Email Marketing Stats: The Power of Email in 2019

by Darina Lynkova

Did you know the first email was sent in 1971? Wow, right?

In comparison, the 1st iPhone was introduced in 2007.

Time flies when you are… sending out emails!

Although email marketing is one of the oldest forms of digital marketing, it has a very high success rate. According to marketers, it can still develop further in the years to come.

Tasty Email Marketing Stats

  • Email marketing has a ROI of 3200%
  • 28% of customers would like to receive promotional emails more than once a week
  • $1 you spend on email marketing, you can expect an average return of $32
  • There will be 4 billion email users by 2022
  • You are 6 times more likely to get a click-through from an email marketing campaign than you are from a tweet
  • 86% of professionals say email is their preferred mean of business communication
  • Open rate is highest when companies send two emails per month

If using email still seems outdated and somewhat quaint to you, here are some email statistics that are definitely going to change your mind.

Let’s get started:

1. 87% of marketers plan to invest more money in their email marketing budget.

(Source: Email on Acid)

Researchers are certain that using email marketing will help you grow your business. You can dominate your niche for as long as you keep certain email marketing truths and facts in mind.

How about that:

2. How many people use email today? More than 3 billion in 2019.

(Source: Statista)

Marketers predict the numbers will continue to rise to 4 billion in 2022. The worldwide usage of email is enormous. As a result, the possibilities for business are endless. 

But let’s go on:

That’s all fine and dandy, but how do emailing statistics concern you?

Email marketing statistics can help you fulfill the potential of your company, beat the competition and become one of the best in the field. 81% of people who shop online are more prone to continue if they receive regular emails with promotions and new releases of the products they like. Furthermore, B2C marketers who use automatic emails enjoy an email conversion rate of at least 50%.

3. Customers prefer to receive special offers, promos and vouchers, and newsletters.

(Source: Email on Acid)

In that order. Which means you have a great variety of options to pick from and you can’t go wrong with either.

4. The daily email volume for 2017 was 269 billion emails.

(Source: Oberlo)

In 2020 this number is expected to rise to 333 billion. Email marketing has a bright future.

5. Insightful marketing stats show there is a perfect time for every type of email you wish to send.

(Source: Email on Acid)

If your firm is promoting financial services — the best moment to reach your customers is between 2 and 3 pm — the post-lunch period is your best shot!

Also, the best days to send your marketing emails are Tuesday and Thursday.

In the late afternoon, 5-7 pm, your prospects are most likely to open any vacation promotions you have to offer. The email usage stats point out daydreaming of the seaside with a cocktail is quite popular among most people during that time of day.  This will provide an incentive for them to open most promotions of this type.

And if you wish to send out some promotions or vouchers for clothes and special interests — the best time to do that is in the evening, when everyone is enjoying their personal time at home.  

6. 60% of marketers use email marketing conversion rates to evaluate an email’s effectiveness.  

(Source: DMA)

Email marketing effectiveness marks its peak in 2019. Personalizing your emails will put the right content in the hands of the rights customers. You will win your targeted audience with the quality of the emails you send. The more interactive your content — the better.

Video email marketing shows a 300% higher return than regular emails. Another great idea is using a proven marketing email template to get your business started on the right track!

If you get a better understanding of your customers, you will know how to personalize your message. By segmenting your subscriber list, your customers will feel the content you sent out was designed specifically for them. Offering a unique experience for every customer will be your superpower!

Want to know something awesome about email marketing return on investment?

7. For every $1 you spend on email marketing, you can expect an average return of $32.

(Source: Oberlo)

This gigantic difference between investment and return is mindblowing. Email marketing ROI is one of the most significant numbers in email metrics and it is crucial to the positive revenue of your company.

Certain email marketing stats can present you with a gold mine of information. The open rate of emails based on when they were delivered can give you some idea on how to optimize your ROI. The time said emails were actually opened can provide further insights.

8. You are 6 times more likely to get a click-through from an email campaign than you are from a tweet.

(Source: Campaign Monitor)

Using email will help you reach a wider audience. Considering the high email ROI, your business can have a great advantage in its fiеld. Including a video in your email will further boost your ROI.  

Video emailing marketing statistics show only 25% of email marketers include a video in their emails. If you make the step now, you will have an edge over your competition. Adding a video to your email can even act as a direct substitute for a salesperson.  

9. Email stats show 83% of B2B marketers use email newsletters for content marketing.

(Source: Content Marketing Institute)

The social media has definitely not killed the miracle of email and it is not likely to do so in the near future. On the contrary – email marketing facts show 28% of customers would actually prefer to receive promotional emails more often.  

86% of customers would like to receive promotional letters at least monthly, and 14% — daily. According to statistics, we can expect an increase of 3% per year in email usage.

It gets better:

10. If you personalize your email, you can get up to 760% revenue increase.

(Source: Campaign Monitor)

Now we are talking! Chances are most of your competitors have already customized their emails or are on their way of doing so. 94% of professionals say the best way to meet company expectations is to personalize your content.

Besides personalization, the other thing that works like charm for open rates is automation.

Automated emails generate 320% more revenue than traditional emails.  These numbers might sound superlative now but not when you compare the open and click-through rates of automated message types.

11.  Triggered and Autoresponders are the best message types for good open rates with open rates of 46.53% and 33.05% respectively.

(Source: GetResponse) 

Not just that, triggered with 10.98% and autoresponder with 6.72% click-through rate are also the better message types for CTR compared to traditional forms like newsletters and RSS according to the GetResponse email marketing benchmark report.

12. The average all continent email open rate for Q4 if 2018 is 22,86%.

(Source: GetResponse) 

Users are welcoming email marketing campaigns in general. Most of them get used to getting regular emails and even get frustrated if that stops. In other words, you can’t go wrong with an email marketing campaign.

Now:

According to the GetResponse research, email open rates across all continents are similar – with the maximum difference of 7% being between Europe and Africa. In descending order of open rates, the list goes like this:

  • Europe – 26.91%
  • South America – 24.88%
  • Oceania – 24.19%
  • Asia – 20.95%
  • North America – 19.49%
  • Africa – 18.69%

This is across continents. How about across industries:

13. According to the email benchmarking report for 2018, email open rates across industries are at 18% on average.

(Source: DMA)

18% is pretty good if we consider the majority of these come from large companies. In general, the bigger the company, the less it can create meaningful relationships with its clients.

With that in mind, while 18% would be kinda embarrassing for solo entrepreneurs, it’s decent enough overall. Make no mistake, an email marketing campaign’s conversion rate can get much higher still.

14. Email opens on mobile devices grew by 30% from 2010 to 2015.

(Source: Campaign Monitor)

Using your email on a mobile device is on the rise as well. In 2012 email open rates on a mobile device were only 21%, but in 2016 they hit 68%.  At the end of 2018, there were a total of 2.2 billion mobile email users.

Mobile campaigns are skyrocketing these days. Let’s not forget smartphone subscribers count increased by 20% last year. A great email mobile campaign, then, will definitely include a strong mobile marketing strategy that can bring new customers.

15. If your email is not optimized for mobile, 80% of the target audience will delete it.

(Source: Bluehornet/ Leighton Interactive)

Mobile email users are picky like that. If you want to take full advantage of this marketing medium, make sure your emails are mobile-friendly.

Fun fact:

Did you know iPhones are the most common devices used to open an email for the first time?

16. Making sure your emails can be read on a mobile device pays off in the long run.

(Source: Campaign Monitor)

To make your emails mobile-ready, you don’t have to hire an expensive team of experts. Ready-to-use, mobile-friendly email templates do exist to help you with that.

It’s also worth putting extra effort into the Subject line of your emails. If you personalize the Subject line, you will get greater open rate stats. One more thing – keep the message shorter, as it would otherwise get cut after the 30th symbol on a mobile device.

An excellent mobile marketing strategy will also make sure the landing page is mobile-friendly as well. Without that extra step, you have only won half the battle. Rest assured – preparing and sending highly engaging emails is cost-effective and will pay for itself sooner than you think.

17. The outcome of the “Email vs. Social Media” debate is strongly in favor of Email.

(Source: Campaign Monitor)

Email is cost-effective and versatile. Sending marketing emails increases online sales by up to 83%. Email is immediate and personal, as well as trackable. The more adaptive you are to the environment – the more successful you will be.

Social media, on the other hand, is where people go to pass their free time. They’re not in a buying mood. Your ability to craft a personalized message is also limited, which will show in your bottom line as well.

Advertising statistics show the average order value through email marketing is more than three times higher than that of a sale through social media.

18. Improving your email marketing efforts pays off in the long run.

(Source: Constant Contact)

Email marketing statistics indicate the significance of the medium on a global scale is colossal. Its impact on business is still larger than that of the most popular social networks put together.

In a nutshell, there are a few improvements, which every company can make. They will increase significantly your next email campaign’s open rate.

Here are some of the key action steps you can take:

  • Personalizing email is crucial, and so is optimizing for mobile. Checking up on your email campaign statistics is vital to your revenue as well, as it allows you to make adjustments as you go along.
  • Segmented and targeted emails will generate 58% of your revenue. Getting to know what your target audience wants will take some time, but if you know your email marketing stats it should be way easier.
  • Optimizing the email mobile version will not only help open more emails but will result in even higher email marketing ROI.
  • Companies who send out customer newsletter receive the best open rate stats. Devising one for your business might be well worth the effort.

Being aware of these email marketing stats and incorporating the best strategies I’ve suggested can take your company to the next level. Of course, nothing substitutes hard work and dedication – these qualities are invaluable to any success you might have.

Now you know how to put them to good use.

Until next time!

Reference:

 

  1. Email on Acid
  2. Statista
  3. Email on Acid
  4. Oberlo
  5. Email on Acid
  6. DMA
  7. Oberlo
  8. Campaign Monitor
  9. Content Marketing Institute
  10. Campaign Monitor
  11. GetResponse Email Marketing Benchmark Report
  12. GetResponse Email Marketing Benchmark Report
  13. DMA
  14. Campaign Monitor
  15. Bluehornet/ Leighton Interactive
  16. Campaign Monitor
  17. Campaign Monitor
  18. Constant Contact

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