Many other copycats have surfaced since Youtube started, but none have come even close to the engagement it receives. In fact, with 15 million content creators on the platform, YT’s user base watches a total of 694,000 hours of video content per minute.
From funny cat clips to influencer drama and the latest news, Youtube has it all. Let’s see how their daily numbers are faring this 2023.
Editor’s Choice
- There are 2.3 billion users logged in each month.
- Over 400 hours of videos are uploaded to YouTube every minute.
- YouTube has 2.6 billion active users worldwide.
- The Indian Music Network T-series has the most subscribers on YouTube, with 237 million users following their channel as of February 2023.
- More than 90% of online shoppers discovered new products via YouTube.
- The number of YouTube channels with over one million subscribers grew by 65%
- There are 30+ million daily active users on YouTube.
An Overview of How Much Time People Spend on YouTube
Youtube’s founders started the platform to make it easy for people to share their videos globally. One founder, Jawed Karim, uploaded the site’s first video, “Me at the Zoo,” in 2005.
The site was a sensation, and the rest is history. Its videos raked up over 25 million views in just a few months.
Now, the average consumer spends 29 minutes and 37 seconds daily on YouTube. For children and teenagers, this time climbs to up to 56 minutes.
With the amount and variety of content available on YouTube, it’s no wonder their numbers are only skyrocketing. Let’s check their latest stats!
YouTube Video Watching Statistics
Many are enjoying YouTube being hailed as the number one video-sharing platform online. Over 30 million active users watch millions of videos on this site daily.
Now, the average consumer spends 29 minutes and 37 seconds daily on YouTube. For children and teenagers, this time climbs to up to 56 minutes.
With 66% of people reporting that videos are their primary source of information, more and more platforms are trying to cash in and use the platform to make big bucks.
Check out the following stats. Who knows? You might just be the next YouTube star!
1. 5 billion videos are watched on YouTube in a day.
(Earth Web, Statista)
Youtube has a massive audience base that uses its platform for entertainment and info-sharing. Over 2.5 billion monthly active users use Youtube and watch two videos per day per user.
YouTube offers marketers, brands, and businesses a significant opportunity to show off their products and services. When you use this video-sharing platform, you will get effective organic traffic from your existing subscriber base and new YouTube users looking for what you offer.
Youtube’s chokehold among people is so strong that 73% of surveyed users report being willing to pay $5 a month to access the site. This means they are eager to get premium accounts with all the privileges, such as getting no commercial breaks and others.
2. 62% of internet users in the US access YouTube daily.
(Statista)
Watching YouTube videos has become part of the daily routine for many people across the United States. Data shows that 92% access YouTube weekly, while 98% only use the site monthly.
With videos as one of the most popular formats for online content and its overall shareability, it’s no wonder the US has one of the highest acceptance rates for YT.
3. 40.9% of watch time happens on mobile.
(Insider Intelligence)
YouTube is accessible on many devices, including desktops, mobile devices, and even smart TVs. All are excellent choices, but mobile devices account for 40.9% of viewing time. That’s probably because watching on the phone is convenient wherever you are.
YouTube has become more convenient since you can play videos offline using your mobile phone if they are downloadable. Hence, you can watch your favorite videos anytime and anywhere.
4. YouTube Shorts has 1.5 billion monthly users.
(Tech Crunch)
Short-form content is the way to go in 2023. In fact, video snippets are now some of the most popular content on the internet, driving 2.5 times more engagement than long-form videos.
While Tiktok is still the king of short form with over 2 billion downloads, YouTube Shorts is catching up. The short-form section of the video-sharing website hosts content much like YouTube’s primary service but focuses on vertical videos at a maximum length of 60 seconds.
Watch and create short videos on the YouTube app. #Shorts
— YouTube (@YouTube) August 10, 2021
Since its launch in September 2020, this feature has reached over 1.5 billion active users monthly.
YouTube Video Watching Statistics by Demographic
Youtube has one of the most diverse online communities, and there’s always a video for someone. With its simple layout and ever-changing algorithm, viewers and creators alike are hooked by the platform. As proof, it is the web’s third-largest search engine.
However, what kind of people are on Youtube? What do they watch, and where do they come from? Let’s see!
5. India has the most YouTubers worldwide, with 467 million users.
(Statista)
With its hype all over the globe, YouTube rose to fame not only in the US but even in other countries. Of its 2.6 billion active users worldwide, 467 million are from India.
The data shows how YouTube has become an effective avenue for people to share their videos online.
6. More than 50% of YouTube users are male.
(Statista, Digiday)
About 54.4 percent of YouTube subscribers were male as of January 2023. Comparatively, about 46% of well-known social video site users were women.
Even if YouTube attracts equal men and women, it is still largely male-dominated.
Alt tag: An infographic on YouTube’s male and female demographics.
Men visit the website for 44 percent longer each month, accounting for 90% of the viewers across 51 content categories.
7. 20.7% of YouTube’s total ad audience is users aged 25-34.
(Datareportal)
519.2 million (20.7%) of YouTube users are 25-34 years old. 16.7% or 419.7 million are from age 35-44, 15% of YouTube’s total ad audience or 377.0 million are from 18-24 years of age.
Meanwhile, users of older age brackets make up the following:
- 12% or 301.6 million users are aged 45-54
- 9.0% or 227.1 million are aged 65 and above.
While the least number of users in terms of age are those aged 55-64, which only comprise 8.8% of YouTube’s total ad audience or 221.3 million.
Figures may still differ due to the variation of interests of people of different age groups.
8. 35% of millennials prefer YouTube for video content.
(Comscore)
Millennials consume more digital video than the average person; an impactful finding from a study conducted by Comscore revealed their stated preference for digital video over traditional TV.
Among Millennials, traditional TV continues to outpace digital video in terms of time watched. But when Millennials were asked to name just one provider they liked for any video material, YouTube came out with 35% of the vote.
YouTube for Business Statistics
Youtube isn’t just for watching videos. Behind the latest makeup tutorial and the hottest K-pop video, YouTube is a lucrative business for creators and marketers.
Not only that, YouTube has become an avenue for video content creators to gain money, as well. On average, a million views on YouTube gets a creator roughly around $2000.
Without a doubt, YouTube can be a money-making machine if you know how to work your numbers. Here are some statistics you should know.
9. The platform generated $28.8 billion in revenue in 2021.
(Business of Apps)
In the last four years, YouTube has recorded a more than 30% revenue rise. This indicates that YouTube is growing as a business thanks to its content creators, premium users, and companies that use it for marketing. In 2021, it generated $28.8 billion, a 46% increase from data from 2020.
10. YouTube channel Mr. Beast generated the most revenue in 2021, at $54 Million.
(Forbes)
Many people across the globe consider video content creation as a professional career. Once qualified for monetization, you will generate an income depending on the number of views you will get.
According to Captiv8, SocialBlade, and Pollstar via Forbes, Mr. Beast acquired enormous revenue in 2021 with $54 million.
11. YouTubers can make between $0.01 to $0.03 per view.
(Mint Life)
YouTube pays content creators with at least 1000 subscribers through AdSense. One can get an income through the following:
- Ad revenue. Earn revenue through Watch Page ads and Shorts Feed ads.
- Channel memberships. Subscribers can make recurring monthly payments in exchange for the special perks you offer.
| ✅Pro-tip To be honest, no one likes watching videos with ads. If you want to get premium service without paying the fees, check out our guide on ads-less YouTube viewing. |
YouTube Channel-Subscribers Statistics
51 million YouTube channels that have over 10 million subscribers. Still, some are yet to get that far. The number of subscribers per channel affects the amount of pay they can get from AdSense, considering the total number of views.
Here is data showing more apparent how the number of subscribers of a channel affects the potential income a YouTuber may get.
12. 88% of YouTubers have less than 1,000 subscribers.
(Alan Spicer)
A significant majority of YouTubers have yet to reach 1,000 subscribers. According to the data, those with 1 to 1000 subscribers have potential monthly earnings of $0 to $50.
This means a YouTuber may start gaining money by uploading videos but may entice more subscribers so they can get more.
13. 2.5% of YouTubers have between 10,001 and 100,000 subscribers.
(Alan Spicer)
Only 2.5% of YouTubers have 10,001 and 100,000 subscribers, making it a competitive range. These creators can earn between $500 and $5,000 per month.
If you reach 100,000 subscribers, you will be part of the YouTube Creator Awards and receive a Silver Button.
14. Only less than 1% reach 100,001 to 1,000,000 subscribers.
(Alan Spicer)
If those who reach 100,000 subscribers receive a Silver Button, YouTubers with at least a million subscribers will get a Gold Button Award from YouTube.
Only 0.4% of YouTubers came from 100,001 to 1,000,000 subscribers with a projected earning of $500 to $5000 monthly.
15. 0.01% of YouTubers have over 10 million subscribers.
(Earth Web)
YouTubers with at least 10 million subscribers can earn a certain amount monthly with the Diamond Button. Recent statistics show over 600 YouTubers have at least 10 million platform subscribers.
Although that number might appear minor compared to YouTube’s 51 million total channels, it represents a tremendous achievement.
The projection is that those who received the Diamond Button will earn at least $500,000 monthly.
Final Words
Watching YouTube videos has become part of the lives of billions of people worldwide. With the internet’s increasing accessibility, they will likely maintain their upward trajectory in the years to come unless a worthwhile competitor comes along.
Money, fame, and influence are the main motivations for YouTube users. Opportunities on the platform are limitless, and you might just be the next one to get a plaque.
FAQs
How many YouTube users are there worldwide?
There are 2.6 billion active YouTube users worldwide, making YouTube the largest video-sharing site worldwide.
How many YouTube Channels are there today?
As of 2023, YouTube has over 51 million Channels.
How many videos are on YouTube?
There are around 800 million videos on YouTube.
Which is the longest video on YouTube?
223 hours. It was uploaded by user Selim Yavuz in 2021. The video is 223 hours long, equating to nearly 9.29 days. It comprises a slideshow of random images and music with no purpose other than to claim the title of YouTube’s longest video.
Who was the first YouTuber?
Jawed Karim. He is the co-founder of YouTube and the first person to upload a video on the platform. His video, Me at the Zoo, has gained more than 260 million 17 years after being uploaded in 2005.
Sources
Timeline Of The Article
-> V1 –
User Suggested Edits: 10-06-2023-> Benefited Readers –
194 and Counting
Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong background in marketing and a deep understanding of technology's role in digital marketing, he brings immense value to the TechJury team.