Youtube Statistics You Will Need in 2019

by Christo Petrov

The 21st century has brought us numerous conveniences, with video streaming being one of the favorites among the global population. TV viewers across the globe rejoiced when services such as YouTube and Netflix became available.

YouTube also brought a purpose and jobs to millions of people, as it introduced its Partnership program. All of those who wished to showcase their hobbies, skills, or simply share their experiences and thoughts with the internet, and maybe even make some money out of it are now able to do so, using just a camera and a few clicks.

Compelling YouTube Statistics

  • YouTube has 1.8 billion monthly active visitors
  • 75% of millennials prefer watching YouTube to watching television
  • 500 hours of video are uploaded on YouTube every minute
  • 1 billion hours of YouTube videos are watched daily
  • YouTube is localized in 88 countries
  • 75% of YouTube users are men
  • 70% of viewers use YouTube to help solve a problem

YouTube stats listed below serve a purpose to help us better grasp what a struggle it was to get YouTube to where it is now, what it takes to maintain it, and just how big of an audience this platform has.

General YouTube Facts and Stats

Google bought YouTube in 2006. Ever since then the video sharing website has been the dominant player in its niche.

1. YouTube was purchased by Google for $1.65B in October 2006.

(Source: Google)

The facts list couldn’t start without mentioning Google’s purchase of the company. On 9 October 2006, Google announced their acquisition of YouTube for $1.65 billion. It was also announced that YouTube is to remain an independent company, in order not to harm its brand and community.

2. The first YouTube video is called “Me at the Zoo”.

(Source: YouTube)

Uploaded on 23 April 2005, the first video ever on YouTube is called Me at the Zoo. It’s a video of a person standing in front of an elephant enclosure at a zoo and talking about their big trunks and how cool they are. The video now, according to Youtube Statistics 2019, sits at 56,186,297 views.

3. There are 300K YouTube TV paying subscribers.

(Source: Disruptive Advertising)

Launched in 2017, YouTube TV is a commercial service that streams more than 60 live TV networks, such as ESPN, FOX, CNN, ABC, and more. This YouTube’s service has more than 300,000 users who pay $40 per month to subscribe to it.

4. YouTube is localized in 88 countries and can be accessed in 76 different languages.

(Source: YouTube)

In order to accommodate its global audience, YouTube is available in 88 countries and in 76 different languages. To make a comparison, Facebook is available in 43 languages.

5. The annual cost of running and maintaining YouTube is $6.35B.

(Source: MerchDope)

YouTube money stats show that the company spends around $6.35 billion per year on maintaining and running their infrastructure. Luckily, they have Google’s billions to work with, and the company itself is making more than enough to make a profit.

6. Google’s annual revenue generated from YouTube is $4B.

(Source: New York Post)

Google makes around $4 billion in revenue from YouTube every year. This number has been steadily increasing ever since Google acquired the video streaming platform.

7. YouTube generates 6% of Google’s ad sales revenue.

(Source: New York Post)

The $4 billion that Google earns from YouTube accounts for 6% of the company’s yearly ad revenue. Google can afford to lose a few billion on YouTube, as long as it keeps the YouTube users using Google’s other revenue sources.

8. Sequoia Capital invested $11.5M into YouTube in November 2005.

(Source: The New York Times)

YouTube statistics and data from the early years list several important investors, the most notable of which is Sequoia Capital.

Sequoia Capital is a famous name in the tech world, as the company has investments in giants such as AirBnB, Apple, Atari, Cisco, EA, Dropbox, Tumblr, Reddit, and hundreds of others. The company also put $11.5 million into YouTube early, less than a year after the video network was founded.

9. The youngest YouTube star is 7-year-old Ryan ToysReview, who made $11M in 2017.

(Source: Business Insider)

7-year-old Ryan has a YouTube channel called ToysReview. What separates him from the rest of the kids that have channels on the platform is the fact that he has managed to become the youngest YouTube star, with 16 million subscribers and $11 million earned in 2017.

10. The number of channels earning 6 figures per year on YouTube is up 50% year over year.

(Source: Brandwatch)

Every year, the number of channels who earn more than $100,000 increases by 50%. This milestone is regarded by YouTubers as the point in which they can turn video making into a full-time job and quit their boring jobs they’ve kept just to stay afloat.

11. Daniel Middleton (DanTDM) is the world’s highest paid ($16.5M) YouTube star.

(Source: MTV)

Daniel Middleton, known to his YouTube audience as DanTDM, is a gamer who mostly plays Minecraft for a living. This year, he was recognized as the highest earning YouTube star and earned $16.5 million, according to YouTube monetization stats.

The second place is held by another gaming channel, vanossgaming, which earns its owner Evan Fong $15.5 million per year.

A different type of channel is in the third place when it comes to YouTube income, and it’s a channel dedicated to creating comedy sketches and sport stunts named Dude Perfect. This channel, owned by brothers Cory and Coby Colton, brings in $14 million in revenue from YouTube.

12. YouTube top celebrity is Felix Arvid Ulf Kjellberg, known as PewDiePie, with nearly 68M subscribers.

(Source: YouTube)

PewDiePie, the famous Swedish YouTuber, holds the title as the owner of the channel with most subscribers. His YouTube channel statistics are astonishing. Just a few thousand subscribers short of 68 million, this channel is closely followed by T-Series, the channel that has 400,000 subscribers less. Justin Bieber, Dude Perfect, and 5-Minute Craft are taking the rest of the spots in the top-five category, and they all have around 40 million subscribers.

YouTube User Info and Stats

People from all over the world recognize YouTube as their video sharing platform of choice.

13. 78% of Hispanic people, 76% of black people and 71% of white people in USA use YouTube.

(Source: Pew Research Center)

YouTube demographics research shows that white users are the minority on the platform. 71% of white people use YouTube, while the video network is used by 76% of African-Americans from the US, as well as 78% of people with Hispanic roots.

14. 84% of people making over $75K a year use YouTube.

(Source: Pew Research Center)

Upper-middle-class Americans seem to be infatuated with YouTube, as 84% of those who make over $75,000 per year use the platform regularly.

15. 74% of people with some college experience use YouTube.

(Source: Pew Research Center)

74% of those who graduated from college, or have made an attempt to attend college and dropped out, use YouTube on a regular basis and are considered active users.

16. 94% of American 18-24-year-olds use YouTube.

(Source: Pew Research Center)

Recent data shows that 94% of college-aged Americans, between the ages of 18 and 24, use YouTube regularly. YouTube has the highest reach among young adults in America. Facebook comes in second with the ability to reach 81% of the same age group.

17. YouTube gets 1.8B logged-in viewers every month.

(Source: The Verge)

As of May 2018, YouTube had an average of 1.8 billion registered viewers accessing the platform in a month. The average was pushed upwards during this month, as the company announced just a month prior that the average number of monthly logged-in users was 1.5 billion.

18. 75% of YouTube users are men.

(Source: Pew Research Center)

YouTube user demographic statistics show that the majority of this platform’s audience is male. This occurrence is not common in the social media world, and there are only a couple of examples where females are not the majority of the user base. YouTube’s male presence is very prominent, with 75% of users being men.

19. 35+ and 55+ age groups are the fastest growing YouTube demographics.

(Source: Media Kix)

Users over the age of 35, and even 55 are the fastest growing YouTube user demographics. There are more than 60 million users between the ages of 35 and 54 on YouTube and nearly 40 million users over the age of 55.

20. 85% of US teen boys (ages 13-17) use YouTube daily.

(Source: Marketing Charts)

According to a recent survey, 85% of male teenagers from the US, who are still underage, watch YouTube videos at least once a day. The survey included 790 US teens of both genders, between the ages of 13 and 17.

21. 70% of US teen girls aged 13-17 use YouTube daily.

(Source: Marketing Charts)

The same YouTube metrics also acknowledge the fact that 70% of female teenagers in the US watch YouTube videos on a daily basis.

22. 96% of online U.S. teens use YouTube.

(Source: Forrester)

In 2017, 96% of teenagers from the US were using YouTube. The number showed a 9% growth from 2014.

The same survey, that had a task to examine the use of social networks among teens, found that Facebook was used by 76% of US teens, which is 2% less than in 2014.

Newer networks, such as Snapchat, had much more productive three-year periods, gaining an increase in the teen following by up to 28%.

23. Males are primarily watching soccer or strategy games on YouTube

(Source: Omnicore)

94% of males on YouTube use the platform mainly for the purpose of following soccer, while just a smidge fewer users have strategy games as their videos of choice. The next top five categories for men on YouTube are Xbox, basketball, shooter games, massive multiplayer games, and virtual games.

24. Females are primarily watching beauty videos on YouTube.

(Source: Omnicore)

YouTube statistics and data show that the females are also enforcing gender stereotypes on YouTube, with 89% of them following the makeup and cosmetics category, making it the most popular category among this demographic. Skin and nail care follow with 85% of females following the videos in this area, then come weight loss, East Asian music, pop music, and dogs.

25. 80% of YouTube users come from outside of USA.

(Source: Forbes)

Only 20% of YouTube users come from the US, which is another uncommon trait in the social media world. With 80% of the users coming from outside the States, YouTube can be rightfully called a global network.

26. 93% of millennials go to YouTube to learn how to do something

(Source: Think with Google)

YouTube stats sometimes paint a different picture of the platform users:

That YouTube is not just a place to kill time, but also a platform that can teach us lots, is best shown by the fact that 93% of millennials use it in order to discover how to do something. From the simplest tasks such as folding pants the right way to helping you build your own home, YouTube has it all when it comes to learning new skills.

27. 96% of US internet users aged 18-24 use YouTube.

(Source: Statista)

At the start of 2018, 96% of internet users in the US between the ages of 18 and 24 accessed YouTube at least once a month, qualifying them for an active user status. The more recent data shows a 2% decrease in this user base. That’s YouTube stats for you!

During January, 95% of those aged 25 to 34 were on YouTube, while US internet users 10 years older were present in 5% lesser numbers.

75% of internet users who were, at the time, between 45 and 54 years of age were actively using YouTube. YouTube was also a habit of 79% of those older than 55 and younger than 64, while 66% of people aged 65 to 74 were using the video network.

What’s most surprising about YouTube demographics is the fact that 51% of the elderly people over the age of 75, who use the internet, are also watching videos on YouTube.

28. 86% of millennial dads turn to YouTube for guidance on parenting topics.

(Source: Think with Google)

Millennial parents, especially dads, tend to use YouTube as a helpful guide to parenting. 86% of them have chosen to put parts of their child’s upbringing into the hands of YouTubers willing to share inside tips about parenting.

29. 91% of smartphone users turn to their smartphone for ideas while doing a given task.

(Source: Think with Google)

91% of Android and iOS users who want to try doing something they haven’t done before will use their devices to search for ideas and clues on YouTube. There’s a chance someone has made a video on any problem that can possibly occur while performing a task, with over 50 million people putting out content.

30. 67% of millennials agree that they can find a YouTube video on anything they want to learn.

(Source: Think with Google)

YouTube video statistics indicate that most of the audience consider the network’s video database basically infinite:

The majority of millennials, or 67% of them, agree that YouTube can offer a video for any new skill they wish to learn. Those interesting in programming can find numerous sources, as well as those who want to learn how to knit. All in all, 75% of millennials prefer watching YouTube to watching television.

31. Gen X watches more than 1.5B YouTube videos every day.

(Source: Think with Google)

Generation X, or those born between the 1960’s and 1980’s, are well ahead of millennials in YouTube video consumption. This generation watches more than 1.5 billion videos on the platform, day in and day out.

32. 75% of those aged 35-54 watch YouTube at least once a month.

(Source: Think with Google)

Three-quarters of YouTube users between the ages of 35 and 54 access the video streaming platform at least once in a month.

33. 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.

(Source: Disruptive Advertising)

According to recently published YouTube user statistics, 75 of adults don’t use YouTube in order to keep up with current events or discover new content, but they rather use it for nostalgic reasons and reminiscing about the days past.

34. 70% of viewers use YouTube to help solve a problem.

(Source: Think with Google)

Google has released the information that 70% of YouTube users use the platform in order to sort out a problem related to their work, school, or hobbies.

35. 86% of viewers regularly use YouTube to learn new things.

(Source: Think with Google)

The majority of YouTube users are not using the platform strictly for killing time. 86% of them, according to Google’s data, use YouTube to try and learn new skills and things.

36. 65% of viewers turn to YouTube to help fix something in their home or car.

(Source: Think with Google)

Google also claims that 65% of YouTube audience would rather watch a video that explains how to fix things around their house or their car and do it themselves than pay someone to fix it for them.

37. 18% of US adults get news on YouTube.

(Source: Pew Research Center)

In recent years, we have slowly started to drift away from the traditional sources of news such as newspapers and TV. Most of us would rather pick the internet, and we find it a more convenient way to stay informed.

YouTube usage statistics are saying that close to a fifth of adults from the US use YouTube as their main source of local and global news.

38. 48% of online video viewers name YouTube as their top video site.

(Source: AdWords)

48% of Internet users who consume video content on multiple platforms say that YouTube is their favorite one. Some like it for the interface, others for the ability to avoid ads using Adblock, and some enjoy YouTube due to the limitless array of video topics it offers.

Youtube Video Stats

You won’t believe the numbers: 3.25 billion videos are viewed on YouTube each month.

39. 500 hours of video are uploaded on YouTube in 60 seconds.

(Source: Smart Insights)

During a single minute, 500 hours of video are uploaded to YouTube. The same time frame also sees 3.8 million Google searches, 450,000 Tweets, and 150,000 emails sent.

40. 1B hours of videos are watched on YouTube daily.

(Source: YouTube)

According to official YouTube stats, users view 1 billion hours of videos on the platform, every single day. 3.25 billion videos are viewed each month.

41. An average viewing session lasts 40 minutes.

(Source: Omnicore)

Users usually spend 40 minutes per viewing session on YouTube. The network holds the top numbers in user engagement and average time spent on the website, gaining a 50% increase in average viewing time from last year.

42. 50M YouTube users are actively creating content.

(Source: Omnicore)

There are 50 million YouTubers who have decided to start creating content and put videos out regularly. Sadly, not many of them can get through a threshold of 1,000 subscribers and 4,000 hours of watch time needed to join the YouTube partnership program and start earning money.

43. As of March 2015, creators filming in YouTube Spaces have produced over 10K videos, which have generated more than 1B views and 70M hours of watch time.

(Source: YouTube)

YouTube has established offices around the globe which can accommodate for thousands of YouTubers. Everyone is welcome to come to the YouTube Spaces and work from there.

The implementation of YouTube Spaces has, so far, produced more than 10,000 videos with more than 70 million hours of watch time and over 1 billion total views, YouTube video statistics note.

44. The top 4 content categories watched by YouTube users are comedy, music, entertainment/pop culture and how to.

(Source: Think with Google)

YouTube viewers mostly watch the comedy, music, pop culture, and how to categories. The specific categories popular with each gender have already been discussed, but globally these 4 content categories are the most watched ones on YouTube.

45. YouTube top video is “Despacito” with over 5.6B views.

(Source: YouTube)

The song we’ve all grown to hate, Despacito, by Luis Fonsi and Daddy Yankee, is the most viewed video in the history of YouTube. The music video currently has 5,64 billion views, and the more humble estimates say that it made the copyright holder nearly 40 million dollars.

46. Searches of “how to” videos on YouTube are growing 70% year on year.

(Source: Think with Google)

YouTube view statistics tell us which categories of videos are on the rise:

How to videos seem to be the type of content that most YouTubers have decided to make, as users search for more and more of them. The number of this type of videos has been growing at a rapid, yet steady pace of 70% per year.

47. More than 100M hours of how-to content have been watched in North America in 2015.

(Source: Think with Google)

Canadians and Americans watched over 100 million hours of how to videos in 2015. If we take the info from the previous stat that the growth of how to video searches increases by 70% every year, we can conclude that North America viewed 310 million hours of how to videos in 2018. It’d be interesting to see the YouTube subscriber stats to determine how many people were actually involved in watching that much video!

48. 720p HD support was added in November 2008.

(Source: CNET)

The users of YouTube were only given the option to watch low definition videos on the platform for the first 3 years of its existence. This helped reduce the amount of server storage needed to accommodate the videos, as SD videos take far less space than HD ones.

However, in 2008, YouTube decided to implement the 720p HD option, or what we nowadays refer as HD ready.

49. It was announced in 2010 that 1080p videos, as well as the 4K format are coming to Youtube.

(Source: YouTube)

Just two years after implementing the 720p feature, YouTube announced that even higher definitions are coming to the platform. The announcement of full-HD, or 1080p videos, as well as the 4K variety, was met with joy and support from the users.

50. Support for 8K resolution was added in June 2015.

(Source: Mashable)

What made some of the channels more serious about their video creation stand out from the average crowd was the implementation of the 8K resolution that YouTube conducted in June of 2015.

Those willing to invest in better filming gear have been able to show their work in more pixels than ever, to the minority of users who have displays able to reproduce the resolution.

51. Support for HDR was added in November 2016.

(Source: YouTube)

A year after introducing the 8K resolution, YouTube decided to enable the content creators to upload High-dynamic-range imaging to the website. This resolution being added to the list really showed who is serious about their YouTube career. We could see YouTube creators using RED cameras, designed for filming movies, worth more than 100,000 dollars.

YouTube Advertising Statistics

Who needs TV commercials when you can advertise on YouTube for a fraction of the price?

52. 9% of small businesses are on YouTube.

(Source: Video Nitch)

It is estimated that 9% of small businesses from the US use YouTube for advertisement purposes. Whether it’s just running ads or having their own channels where they post videos regularly, over 2 million small businesses from the US have decided to invest in YouTube marketing.

53. The first video to hit 1M views was a Nike advertisement featuring Ronaldinho.

(Source: YouTube)

Published on 24 August 2015, Nike’s ad featuring the soccer superstar Ronaldinho was the first ever YouTube video to hit the 1 million view mark. Today, the video has just under 8.5 million views.

54. Approximately 20% of the people who start watching a video will leave after the first 10 seconds.

(Source: Blogkens)

YouTube analytics show that a fifth of YouTube users will quit a video just 10 seconds into watching it, while the other 80% usually decide to stay longer. Not many users manage to watch through an entire video, especially if it’s longer than 10 minutes.

55. 85% of digital video viewers are YouTube viewers.

(Source: eMarketer)

YouTube still hasn’t started to show signs of aging as some other social networks have. Facebook has been slowly losing its users, and the ones that stay on the platform are less active than ever before. YouTube is somehow managing to still stay at the top of the game, with 85% of online digital video consumption originating from this website.

56. YouTube was generating $8B revenue as of 2015

(Source: Business of Apps)

In 2015, YouTube started making serious bank, earning 8 billion dollars in revenue during the year. During the same year, the company made 2.24 billion from its US market alone, while this year this market has brought in close to 4 billion dollars.

57. YouTube earns up to $0.05 per view.

(Source: Business of Apps)

YouTube statistics note that, depending on the age of its users and their view rate, YouTube earns up to 0.05 dollars per video view.

Users aged between 18 and 24 have a view rate of 27%, and they bring in 0.042 dollars to YouTube per view.

Those between the ages of 25 and 34 have a slightly higher view rate or 27.1%. They also earn a bit more money for YouTube; 0.046 dollars per view.

YouTube viewers aged 35 to 44 are increasing the view rate number slightly, with an average of 27.3%. They make YouTube 0.046 dollars per view.

The age group consisting of those older than 45 and aged 54 or younger have a cost per view of 0.05 dollars, and a view rate of 28.8%.

YouTube users over the age of 55 have a view rate of 30%, and they provide YouTube with 0.049 dollars per view.

58. USA is YouTube’s largest market.

(Source: Alexa)

With 16.6% of YouTube visits coming from the US, this country is its largest market. The second largest market is in India, with 8.1% of views originating from this Asian country. The third spot on the list is taken by another Asian country; Japan, with the market participation of 4.7%. Russia is fourth with 4.3%, while China holds the fifth place, with 3.7% of YouTube views originating from there.

59. The top 10 ads of 2017 on YouTube generated 539M views.

(Source: YouTube)

The ads for Samsung India Service, Clash Royale, Dude Perfect’s Oreo Ad, Christian Dior perfume, Budweiser, Kia, Adidas, iPhone 7, Levi’s, and Mr. Clean have collectively gathered more than 539 millions views, 14 million hours of watch time, and 3.6 million likes on YouTube in 2017.

60. 70% of the time users spend on YouTube is spent watching videos recommended by the site’s AI algorithms.

(Source: CNET)

YouTube has algorithms employed that suggest new videos from channels that the users aren’t necessarily subscribed to, based on the users’ preferences and watch history.

YouTube trends imply that the users find the platform’s video suggestion algorithms effective, as 70% of the time an average user spends on YouTube is spent watching the videos in their recommended category.

61. YouTube paid out more than $2B to rights holders in 2016 who made claims through Content ID.

(Source: YouTube)

Using Google’s advanced algorithms, YouTube is able to scan the uploaded against a database of already uploaded videos in order to find any potential copyright infringements. Once an infringement is discovered, a Content ID claim is submitted, and the rights holder can decide whether the video should be taken down or not.

YouTube paid more than 2 billion dollars in damages during 2016 to those who made claims using this feature.

62. 51% of U.S. marketers run YouTube video ads.

(Source: eMarketer)

Just over half of marketers from the US have made the decision to incorporate YouTube into their advertisement plan and run ads on the platform.

63. YouTube accounts for 27.1% of digital ad spending share by US senior marketers.

(Source: eMarketer)

More than a fifth of all digital marketing spending by senior marketers from the US goes to YouTube, according to this year’s YouTube growth statistics. This stat shows just how valuable and effective experienced advertisers find running ads on this platform.

64. 95% of YouTube ads are audible.

(Source: Think with Google)

Those advertising on YouTube mostly choose to air ads that contain sound, and just 5% of advertisers choose to run ads that are strictly visual.

65. 93% of YouTube ads are viewable.

(Source: Think with Google)

When we think about ads we mostly imagine the full-featured varieties; including sound, video, and motion. However, some advertisers find that ads containing only some, or just one, of these elements are more effective. This is the reason why 7% of advertisers on YouTube decided to take the video feature out of their ads and market their products or services only using audio.

This type of advertising reaches a minority of users who prefer ads with no images, yet it is still considered effective, mostly due to the significantly lower production cost.

66. 62% of ad time on YouTube mobile receives the viewer’s attention.

(Source: Ipsos)

When it comes to advertising on traditional TV channels, YouTube statistics find that 47% of advertising time receives the attention of those watching. On YouTube mobile, that number climbs to 62%, showing the dominance of internet marketing once again.

67. 79% of US marketers are confident they can create YouTube videos that lead to purchases.

(Source: eMarketer)

Nearly 80% of those running ads on YouTube are confident in their ability to create engaging ad content that can lead to users buying their products or services.

68. 68% of YouTube users watched YouTube to help make a purchase decision.

(Source: Think with Google)

YouTube has become an invaluable tool in helping us make shopping decisions. The platform has enabled us to see first-hand experiences with products we’re considering to purchase and decide whether they’re the right fit for us. That’s one of the more staggering YouTube facts.

For this reason, 68% of YouTube users search the network to scrutinize the products and services they want to buy.

69. 81% of marketers are confident they can create engagement with YouTube videos.

(Source: eMarketer)

81% of businesses advertising on YouTube are positive they can create YouTube video ads that users will engage with. In the end, it doesn’t matter how many people enjoy the ad, but how many click on it and buy the goods advertised.

70. The number of advertisers running video ads on YouTube is up more than 40% year over year.

(Source: Forbes)

YouTube usage statistics among marketers show that the number of businesses who decide to use YouTube for marketing has been increasing by more than 40% yearly, ever since the company was founded.

71. The average spend per advertiser is up over 60% year on year for YouTube top 100 advertisers.

(Source: Medium)

Top 100 YouTube advertisers have been increasing their spending on the platform by 60% for the last few years, showing that even larger businesses find YouTube to be a valuable item in their marketing strategy. Everyone wants to be popular on YouTube!

72. On mobile alone, in an average week, YouTube reaches more adults 18+ during prime time than any cable network does.

(Source: Think with Google)

YouTube mobile is, during an average week, able to reach more people over the age of 18 than traditional TV is able to do during prime-time.

73. More than 70% of all YouTube videos are watched on mobile devices.

(Source: Business Insider)

YouTube stats are in favor of mobile devices over a desktop. Mobile accounts for over 70% of all views that the platform receives. YouTube is just another example of our preference for the convenience that smartphones offer over traditional desktop PCs.

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