How would you describe a great user experience?
Maybe this would help:
Imagine yourself entering the National Gallery in London, but you have only 15 minutes.
What do you do?
Piece of cake!
Ask where the Van Gogh paintings are, find the Sunflowers, and drop your anchor.
There is 100% chance you’ll have a truly amazing experience!
It’s the same with websites – the best experience wins your time!
The less time you have, the better it should be.
No one wants to waste time on bad design.
And user experience stats paint a similar picture.
It goes like this:
We open websites all the time, but how often do we find a Sunflower to spend our time with?
Is it a universal experience or does it vary from person to person?
Well, it’s both.
There is one thing everybody wants: a great user experience! And there are certain tried-and-true techniques that can deliver such experience – as we’ll soon find out.
Now, let’s dip our toes into the water to check the temperature first.
Magnificent User Experience Stats
- 80% of all internet users own a smartphone.
- 75% of all website traffic runs through Google.
- 53% of mobile users leave websites after 3 seconds.
- 52% of users say the main reason why they won’t return to a website is aesthetics.
- 90% of users stopped using an app due to poor performance.
- Only 1% of users say e-commerce websites meet their expectations every time.
Having seen the numbers, let’s ask the big question:
Why are UX statistics so important in 2020?
Web design is as challenging today as it has ever been. Design plays a big part in winning your customers’ satisfaction after every visit. Their positive experience will give you all the credit you deserve for your hard work.
Statistics are there to help you!
Interactive design is invaluable to hook the visitor and give them a satisfying experience. And it has an unexpected ace up its sleeve – Artificial Intelligence. AI is quickly taking the UX world by storm as it allows for customization beyond what we imagined possible.
Still… it’s not yet time for us to discuss AI. We’ll get back to that, I promise.
Alright, so who stands behind all the hard work of creating outstanding design nowadays?
Today UX designers are the unnamed stars of the show!
They make all the magic happen for us, the users. They cover everything – from design and usability – to the branding and integrating of the product.
UX designers today need to be savvy with both UX and UI design. The latest trends are pointing in that direction anyway.
AND we know one thing for sure:
Everyone hates bad design…
What is the formula? Is there a universal rule of thumb when it comes to user experience?
(And there’s the perennial question: Does my competitor offer a better user experience? Thanks for the nightmares!)
There is no single definition of good or bad user experience. With that said, UX design generally aims at pleasure, efficiency, and fun.
What are the important elements of user experience?
- User design – the color palette, images and/or video background.
- Structure of information – the organization of your content within the website.
- Usability – a website’s effectivity is one of utmost importance.
- Interface Layout – plan your pages and interface behavior well.
- Page hierarchy – ensure consistency among your pages.
- User behavior research – find out how to engage users and win their trust.
That’s right. Juggling with all this is a tall order, but it’s worth it.
Companies conduct usability tests all the time. Dedication and knowing your stats – that’s all you need to improve a website’s user experience.
Now, what does effective UX design look like?
To paraphrase a wise man – “by its fruits you shall know it”. Let’s have a good look at what those fruits might be:
- Increased sales
- Increased ROI
- Growth in productivity
- Increased customer satisfaction
User experience statistics and trends in website design may surprise you!
Offer your clients the best. They deserve it!
(You deserve it too!)
Let’s dive in:
What We Have On This Page
Let’s get the cat out of the bag, shall we?
Web user statistics will tell us all the secrets to a memorable user experience.
As I am sure you know, your website represents the face of your company.
The thing is, we need to turn that to your advantage!
The first step in predicting your customers’ expectations is to know their needs and desires.
And here we go:
1. 79% of users who don’t find what they are looking for on one website, will go on searching on other websites.
UX design is obviously user-oriented. The client is always right, no argument there. We all go from website to website without thinking twice – if we don’t like something.
The websites of eBay, Coca-Cola, IKEA (tell me where to stop) have set the bar so high!
When you visit amazon.com, the chance of leaving after 2 seconds borders on the impossible.
Why is that?
Once the website loads, our brain recognizes that is has found a Sunflower: images, sleek design, excellent mobile-friendly version, easy to use – the list goes on.
It just feels so natural to start adding items to the cart. They lure you in and then you just keep coming back for more.
(You are thinking about Amazon again, aren’t you? Yes, their UX design layout is amazing! And everything is super organized, you just have to love it… )
And there you have it: that’s what all users want!
According to first impression statistics:
2. 48% of users get frustrated when a website is not mobile responsive.
Now that sends a negative message to users. Not many people will have faith in your company if it hasn’t invested in a mobile-friendly version. In fact, websites that are not optimized for mobile are generally considered bad UX websites.
You probably know this already, but:
51% of all internet traffic is now mobile. Well… our only option is to optimize!
3. 71% of publishers say content that looks well-organized on mobile devices boosts positive user experience feedback.
(Source: Vitamin T)
Responsive design is one of the essentials. Mobile web traffic is on the rise, and in the years to come there are going to be more and more smartphone users.
Yes, guys, mobile is your friend!
4. According to responsive web design stats, 60% of users will not trust a company that hasn’t optimized for mobile.
Optimizing for mobile is easy, as well as affordable. Oh, and it has a ridiculous ROI.
Think about mobile gaming for a moment. Gamers of all ages want a superb user experience and designers are doing everything they can to make that happen.
One word: Fortnite. Its desktop and mobile versions are almost identical. Boom!
We can finally have almost the same experience on mobile, and we can take it with us everywhere we go. That’s the beauty of mobile these days.
5. Users are 5 times more likely to leave a website if it is not mobile-friendly.
Yes, mobile is a superpower nowadays. And that’s why:
6. In 2019, there are 26.66 billion smart devices in the world. In 2025, that number is estimated to reach 75.44 billion.
The vast network of smart objects continues to expand further. Actually:
7. In 2020, the average number of connected devices per person will reach 6.58.
PC, laptop, tablet, smartphone… Jeez, what else?
How about fitness trackers, smart watches, AI smart speakers, internet-enabled TV sets and consoles…
8. 52% of users say that bad mobile experience will make them lose faith in the company.
9. 85% of adults believe a website’s mobile version should be of the same quality as the desktop one – or even better.
(Source: Digital Apeel)
Nowadays people feel there is a close connection between a company’s prestige and the mobile experience it provides. Accept it, optimize for mobile and move on.
There are other things that grab our attention as users too. Like the issue of personal data:
10. 65% of website visitors would refuse to fill a form if it asked for too much personal info.
Who wants that?
Asking too many questions also means you’re asking visitors to give you more of their time. Visitors don’t have all day.
11. 46% of all website visitors will not trust a company if its mission statement is not clear.
Users nowadays need more information before making a decision. Whether a company deserves their attention or not depends on what they know about it.
Make your mission statement as clear as possible and users will trust you.
Add an “About Us” page and you will be fine.
12. 40% of users will abandon the website if it seems messy and shaggy.
This further proves no one has time for a bad user experience these days…
Most people will refuse to wait patiently for a website to load. They will also not care to endure poor mobile experience, and may flat out to avoid websites with an old-looking design.
UX trends 2018 put the emphasis on usability engineering.
A Few More Random (but still important) Facts
We covered the basics and we saw the bottom of the sea with all its beauty and just a couple of plastic bottles.
Let’s move on:
13. 75% of people form their opinion about a website based on website aesthetics.
(Source: Digital Apeel)
There is this simple truth:
The more attractive the website, the more audience it will attract. The more optimized your website design, the more users will want to come back to it.
And if a carrot isn’t enough for you, here’s the stick:
The negative ROI of bad user experience is real!
14. Slow-loading websites cost their owners $2.6 billion in losses each year.
(Source: Design Resources)
A poor website experience may affect your ROI negatively. And there are so many things to consider indeed: mobile optimization, sleek design, engaging texts…
Jeez, even the color pallet of your website counts…
But speed is one of the most important, no argument there.
Did you know:
15. 70% of customers say they have abandoned their shopping carts because of bad user experience.
Well, that’s a red light for every website.
By providing bad user experience you are actually helping your competitors – and we can’t have that, can we?
16. 88% of online shoppers say they wouldn’t return to a website after bad user experience.
(Source: Design Resources)
Websites with bad UX suffer the consequences.
Everyone has a list in their head for positive and negative user experience. It’s there, trust me. And if you don’t cater to your audience’s list, well… they’ll just find a competitor who will.
You can tell the good from the bad almost immediately:
17. 94% of first impressions for a website are design-related.
(Source: Design Resources)
And that’s the way it should be.
We judge from appearances all the time and we do it unconsciously. It’s in our nature. In website design, good looks mean great reputation and high ROI.
18. 90% of smartphone users say they’re more likely to keep shopping if they’re having a great user experience.
Now that we have embraced the importance of user experience stats and we can move on.
According to mobile web browsing statistics:
19. $1 spent on UX can bring back up to 100% ROI.
It is possible to measure the return on investment of user experience. The business value of design is undeniable.
Speaking of increased income:
20. A great user interface can boost your website’s conversion rate by 200%. A better overall UX design can bring that number to up to 400%.
Sounds like the type of investment that is a no-brainer. And indeed:
21. Every invested dollar in UX will earn you up to $100 in ROI.
The message is loud and clear – invest in refining your website’s user experience.
The link between UX and profit is not always obvious or easily quantifiable. But one thing is for certain:
It pays to know your target audience!
Let’s move on to some of the latest trends and developments:
UX and Voice-First Design
Have you ever talked to yourself, or to your pet?
Nowadays there are plenty of AI devices that can actually offer an answer whenever you need one!
(Give your cat a break. It deserves a little quiet time…)
In the business world of today, a lot of companies aim to design an intuitive user experience through AI tech.
22. By 2017, 61% of all businesses had put AI into practice in one form or another.
AI is assisting businesses all around the world. And that’s just the beginning.
Its use has expanded globally to people of all ages and occupations ever since HomeKit became a thing.
Today our interaction with technology comes naturally. We can simply say what’s on our mind.
Smart home devices are great, but can we use them in the office?
Can voice first technologies help us improve user experience?
Well, they call them the voice of the future for a reason.
They are impressive, and also highly practical.
Did you know:
23. In 2020, more than 50% of all web searches will be voice-based.
(Source: Search Engine Land)
Arguably, there are moments when we absolutely need voice-recognition. While driving, for example.
It starts small, and without knowing it you start using voice commands all the time.
That’s the mark of good design – it eliminates friction spots. AI changes the rules of what’s possible in modern UX design – and it shows.
We didn’t bat an eye when touchscreens started replacing the PC mouse a few years ago. We won’t notice it either when suddenly we no longer need a keyboard to interact with the tech around us.
So simple and elegant.
We are all about being in control these days. We know it. Developers know it. And voice commands are giving us as much control as we need. And honestly: it feels good!
Let’s have a look at the latest advancements in that area:
Amazon Echo is one of the main devices that use the Alexa assistant to give you voice control over your home and office.
Since its initial release in November 2014, Alexa has been a game changer. One of the most popular voice assistants is now available in 8 languages.
Alexa can provide information on the weather and read you the news. It can also play music and audiobooks for you. Above all – it can process voice commands and cater to your whims as far as her programming allows.
Which devices support Alexa:
- Amazon Echo – no doubt the most popular Alexa device. It’s a hands-free speaker you can activate with your voice. Its current version is Echo 2nd Generation.
- Logitech Harmony Home Hub – turns your phone into a remote control. It allows you to access all your IoT connected devices from your smartphone.
- Philips Hue – a smart network of lights. It acts as a home automation hub.
In December 2018, the number of sold devices with Alexa had already crossed 100 million. It grows in popularity and with a couple of exceptions (I recommend you check out the “Exciting Facts” section!), users are very happy with it.
According to Statista, Alexa had about 130 skills in 2016. In Septemeber 2019 that number flew past the 100,000 mark.
(Arguably, some of them are more efficient than others. For example, you can make Alexa count down the remaining days until the release of your favorite TV show’s next season.)
Yes, but what does that have to do with user experience stats?
More than you’d think, actually.
Alexa can improve your website performance. This AI can:
- Improve your prioritizing action items.
- Boost SEO.
- Find and fix SEO issues.
- Look for new content ideas.
Alexa for Business can revolutionize your office environment, and improve the productivity of your employees.
Next time you need a hand with all this, just visit Amazon. You’ll thank me later.
OK, what else?
(Quote of the day: Siri asked if she could join Alexa for brunch.)
Siri is just awesome, isn’t she? (We all anthropomorphize our gadgets… They talk to us, why shouldn’t we?)
Siri is Apple’s innovation that dates back to 2011. Back then, it instantly became super popular among iPhone users.
Most people use Siri to send and read messages, make calls, search the web, and open apps.
But did you know that Siri can help your small business?
Yup, you can organize your whole process, from calls and emails. The smart speaker can help you multitask with ease, and boost the productivity of every office.
Now, many people struggle to get used to using Siri frequently, but after a while, you get used to it.
If you actually get accustomed to using Siri, it will open the doors to a completely new working experience. With that new superpower in your hands, you can be even more effective in making your customers happy.
With Alexa and Siri, office work is not the same anymore.
People can’t resist AI. It’s just awesome!
This could be why smart speakers and IoT connected devices have settled for good in our lives.
And like every other thing, this has its pros and cons.
The important thing to remember is that those devices can help, but they also track your habits. So you’re not only paying in cash for the device… you’re also kind of paying with your personal information. Only time will tell if we’re doing the right thing by letting these AI assistants into our lives.
Now, before we finish, let’s have a look at some entertaining facts, shall we?
The Fun Side of UX Stats
There is one with a lot of potential:
24. You’re 279.64 times more likely to climb Mount Everest than click on a banner ad.
(Source: Design Resources)
Translation: people generally avoid banner ads.
But I see a real opportunity here, guys:
Just click on a banner ad and you will most likely go to Mount Everest… (They say Nepal is the ultimate family-friendly destination, great for snowboarding…)
25. A company made $300 million by adding a single button.
The name of the company is still unknown…
Regardless, they made $300 million by simply adding a Continue button to their website. It allows users to make purchases without creating an account.
Now let’s see how the Masters do it!
Nowadays good UX examples are easy to find. Let’s have a look at some of the websites with an impeccable reputation.
- Apple – we need to always learn from the best! Well, Apple is definitely staying on the top of the UX ladder and those guys have a lot to say about excellent user experience.
- Coca-Cola – they are one of the biggest UX based brands out there. Their designers and marketers know a thing or two about keeping a website relevant. Their product hasn’t changed in 132 years…
- BMW – we can all agree that one of the most popular automobile brands must have an awesome website! Well, they do. They use amazing images, and the design is simple but elegant. Sometimes less is more!
- Amazon – arguably one of the most appealing designs out there! People of all ages love it. The user interface is simple to navigate, and the variety of images for all those products is just out of this world.
UX Design Masters
People need websites that are simple to use and navigate. Smooth design and a great mobile experience are a must! And that’s the secret of making your products accessible and desirable.
Check out some of the leading UI/ UX agencies and their customers:
- Ramotion – one of the most popular ones. The agency’s top clients are Netflix, Adobe, and Mozilla.
- Cooper – one of the oldest agencies, responsible for all sorts of design innovations (check out their story, it’s amazing!). Among their customers stand out Starbucks and Google.
- Work & Co. – just have a look at the client list of these guys: Apple, IKEA, Nike, Facebook, Disney….
- Codal – who have Pepsi and United Airlines as their top clients.
Now we know!
What’s so funny?
Since Alexa became an AI celebrity, users have been complaining about something no one expected a robot to start doing. (Or did we?)
Like laughing. Randomly. (In the dead of night, when you are alone at home… you hear a burst of laughter… you know how the story goes.)
The gadget became notorious after the “laughter” thing. People were scared to have it in their homes. And the story spread like wildfire…
Creepiness aside, developers are working on fixing the bug. So if you wanted to have an AI laugh at you at a random moment while working or relaxing at home – sorry, you are late.
But you will be able to trust your device again. That’s good news!
Now you know that in the world of today businesses are design-driven.
Frictionless UX design is the goal!
Aim at creating a Sunflower, and use the latest trends and web design statistics for 2018 and 2019 as a guide.
Let’s quickly review the most important UX statistics:
- A website that’s not mobile-friendly will make 60% of users distrust the company.
- In 2020, more than 50% of all web searches will be voice-based.
- 94% of a website’s first impressions are influenced by design.
- Bad user experience made 70% of customers abandon their shopping carts.
- 40% of users will leave a website if it looks messy.
Impeccable user experience is what everyone wants.
Nowadays automation means better quality for everyone. AI will lead us into a future where we will rarely need a keyboard to communicate with the tech around us.
Finally, loading speed and responsive design. Every investment in that direction will pay up!
Now you will have all the answers and hopefully, a couple of inspired ideas!
User experience stats have never been more exciting.
We have a lot to look forward to!
Have fun everyone, see you soon!