Netflix Statistics in 2020

by Aleksandar S. | March 10, 2019

Netflix statistics are of huge importance to understanding its success, goals, as well as its impact on our lives.

The video streaming platform has been expanding with an incredible pace in the last decade, and it keeps finding new ways to grow. It’s no surprise it has become almost a daily routine, essential for tens of millions of internet users.

That’s why TechJury decided to gather a few facts, to give you a taste of what Netflix is all about:

  • Netflix earned $2.147 billion in gross profit in Q3 of 2019.
  • In October, 2019, Netflix had over 163.5 million subscribers worldwide.
  • Netflix has set up 1,300 recommendation clusters, based on our viewing preferences.
  • Netflix is responsible for 8% of all time spent on watching videos worldwide.

These are just an appetizer, now here comes the main dish.

Streaming Netflix Statistics

Yes, Netflix is huge on streaming, duh. But these stats show exactly how massive they are, and it’s not looking like they’re slowing down anytime soon.

1. Netflix is the second most used video streaming service in the US.

(Source: Statista)

Statista data from July 2018 shows Youtube leads the way with 197.5 million monthly users on average. Netflix comes second with 72.9 million. However, Netflix is first among the video streaming services when it comes to paid subscribers.

2. Netflix is responsible for 14.92% of global application traffic share.

(Source: Sandvine)

A Sandvine report from 2018 points Netflix as the top video streaming site in the world. After all, users can access Netflix programs in 190 countries. This percentage is even higher in the States alone at 19.1%.

Depending on the US network operator, Netflix’ total downstream traffic can reach 40% in peak hours.

3. 23% of US adults stream Netflix on a daily basis.

(Source: Statista)

In comparison, this number was just 6% in 2011. And just to put this percentage in context, this equals over 57 million daily Neflix users in the US alone.

4. 51% of all US streaming service subscribers use Netflix.

(Source: CNBC)

Here are some US-related Netflix facts – 57% of all US citizens are using some form of streaming services, according to a CNBC survey. Over half of those (51%) stream Netflix. And 81% of those 51% stream it on a TV.

36% of all surveyed own both a cable and a streaming subscription.

5. In January 2018, Netflix US offered 5,559 unique titles.

(Source: Comparitech)

In 2014, that number was a bit above 8,000. A big drop by any means. However, 2018 numbers are still marginally better than those of 2016 – there were 5,532 different titles back then.

6. There are 9.1 million Netflix subscribers in the UK.

(Source: BusinessofApps)

The Netflix versus Cable competition is exciting in the UK. The people that have a streaming service there are more than those using satellite or cable – 15.4 million and 15.1 million respectively in 2018. The majority of them use Netflix, while Amazon is second with 4.8 million.

7. Netflix is the Titan of Video-on-Demand in the United States.

(Source: Statista)

Statista survey from 2018 shows 77% of the VoD userbase have Netflix subscriptions.

8. By 2020, experts suggest Netflix will be present in over 114 million households.

(Source: Forbes)

With a Compound Annual Growth Rate of 8.96%, Netflix is expected to increase its reach from 81.5 million households today to 114 million worldwide next year. The authentic locations used for filming their Netflix shows in 2018 are among the main reasons for such growth.

9. Netflix was first streaming 1,000 titles.

(Source: Thrillist)

That collection may seem small now, but in 2007 that was a lot. Netflix initiated the move because of the massive competition between DVD rental services at the time.

10. 58% of US users state Netflix Originals as the main reason for a subscription.

(Source: eMarketer)

Original content is vital for the success of any streaming service. In the case of Netflix, having no ads helps as well. 51% of all subscribers sign up to avoid watching ads.

Viewing Netflix Statistics

Now, let’ see how all this streaming translates into viewing stats. From DVDs to binge-watching,  Netflix has a vast menu of notable accomplishments.

11. Netflix’ total viewer pool is estimated at over 300 million worldwide.

(Source: BusinessInsider)

Todd Yellin, Product and Innovation VP at Netflix, recently stated their total users go above 300 million. This happened in an interview preceding the second season premiere of “Stranger Things”. This includes people, who share an account as well.

12. 37% of users binge-watch at work.

(Source: ThePlaylist)

A Netflix report showed that over a third of their users are okay with binge-watching shows at work. In addition, 27 percent binge while waiting for other services, and 12% have even used Netflix in public restrooms.

13. Almost 50% of Netflix users, who have watched “The Kissing Booth”, have also rewatched it.

(Source: The Playlist)

Although Netflix has more popular titles in other genres, “The Kissing Booth” and “To All the Boys I’ve Loved Before” were leading the rewatch list on Netflix in 2018. Their overall cost was nowhere near that of the top original Netflix films, so the two romantic comedies did great.

14. The billionth Netflix DVD was delivered in 2007.

(Source: Fox News)

Although the company focuses on streaming right now, it has come a long way since the beginning. The lucky customer was awarded a lifetime subscription in celebration of the milestone.

15. Netflix stats reported 164.8 million hours of video were watched every day.

(Source: Streaming Observer)

To manage this volume, Netflix servers need to process nearly 500 GB of bandwith. To put that in perspective, that’s 15% of global bandwidth capacity!

16. In 2019, the most binge-watched Netflix show was “Lucifer”.

(Source: WhatCulture)

The show was cancelled by Fox in May 2018. However, Netflix picking up the series proved successful. Second place went to “Friends”, and third – to“Grey’s Anatomy”.

17. The total Netflix subscribers across the world reached 163.5 million in 2019.

(Source: Statista)

158 million of those are paying subscribers and over 5.5 million – free trial customers. Keep in mind the statistic in 2007 stood at just 7 million subscribers globally.

18. 80% of subscribers’ watch choices come from their personal recommendation engine.

(Source: BusinessInsider)

In 2016, Netflix estimated that just 20% of all subscribed title choices were made on their own. The others came from the AI-driven engine.

19. 45 million separate accounts have watched “Bird Box”.

(Source: TheVerge)

One of the most successful Netflix movies came out at the end of 2018. It got the attention of 45 million accounts in the span of one week.

20. The most-watched show in 2018 according to TV Time was “13 Reason Why”.

(Source: Forbes)

TV Time is a tracking app, showing how much time we’ve spent in front of the screen watching a show/movie. Based on their global user data in 2018, the teen drama claims the №1 spot. It’s worth mentioning the only one of the Top 20 shows wasn’t streamed on Netflix.

Finance Stats

We’ve covered the screen numbers, now come the coins.  All of Netflix’ efforts are surely paying off despite some contradictory stats.

21. Netflix revenue for 2018 was $15.794 billion.

(Source: MacroTrends)

This shows 35.08% growth, compared to 2017. Not only did their revenue increase, but the year-over-year growth rate is also up – it was 30.26% for 2016 and 32.41% for 2017.

22. Netflix still makes the best of DVD rentals.

(Source: Observer)

In 2017 alone, Netflix earned close to $450 million in revenue just from DVD rental services. This is only natural, considering 4 million of their users had DVD rental subscriptions in 2016.

23. Netflix spent $12.04 billion on content in 2018.

(Source: Variety)

Original content cost Netflix “only” $8.9 billion in 2017, so we can safely assume the company thinks original productions are the way to go. Analysis from Wall Street confirms this, as its authors expect those numbers went even higher in 2019 – to $15 billion.

24. In 2016, Netflix paid nearly $300 million to stream Disney’s content exclusively.

(Source: Forbes)

Netflix’ offering back then raised their total long-term debt to $3 billion, but it didn’t affect their debt/equity ratio – .939 was enough to earn analysts’ trust. The streaming platform seems to be following a certain line of development, and they’re apparently fine with being in debt for now. However, with the release of Disney Plus in 2019, Netflix may lose viewers.

25. Netflix reported $10.4 billion of debt at the end of 2018.

(Source: Forbes)

Some users may wonder “is Netflix profitable enough?”

The streaming giant’s spending on unique series and films takes its toll. However, Netflix stands its ground regardless of the expected $3 billion in negative free cash flow for 2019. They aim to further build up their user base, and production costs don’t seem to be an issue for them.

26. Netflix was valued at $153 billion in Q2 of 2018.

(Source: CNET)

For a brief moment, Netflix was the most valuable media company in the world. On May 24th, 2018, Netflix passed Disney and Comcast in the leaderboard. Netflix profit fell slightly, later on, to leave them in second, but still remain ahead of Comcast ($145.5 million).

27. Netflix saves up $1 billion a year via its personalized recommendation engine.

(Source: BusinessInsider)

In an interview with Tech Insider Australia, Carlos Gomez-Uribe, product innovation VP at Netflix, stated they could correlate any user with their genre preferences. An academic paper by Gomez-Uribe and Neil Hunt claims “personalization and recommendations” save them at least a billion per year.

28. Netflix’ expected 2020 revenue in the US is $7.2 billion.

(Source: Forbes)

Netflix facts show this number was $1.6 billion in 2011 and then grew to $3.4 billion in 2014. 2017 showed another increase as the revenue was at $5.4 billion.

29. Netflix subscribers today pay an average of $11.56 monthly for the service.

(Source: FromeDome)

This is over 40% less than what they used to pay 10 years ago. The price back then was almost $20 per subscriber. Additionally, Netflix used to spend close to $48 to acquire a new customer. Acquiring a new customer now costs them $15.25 on average.

30. The first Netflix shares cost $15 per piece in 2002.

(Source: CrunchBase)

No more wondering when did Netflix go public.

The company introduces its initial public offering in 2002 by placing 5.5 million shares for sale. Netflix was evaluated at $82.5 million back then. Today, the company’s estimated value of $147 billion puts the share price at $339.

Some Curious Stats

Movie hunting, victory podiums, expansion, record breakers, and a bit more. Here are the facts, which formed the last, somewhat crazy section of this piece.

31. Netflix has over 76,000 hidden TV show/Movie categories.

(Source: AJC)

It’s hard to place every category on the main page, so Netflix has prepared an Easter hunt for their users. In order to access silent movies, slapstick comedies, or B-Horror Netflix movies in 2019, you need to use a specific genre code.

Once acquired, simply log in and use it to browse.

32. Netflix earned 112 Emmy nominations in 2018.

(Source: TheWeek)

After 17 years of HBO reigning over the nominations, Netflix managed to beat the giant in 2018. Although HBO’s Game of Thrones won most (22) awards, followed by another HBO series – Westworld (21), this was still a big milestone for Netflix.

33. It takes 5 days on average to binge-watch a series on Netflix.

(Source: CreditDonkey)

Keep in mind this is “on average”. I was quite surprised by these Netflix binge-watching stats, but there are binge racers who will try to finish a series in the first 24 hours after it’s released. There are 8.4 million of those enthusiasts across the globe.

34. Netflix came to the Canadian market in 2010.

(Source: CBC)

The Canadian Netflix only has around 3,500 titles, unfortunately. Well, still better than nothing, eh?

35. A user managed to watch the same movie 352 times in 2017.


In the last week of November 2017, Netflix shared that a user has watched “Madagascar 3: Europe’s Most Wanted” a total of 352 times since the beginning of the year. Netflix didn’t disclose the user profile, however.

36. Blockbuster refused to buy the Netflix company in 2000.

(Source: BusinessInsider)

The offer was $50 million. Blockbuster didn’t take the chance because they viewed this business niche as too tiny.

37. A Netflix user watches an averadge of 60 films annualy.

(Source: Much Needed)

Which equals one movie every six days. Or five movies per month.

38. The cheapest Netflix subscription is found in Turkey.

(Source: TheInsider)

A basic monthly subscription there costs $3.27 a month. The same service charges $12.37 per month on average in Denmark.

39. Chris Rock earned $40 million for his work with Netflix.

(Source: Engadget)

The comedy actor produced two stand-up comedy specials – “Tamborine” debuted in February 2018, while the second one hasn’t premiered yet.

40. Currently, Netflix facts show they have 5,500 employees.

(Source: Forbes)

In October 2018, Netflix employed 4,700 people. The usual starting salary is $17-$18 an hour (+ a free Netflix subscription).

41. Three out of ten VPN users accessing Netflix.

(Source: Global Web Index)

According to Global Web Index, 29% of VPN users have accessed the platform. This creates a strong competition among VPN providers, who are now trying to provide the best VPN for Netflix.


You probably already knew Netflix was getting big. It employs a lot of people and has a wealth of in-house productions – the company is in it to win it. It’s not surprising, then, that Netflix is chasing the 170-million subscriber mark in 2020.

What you probably didn’t know (and you needed those Netflix statistics to tell you) was the exact details of how successful this company is. Well, now you know. It’s a money machine that runs on your watching habits. What you do with this information is up to you.



1. Statista

2. Sandvine

3. Statista


5. Comparitech

6. Business of Apps

7. Statista

8. Forbes

9. Thrillist

10. eMarketer

11. BusinessInsider

12. ThePlaylist

13. The Playlist

14. Fox News

15. Streaming Observer

16. WhatCulture

17. Statista

18. BusinessInsider

19. TheVerge

20. Forbes


22. Observer

23. Variety

24. Forbes

25. Forbes

26. CNET

27. BusinessInsider

28. Forbes

29. Fromedome+

30. Crunchbase+

31. AJC+

32. TheWeek

33. CreditDonkey

34. CBC


36. BusinessInsider

37. MuchNeeded

38. TheInsider

39. Engadget

40. Forbes

41. GlobalWebIndex

Aleksandar S.
Aleksandar S.