Mobile Internet Usage Stats 2019

by Christo Petrov

When mobile phones first launched, all we could do with them was talk and text.

And then the mobile web came along—and changed the way we use our mobile devices forever.

As recent mobile internet usage stats show, we now use mobiles for a plethora of other activities as well.

Handy Mobile Internet Usage Stats

  • US adults spend more than 5 hours on mobile phones daily
  • Mobile phones generate 52% of the total internet traffic
  • About 3 in 5 users check their emails on the go
  • The average mobile user spends a total of 2 hours every day on YouTube, Facebook, Snapchat, Instagram, and Twitter
  • 35% of US consumers do all their online shopping through their mobiles
  • American mobile users spend only 21 minutes on phone calls a day on average
  • These statistics prove people tend to do lots of things on the go, whether it’s browsing the internet, doing social networking, or shopping online.

Have a look at the recent usage statistics for smartphones to find out more about how people are using their mobile devices.

The Rise of Mobile Internet

Let’s start from the basics. Mobile internet is slowly becoming the king of internet connectivity, at least as far as consumers are concerned.

1. Consumers spend over 3 hours on their smartphones daily.

(Source: eMarketer)

In 2018 the daily usage of mobile devices among US adults was forecasted to be 3 hours 35 minutes on average (That’s around 52 days in a year!).

2. Mobile currently accounts for half of the global internet traffic.

(Source: Statista)

Given that people spend so much time on their smartphones, you might be wondering: what percentage of internet traffic is mobile? According to a report from 2018, 52.2% of all website traffic worldwide came from smartphones.

3. M-commerce will overtake ecommerce for the first time in 2019.

(Source: Mobile Marketer)

2019 is likely to be the year of m-commerce! According to a report, m-commerce transactions will overtake ecommerce globally in 2019 for the first time.  

4. 67% of the world’s population will own a mobile phone by 2019.

(Source: Statista)

With mobile phone adoption rate being so high, it’s natural to ask yourself, “How many people have smartphones?” Well, the answer is a lot indeed. By the time this year ends, the number of mobile phone users will reach 4.68 billion. That’s 3 times the population of China!

5. 35% of US consumers use only their mobile devices to shop online.

(Source: BuildFire)

M-commerce is no longer a fad—it’s the status quo.

6. M-commerce will generate nearly 44% of the total US ecommerce sales in 2019.

(Source: CPC Strategy)

Mobile commerce is growing consistently. M-commerce sales in 2019 are expected to to be 5% more than those of 2018. They’ll account for 44.7% of total US ecommerce sales.

7. In 2018 nearly 1.56 billion smartphones were sold (and only 94.4 million desktops).

(Source: Statista)

So, it’s settled then. More people are now buying smartphones than desktops. But when did this trend change? When did mobile devices sales surpass personal computer sales for the first time? Research shows smartphones sales overtook desktop sales in 2011.

What Do Users Do?

Now let’s find out how mobile internet users are spending their time online!

8. Watching movies/videos online is the most popular mobile internet activity.

(Source: Statista)

In a global online survey, 52% of mobile internet users stated they watch movies/videos online on their mobile devices. The second most popular internet activity among mobile users was checking emails, while using social media came third.

9. 3 out of 4 Americans primarily use their smartphones to check their emails.

(Source: Blue Corona)

Recent smartphone stats show 75% of people prefer to check their email on their mobile devices rather than on desktops or laptops.

10. Users spend nearly 70% of their media time on smartphones on average.

(Source: Blue Corona)

People tend to use mobile apps and mobile browsers more to access social media sites.

11. 51% of consumers use their smartphones to discover new brands and products.

(Source: BrightEdge)

Apparently you need to optimize your ad campaigns for mobile to get noticed.

12. People spend 89% of their mobile media time on apps on average.

(Source: Smart Insights)

Recent app usage statistics show mobile applications have become a big part of our daily lives. We’re spending nearly 4.5 hours a day using them on average!  

Shopping with a Smartphone

M-commerce is bigger than most of us imagine!

13. 11% of people shop online via mobile on a weekly basis.

(Source: Statista)

Online shopping is the 5th most popular mobile internet activity, with 11% of consumers saying they use their smartphones to shop online at least once a week.

14. In 2017, the m-commerce industry was worth $156 billion in the US.

(Source: BuildFire)

M-commerce is not just a passing trend—it’s a billion dollar industry in the US alone.

15. It is estimated 2 billion mobile phone users made some sort of m-commerce transaction in 2017.

(Source: Invesp)

Recent mobile marketing statistics prove m-commerce has become a monster of a trend.

16. 79% of mobile users have used their mobile phones to make an online purchase in the last 6 months.

(Source: OuterBox)

Nearly 8 out of 10 smartphone users have done shopping on the go in the past 6 months.

Apps, Anyone?

There are millions of mobile apps out there!

17. Smartphone users made 178 billion app downloads in 2017.

(Source: Statista)

People are downloading more mobile apps every year. According to recent mobile phone usage statistics, consumers made 178.2 billion app downloads in 2017. For 2018 this figure is likely to have crossed 200 billion.

18. Nearly 1 in 4 apps is a game app.

(Source: Statista)

The most popular app category in the Apple app store is “gaming”. These apps make up almost 25% of what the store has to offer.

19. Only 65% of mobile phone users download game apps.

(Source: Statista)

Even though gaming apps outnumber other types of mobile apps, they get downloaded less often. Recent smart phone statistics show 90% of mobile phone users have a communication app, an entertainment app, a shopping app, an utility app and a search app. On the other hand, only 65% of them have downloaded a game app.

20. 51% of mobile phone users download zero apps a month.

(Source: Statista)

While people are spending more time with mobile apps, over 50% of users don’t download any apps and 13% download only 1 app a month.

21. Amazon is the most important app for millennials.

(Source: Business Insider)

35% of millennials say they can’t live without Amazon. Other “most essential” apps for Gen Y are Gmail (30%), Facebook (29%), Facebook Messenger (18%) and YouTube (16%).

22. 18- to 24-year-olds use mobile apps the most.

(Source: Comscore)

Usage statistics for smartphones show the younger demographic uses mobile apps for over 3 hours daily. On the other hand, smartphone users aged 55 and up spend less than 2 hours using apps every day.

23. 36% of millennials purchased 5 or more apps in 2017.

(Source: Comscore)

Younger people are more willing to spend money on mobile apps. While 36% of all millennial mobile users purchased 5 or more apps in 2017, only 3% of older adults did the same.

24. 46% of younger mobile users made 5+ in-app purchases in 2017.

(Source: Comscore)

Recent mobile usage statistics show millennials are more comfortable making in-app purchases. While 46% of all Gen Y smartphone users made 5+ in-app purchases in 2017,  just 5% of people aged 50 and older did the same.

25. Users spend nearly 60% of their mobile time in social networking, music, media, and game apps.

(Source: Statista)

Smartphone users are spending the bulk of their total mobile time in 4 app categories: social networking (20%), music (18%), media (10%), and games (10%).

26. Google Play is the largest app store with 2.1 million apps–but Apple’s app store is not far behind.

(Source: Statista)

When it comes to mobile apps, both Android and iOS users are spoiled for choice. While Google Play has 2.1 million apps, Apple’s app store, the second largest app store, offers 2 million apps.

27. Mobile phone users spend 50% of their in-app time in one app.

(Source: Comscore)

Even though people are spending more time using mobile apps than ever before, half of that goes to just a single app. They also spend almost all their time in just their 10 favorite apps.

Now let’s look at some mobile vs desktop usage stats!

28. 63% of web traffic in US came from mobile devices in 2017.

(Source: Stone Temple)

Mobile traffic keeps growing. In 2017, it accounted for 63% of the total traffic, up by 6% from 2016.

29. American mobile users spent less time per site visit than desktop users in 2017.

(Source: Stone Temple)

When it comes to average time on site, desktop users have a better track record than mobile ones. While the latter spent a little over 4 seconds per visit in 2017, desktop users spent nearly 8 seconds on average.

30. Mobile bounce rate in 2017 was higher than desktop.

(Source: Stone Temple)

Mobile internet usage stats show mobile bounce rate is improving–but it was still higher than desktop bounce rate in 2017 by nearly 5%.

31. Conversion rates for mobile sessions are much lower than those on desktop.

(Source: WebFX)

Globally, users who browse a website on their mobile convert to customers at a rate of 1.32%, while the same stat for desktop is at 3.82%.

Let’s look at the latest developments!

32. Augmented Reality and Virtual Reality are expected to become key factors in mobile app development.

(Source: Knowband)

Experts predict millions of users will use Augmented Reality by 2020. In addition to game apps, ecommerce and marketing apps will soon start to deliver better customer experience.

33. The total revenue from mobile app downloads will be nearly $189 billion in 2020.

(Source: Statista)

Recent mobile statistics prove consumers are becoming more comfortable making in-app purchases. In 2020 mobile apps are expected to generate $188.9 billion, a staggering 171% increase over 5 years.

34. The number of mobile app downloads worldwide will be $258 billion in 2022.

(Source: Statista)

The demand for mobile apps is slated to grow steadily. For 2022, experts predict 258 billion app downloads, a 45% increase over 5 years.

Finally, it’s time for some fun facts!

35. 33% of Americans would rather give up sex for a year than stop using their smartphones.

(Source: Blue Corona)

Mobile internet usage stats show 1 in 3 Americans enjoy their mobile phone more than sex!

36. More people in the world own a smartphone than a toothbrush.

(Source: Consumer Technology Association)

This goes to show how important the mobile phone has become to us!

37. 55% of users feel anxious when they don’t have their smartphone on them.

(Source: Pixel Union)

Don’t take these mobile browsing stats lightly. This is a serious problem affecting millions. It causes nervousness, cold sweats, and anxiety and occurs when people can’t access their smartphones. There’s even a word for this new-age phenomenon—nomophobia (or no mobile phobia)!

Wrapping Up

This is truly the age of mobile. More than 60% of people worldwide own a mobile phone.

We use them to stay connected with our family and friends, to browse the internet, to watch videos and movies, and even to shop.

As a matter of fact, recent mobile internet usage stats show mobile commerce is already a billion dollar industry.

What’s more…

By the end of 2019, m-commerce will be bigger than ecommerce!

Think that best of m-commerce is yet to come?

It sure looks that way.

References

  1. eMarketer
  2. Statista
  3. Mobile Marketer
  4. Statista
  5. BuildFire
  6. CPC Strategy
  7. Statista
  8. Statista
  9. Blue Corona
  10. Blue Corona
  11. Bright Edge
  12. Smart Insights
  13. Statista
  14. BuildFire
  15. Invesp
  16. OuterBox
  17. Statista
  18. Statista
  19. Statista
  20. Statista
  21. Business Insider
  22. Comscore
  23. Comscore
  24. Comscore
  25. Statista
  26. Statista
  27. Comscore
  28. Stone Temple
  29. Stone Temple
  30. Stone Temple
  31. WebFX
  32. Knowband
  33. Statista
  34. Statista
  35. Blue Corona
  36. CTA
  37. Pixel Union

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