Updated · Aug 31, 2022
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Social media is a big deal. You’d be hard pressed to find an internet user who doesn’t use at least one of the more popular platforms, such as Facebook and Twitter. But:
The remarkable rise of Instagram has stolen the headlines in recent years. Do you know why?
I’ve collected the most significant facts and figures to help you make sense of the juggernaut that is Instagram in 2022.
Not convinced? Check out these:
Alright, now let’s explore these stats in greater detail, starting with:
These stats and facts have the wow factor. Let’s see why.
(Source: Instagram)
If you’ve been wondering how many people use Instagram, this one’s for you. Instagram launched on October 6, 2010, and 25,000 people signed up on the first day.
Despite these relatively humble beginnings, its rise proved inevitable. It expanded rapidly, reaching 100 million users in February 2013 and 200 million in March 2014. By June 2016, Instagram already had 500 million users, and it hit the astonishing 1 billion mark in June 2018. In December 2021, Instagram reached a new milestone of 2 billion monthly active users worldwide.
What’s more, as of January 2019, Instagram has the sixth largest number of active daily social media users - after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.
(Source: EarthWeb)
This is a staggering amount of data. And, as a result of Instagram’s constant growth, this number will be even higher by the end of the year.
(Source: Statista, Hootsuite)
This is one of the key Instagram statistics, which highlight the platform’s popularity with millennials. It also helps explain its hip image. In contrast, only 16% of internet users between the ages of 35 and 44 use Instagram.
(Source: Facebook)
This one should be especially crucial if you are interested in Instagram business statistics. What’s more, the actual number is likely to be even higher today, as more and more businesses are skilfully using Instagram posts and Stories to promote their brands.
For example:
(Source: Instagram)
Social media advertising has been booming in recent years - especially among certain Instagram demographics. Make no mistake, Instagram is at the heart of this trend. Stories in particular are a great way to give your customers a behind-the-scenes look at your company.
But there’s more:
In March 2019, the company introduced checkout on Instagram. Now you can buy that awesome new pair of jeans you saw on Insta without leaving the app. This major addition is likely to have a significant impact on Instagram stories stats as well.
(Source: Startup Bonsai)
Businesses do get their fair share of attention on Instagram. I don’t know about you, but I can honestly say I visited DC Brau Brewing Company’s account earlier today. And I wasn’t disappointed:
Turns out they’ve just dropped a new Quindectuple dry-hopped sour raspberry double IPA with lactose and glitter. How delightfully decadent.
But wait:
Don’t hit the beers just yet.
We’ve got plenty more:
The stats in this section will help you visualize the latest Instagram trends around the world. You’ll also find out a bit more about Instagram demographics.
(Source: EarthWeb)
Introduced in August 2016, Instagram Stories lets users post photos and videos that vanish after 24 hours. It proved extremely popular straight away, boasting 200 million Instagram active daily users in just 8 months. As you can see, this number is still on the rise.
(Source: Statista)
This should come as no surprise. The US is second with nearly 160 million, while Brazil comes third, with almost 120 million. Indonesia, Russia, and Turkey ranked fourth, fifth, and sixth, respectively. This shows that Instagram is truly a global phenomenon.
(Source: Statista)
This is one of the most significant Instagram usage statistics you’re likely to come across. It highlights how popular Instagram is with teenagers and young adults, especially in the US. But why?
It all comes down to image, really. Facebook has been around for quite a while, and younger people no longer see it as cool. In their minds, it’s the place for their parents to hang out.
Instagram, on the other hand, is hip and trendy. What’s more, it lets you play around with all those snazzy filters, right? It knows its audience and it caters to it shamelessly.
(Source: Statista)
There are a bit more men than women in the world. So this is among the fairly representative Instagram user statistics. Boys and girls are equally drawn to Instagram, finding plenty of people and brands to follow.
(Source: Statista)
In contrast, only 30% of men did. So, while the worldwide figures show equal appeal to both sexes, there are clearly some regional variations at play.
(Source: Semrush)
Brazil came second with 6.31%. India is responsible for 5.38% of Instagram traffic. Germany, on the other hand, turned out to be an underperformer here — it accounts for a mere 3.41% of all Insta traffic.
(Source: Sacnilk)
Reality television star Kylie Jenner is second in the Instagram follower stats category and the most followed woman on Instagram with 362 million followers. Instagram’s own brand account on the platform is the most-followed account with 536 million followers.
(Source: My Baggage)
The Eiffel Tower was the second most popular tourist attraction on Insta with 6.5 million hashtags. Times Square came third with 4.4 million.
(Source: Statista)
9gag is a Hong Kong-based social media website, which allows its users to upload and share fun or informative content. Following in second in the Instagram engagement statistics, the Shade Room (a mass media company, which “specializes” in celebrity gossip) recorded a total of 131.1 million user interactions.
(Source: Statista)
Sports teams have really taken to Instagram, as they’re trying to capitalize on their worldwide fanbase. Real Madrid, the most popular team on the platform, had 70.4 million followers in April 2019. For reference, the entire population of their home country, Spain, is 46.7 million.
Fashion brands came second, with 1.1 posts per day; followed closely by health and beauty brands, with 1; and influencers, with 0.9.
And, speaking of influencers:
(Source: eDigital Agency)
Retired soccer star David Beckham ranked second with over 73 million followers. The English actor Tom Holland, mostly known for his role as Peter Parker / Spider-Man came third with 67 million followers.
(Source: Statista)
Khaby Lame started gaining popularity on TikTok in 2020. Nowadays, he is the leading Italian influencer on Instagram.
The second most-followed Italian influencer is Chiara Ferragni with 27.4 million followers.
(Source: InVideo)
Up from 21.7 million in 2018 and 14.5 million in 2017, Insta shows a steady upward trajectory. Instagram growth statistics speak well of the potential of influencer marketing. You might even say they’re taking over the world!
What’s more:
Instagram is their preferred social media platform by a country mile.
Instagram continues to roll out frequent updates. In the run-up to Christmas 2018, the company introduced new ways for users to interact with one another.
Here’s the thing:
You can now use the questions sticker for music recommendations in Stories. Looking for a little #MondayMotivation song to set you up for the week ahead? Or maybe a #Friday banging tune to kickstart your weekend? Great news! You can now improve your engagement rate and increase your average number of Instagram followers, all while getting some nifty suggestions. What’s not to like?
But there’s more:
You can use question stickers in Live to get in touch with your favorite people. Fancy a quick makeup tip from that beauty blogger you really love? Well, simply go to her Story and respond to her questions sticker. You’ll see a Q&A tag pop up if she goes Live to answer. Once you’ve joined the Live video, you’ll be able to see the question she’s answering that very moment. Neat, isn’t it?
Now that you’ve sorted out your beauty routine, let’s have a look at a few….
Instagram can be loads of fun. And here I’ll show you how Instagram stats can be fun as well. Check these out:
(Source: Guinness World Records)
What a cracking stat! Earlier in 2019, the @world_record_egg account began a campaign to beat Kylie Jenner’s world record for the most liked post on Instagram. Naturally, Instagrammers couldn’t resist, and the rest is history. But that’s not all.
The plot thickens:
The egg has apparently gone AWOL, having last been spotted in Los Angeles. You, too, can shape history by helping the EGG GANG find it, if you’re so inclined. What a time to be alive!
(Source: Instagram)
This is yet another leading Disney attraction and of course, it uses Instagram to reach its audience. Families with young children in particular enjoy these vacation destinations more than anyone. And, as long as the kids are happy, their parents are happy, too.
(Source: Instagram)
There’s a lot of love on Insta. It has a feel-good factor, which other networks often lack. No flaming wars or fake news scandals over here. How many Instagram users are spreading the love? The vast majority, I’d say.
(Source: Brandwatch)
Everyone loves pizza, even if most people disagree about toppings, often vehemently. But let’s not go there. I’ll let you keep your pineapple if you let me have my anchovies. Deal?
Alright, then:
Sushi and chicken are next on the list. According to Instagram statistics in the UK, however, the most Instagrammed food in Britain is curry - especially on a Saturday night.
And, on that tasty note:
Instagram continues to grow by leaps and bounds. It still has a lot of unrealized potential, as more and more users continue to join the trendiest social media platform of the day.
Chances are you’re on there, too - posting photos of your lunch and keeping an eye on your favorite celebrities. We all do it. It’s all good.
However, you’ve decided to use your Instagram account, I hope you found these Instagram statistics useful.
Bobby Chernev
Bobby Chernev, editor at TechJury.net. A historian and political scientist by training, he is passionate about quality research and writing in different fields. He's also a general sports fan, a devotee of cask ale, and an avid reader of fiction and non-fiction.
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