the average blogger spent 3.5 hours per post.

(Source: Hubspot)

However, the top 20% of bloggers spent over six hours per post. Small wonder:

Professional blogging is an incredibly competitive field. Every blogger is vying for the attention of the public and only some will be able to capture it.

17. In 2018, the top 20% of bloggers published 25% of their content on additional websites.

(Source: Hubspot)

This may appear a bit counterintuitive at first. Why would you want to publish your valuable insights on, say, the 2020 Presidential election primaries, on someone else’s site? Blogging statistics reveal it’s actually quite simple.

Posting content on other websites increases your reach and readership. It might also earn you a tidy commission or even a permanent guest column. The latter is especially attractive to freelancers.

18. In 2018, only 2% of bloggers published daily.

(Source: Orbit Media Studios)

Have you ever wondered:

How often should I publish a blog post?

I bet you have. The stats demonstrate that quality is far more important than quantity in the blogosphere. The highest percentage of bloggers, 23%, said they published “several times per month.” With the top bloggers spending more and more time researching and writing their posts, this trend is unlikely to change in the foreseeable future.

19. In 2018, 38 % of bloggers updated their content as part of their strategy.

(Source: Orbit Media Studios)

What’s more, 34% of those who updated content reported strong results. It all depends on your subject. If you’re blogging about current affairs, for instance, your post will have a limited shelf life. So, you’ll have to create more posts, affecting how many blog posts are published per day. But:

If you’re blogging about Spanish cuisine, you might want to keep that tortilla de patatas recipe up to date – especially if you like to experiment in the kitchen!

There’s more:

20. In 2018, 58% of bloggers who conducted original research reported “strong results.”

(Source: Orbit Media Studios)

Original research can take many shapes and forms. As we said, it might involve playing around with your recipe ingredients. Alternatively, it might involve perusing the records of the Austro-Hungarian Foreign Office in downtown Vienna.  

Keep in mind, though, 58% means original research gives you a slightly better chance at good blogging ROI than flipping a coin. Decide for yourself whether that’s a chance you’re willing to take.

21. In 2018, 52.9% of bloggers “sometimes” did guest posts.

(Source: Orbit Media Studios)

Again, this has to do with building your audience and gaining greater exposure. It’s particularly common in influencer marketing, where sponsored content is the order of the day.

22. In 2018, 96% of bloggers used social media to drive traffic to their post.

(Source: Orbit Media Studios)

SEO came second with 68%, and email marketing was third with 61%. This stat is fairly straightforward. Although SEO is gaining in popularity, it still requires quite a bit of knowledge and practice. It’s a lot easier to tweet about your latest posts or share them on Facebook, right?

Your feeds are full of people doing exactly that.

Businesses Blogging Statistics

Blogging is an important aspect of business marketing strategy in 2019. Here’s why:

23. In 2018, businesses who utilized blogs got 67% more leads than those who didn’t.

(Source: Hubspot)

That’s massive!  Surprised?

Here’s why you shouldn’t be:

Your blog adds a human touch to your business. It’s where you find your voice and promote your business values.

But there’s more:

24. 52% of respondents to a 2018 content marketing survey agreed that blogging is their most critical content marketing tactic.

(Source: Hubspot)

This stat is crucial when considering how many blogs there are in 2019. Email newsletters and social media content share second place with 40%. Ebooks, in-person events, and webinars followed. Perhaps somewhat unexpectedly, only 30% of respondents considered video to be vital.

25. In 2018, companies that published 16 or more blog posts per month got about 4.5 times more leads than companies that published between 0 – 4 monthly posts.

(Source: Hubspot)

Your customers will quickly get used to your company’s posting habits. What’s more, they’ll be unlikely to check your website regularly if there’s little to no new content. So what should you do?

Get them hooked on your fabulous posts! They’ll keep coming back for more.

26. According to business blogging statistics, companies that published over 400 blog posts in 2018 got over 3 times more leads than companies that published between 0 – 100 blog posts.

(Source: Hubspot)

This stat reiterates the previous point I made. Publishing over a post a day might seem like a lot of extra effort (and money!), but it clearly pays off in the long run. It will help your business stand out and be noticed in an already crowded field.

What’s New

A lot has changed in the blogosphere since Swarthmore student Justin Hall created the first blog ever, Links.net, in January 1994 (it’s still active as of February 2019, by the way!).

Now:

Would you like to find out what the leading travel blogs are? If so, you’re in luck! The guys at Detailed have come up with an algorithm which ranks the best 50 blogs worldwide in a variety of niches. What’s more, the rankings are updated every 24 hours! Of course, the cost of creating a blog such as this is not for the faint of heart.

So, here are the current top two travel blogs, as of March 25, 2019:

  • The Points Guy:  specializes in deal alerts, plane ticket sales, maximizing points, and the odd travel story.
  • Lonely Planet: a lovely addition to their award-winning city guides. Features everything from destinations to forums, links to travel buddies, and specific interests.

Blogging about your travels is fun, isn’t it? But wait:

I’ve got a few more:

Fun Facts

One of the main reasons blogging is so popular is:

It’s simply loads of fun. But can blogging statistics also be fun?

Check this out:  

27. The median average time spent reading an article in 2016 was 37 seconds.

(Source: Codeless)

That’s seriously fast – we’re talking Fast and Furious speeds here. What does that mean for you?

Well, it means you’ve got precious little time to impress your readers before they move on. So, make sure your opening couple of paragraphs are engaging enough to grab people’s attention. If they’re intrigued or entertained, they’ll keep reading.

28. In 2018, 43% of readers skimmed blog posts, according to blogging statistics for 2018.

(Source: Codeless)

Actually, this isn’t too bad. We all do it from time to time, especially when we’re desperately trying to check out as many posts as we can over our lunch break! Once again:

As long as your posts are well-written, engaging, and packed with useful info, your readers won’t be in too much of a rush!

And finally:

29. In 2018, blog titles with 6-13 words got the most consistent amount of traffic and hits.

(Source: Hubspot)

Following my own advice, I made this post’s title seven words long. And now you know why, thanks to blogging statistics for 2019.

Coming up with the best title for your blog post isn’t as simple as it may seem. However, it’s the first thing your readers will see – so, it’s well worth spending some time thinking about it.

Wrapping up

Blogging is an incredibly versatile medium of expression. It can be many things: laid-back and cheeky, informative and educational, deep and poetic – and so much more!

You can use it to promote your business or share your thoughts on global warming. Maybe you’ve already dabbled in blogging. Maybe you’ve simply been wondering how many blog posts are published per day. Whatever the case may be:

I hope you’ve found these stats and facts as valuable as I did.     

References

  1. Worldometers
  2. Verma Farms
  3. WordPress
  4. WordPress
  5. Internet Live Stats
  6. Google Trends
  7. Google Trends
  8. Google Trends
  9. Google Trends
  10. WordPress
  11. WordPress
  12. Statista
  13. Statista
  14. Hubspot
  15. Hubspot
  16. Hubspot
  17. Hubspot
  18. Orbit Media Studios
  19. Orbit Media Studios
  20. Orbit Media Studios
  21. Orbit Media Studios
  22. Orbit Media Studios
  23. Hubspot
  24. Hubspot
  25. Hubspot
  26. Hubspot
  27. Codeless
  28. Codeless
  29. Hubspot

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