Facebook launched their live video feature in 2016. Since then, it has made a huge impact on users around the world. Facebook Live enables us to stream our everyday lives, exciting events, or follow our favorite users’ stories as they take place.
Techjury has prepared some Facebook Live stats to show you how it works and why it is important to users and marketers.
Remarkable Facebook Live Stats
- In 2016 people watched 81% more live video than in 2015
- 45% of live video viewers are willing to pay for exclusive live video content
- According to YouTube, mobile video viewing rises by 100% year-to-year
- Having a video in an email raises click-through rate up to 300%
- 90% of all users find video useful when deciding to purchase a product
- US adults spent around six hours a day watching video in 2018
- In 2017, 20% of all uploaded videos on Facebook were live broadcasts
We’ve laid the groundwork, now let’s get to some more detailed Facebook statistics.
Starting our dive with some impressive numbers about Facebook Live.
1. In 2018, 94% of marketers were using Facebook for advertising.
(Source: Social Media Examiner)
Second place goes to Instagram with 66%. In addition, 66% of marketers name Facebook as their most essential social platform.
However, just 49% find their Facebook marketing effective. This explains the growing use of Facebook Live. Creating more engaging video ads is crucial for the 4 million businesses marketing their products on Facebook.
Facebook user statistics show almost 50% of marketers increased their ad-related activities on Facebook in 2018. Additionally, 67% of marketers claim they will increase their Facebook Ads usage in 2019.
2. In November 2015, Facebook reached 8 billion video views daily.
The number doubled in just seven months. To put this in perspective, those stats amount to 760 years of view time every day.
For comparison, the daily hours in 2019 top 3,000 years of watch time.
Back in January 2016, a total of 500 million users were watching Facebook videos every day. A little more than half of Facebook pages have produced all videos. According to Facebook Live stats for 2018, 47% of all pages were yet to upload any video content. Another 33% had just one video in total.
Only 4% uploaded more than 30 videos in 2018. To sum up, there is still a big piece of the pie for the taking.
3. Users watched 100 million hours of video daily on Facebook in 2016.
The total number of Facebook users back then was 1.74 billion. That is roughly three and a half minutes per user. No matter how you slice it these Facebook metrics are pretty crazy.
The share of videos, featured on Facebook Live, is growing larger. Users now upload 1 in every 5 videos as a Facebook Live first. This trend is only expected to continue.
4. Until April 2018, there were over 3,500,000,000 Facebook Live broadcasts.
In just two years, Facebook Live generated an immense amount of video traffic. The average daily stats doubled year-over-year again in 2018. Facebook claims almost 2 billion users have watched at least one live broadcast. In addition, verified pages increased their video broadcasts by 50% in 2017.
Nonetheless, Facebook Live’s success comes with a price. There have been at least 50 Facebook live videos showing violence on the platform so far. Facebook failed to bring down at least some of them, leaving them available for viewing even hours after their broadcast.
Facebook is now hiring new human moderators to ensure each live video is safe to watch. It also continues to enhance its AI-driven tools with the same goal in mind.
5. The key phrase “Facebook livestream” has had 330% more searches from 2016 to 2018.
Facebook Live first became available for a narrow circle of celebrities on August 5th, 2015. It became available to public use on April 6th, 2016. Since then, Google Trends has marked a three-fold increase of people who search for Facebook livestream search.
The spikes in searches mainly come from major events, popular influencers, publishers, as well as New Year’s Eve. December 31st accounts for the biggest Facebook Live activity up to date – in 2018, over 10 million users were live on New Year’s Eve.
6. 60+ million businesses own a Facebook page.
(Source: Sprout Social)
Earlier, I mentioned that 4 million businesses have active ad campaigns on Facebook. That’s just 6.7% of the total number of businesses on Facebook. It appears many of them either don’t know how to approach Facebook Live at all, or they’ve yet to find use for it.
No matter their ad efforts, business pages on the platform engage 32% of users. In 2015, such pages received 2.5 billion new comments every month.
Let’s take a look at how all these viewing hours translate into monetary terms.
7. Facebook paid $50 million to celebrities and media companies to use Facebook Live.
At the dawn of Facebook Live, the social media giant paid $50 million through 140 different contracts.
Facebook statistics show CNN, New York Times, Mashable, Vox, and BuzzFeed were among the most popular in the list. BuzzFeed and NY Times both received $3 million to promote live video content, while CNN got $2.5 million for the job.
8. Facebook additionally paid $2.2 million to influencers around the world to promote Live.
(Source: Tube Filter)
24 YouTube video creators, Vine popular users, and a bunch of other influencers worked with Facebook on expanding Live’s reach. They streamed regularly for five and a half months, making the feature more popular than ever. More and more users were discovering how to watch Facebook Live and why it was so interesting.
The highest paid influencer was Ray William Johnson – $224,000. Second was Brent Rivera with $213,333, and third came Logan Paul – $210,667.
9. In 2018, 97% of marketers stated video helped their customers understand their brands better.
Clever and short video ads are shaping up as the best medium to communicate the benefits of products and services to potential users.
In addition, 76% of surveyed marketers said video increased their sales, and 47% spotted a reduced number of support queries.
10. Facebook accounted for 84.9% of video ad spending in the US in 2018.
The total video ad spending in the US reached $7.85 billion that year. Facebook video statistics state they’ve earned $6.81 billion from video ad services in 2018. A well-deserved first place finish, well ahead of the competition.
11. In 2019 so far, 35% of video marketers have chosen Facebook Live as their main channel.
This is a 1% jump from 2018, which means the service still finds new room for growth. Additionally, 74% of those using Facebook Live claim it has been a success for their brands.
12. Mercedes-Benz had the most videos streamed on Facebook Live in June 2016.
(Source: Stretch Internet)
In the very beginning of the live video service, the majority of live videos were coming from outside the US. Facebook Live stats show the German automotive company had streamed 38 live videos back then.
Live vs Non-Live Videos
The biggest debate in video content presentation deserves a thorough inspection.
13. The average watch time on Facebook Live in 2017 was 34.5 minutes a day.
To put this into perspective, traditionally-recorded videos only got 2.6 minutes of daily viewing time. In addition, the engagement rate of live video stood at 4.3%, while non-live content was at 2.2%.
14. In 2016, videos on Facebook Live got 10 times more comments than their more traditional siblings.
Things like streaming for specific audiences and quick reactions got Facebook Live a strong start back in 2016. Facebook Live analytics show live videos on the platform got commented 1000% more often than regular ones.
15. Facebook Live generates 35% more engagement than regular videos.
(Source: Social Media Lab)
In 2017, Scott Ayres, an author at Social Media Lab, decided to test around 4,300 Facebook users. He tried different approaches to product presentation to see which one will do best.
According to his research, live video did amazingly well. It came up second, just 1% behind photo posts.
16. In December 2016, Facebook Live content was watched three times more than non-live videos.
(Source: Facebook Newsroom)
Streaming’s sole idea is to follow the action in real time. This is why Facebook Live streams generate more engagement than videos that are no longer live. The feature managed to record some impressive numbers, even though it was in its infant stage back then.
17. In June 2017, Facebook Live managed to surpass regular video posts in terms of promotion rate.
Facebook Live’s promotion rate rose to 78%. It beat non-live videos, where that figure stood at 72%. 40% of regular video views came from sharing the original post.
On another note, only 4% of live broadcasts were posted in closed groups. However, this amount is 20% of all groups’ time on the platform.
18. Facebook usage statistics show Live was the most used live video platform in the US in 2017.
Although Youtube is way ahead in total video viewing hours with its 1 billion hours a week, Facebook Live earns the first spot in the live video race. 17% of US users visit the platform, with YouTube Live coming in close second with 16%. Last is Twitter with 9%.
Facebook Live Developments
In its relatively short lifespan until now, Facebook Live has already managed to acquire a few neat upgrades.
19. Facebook Live stream waiting rooms became live in October 2018.
Before live video scheduling, Facebook Live probably seemed a bit chaotic. With the additions of calendars, broadcast sharing, and the pre-stream lobby, things finally started to make sense. Users could follow upcoming streams and get notifications some time before they start.
20. A few days later in 2017, Facebook Live added augmented reality filters to the service.
In similarity with Snapchat’s live masks, Facebook Live enabled users to use special effects during broadcasts. They hoped to raise Facebook live video interest and it seems like it worked.
21. Live streaming with a friend became available in May 2017.
(Source: Facebook Newsroom)
The purpose of real-time broadcasting is maximum interactivity. Or at least Facebook perceives it that way.
In 2017, they enabled Facebook Live with an invite option. Any user could ask a friend to broadcast with them. This was definitely an important step for development as it added another way to boost viewership.
Fun and Interesting Facts
As usual, time to chill with some unorthodox Facebook Live video stats.
22. 85% of Facebook users prefer watching videos with the sound off.
(Source: Digiday UK)
Users can prefer to view in silence for a variety of reasons. Be it not to disturb the ones around them or to concentrate on the visual aspect of it, a whopping percentage of users choose to only watch a video.
23. The most watched video on Facebook Live is called “Chewbacca Mom”.
The video was posted on May 19th, 2016 by user Candace Payne. So far in 2019, it has had 1.75 million views. I won’t spoil it if you haven’t watched it yet.
24. September 15th, 2015 is a special date for Facebook Live stats enthusiasts.
The first ever live Facebook video was hosted by Mark Zuckerberg himself as he introduced the feature to the audience. He showed viewers around the Facebook headquarters, spoke of future Facebook plans and, all in all, he didn’t look like a robot.
Facebook Live is bathing in the attention of the public. It continues to enjoy impressive growth, regular innovations, and improved video quality.The streaming platform enables countless possibilities for both users and marketers — be it for entertainment or business, live videos are the new king of engagement.
For fun, for profit, or for social influence — this feature carries immense potential. Well, I hope you can use these Facebook Live stats to enhance your online presence. Stream you later!