Question 1

What is mobile app advertising?

Accepted Answer

It refers to any form of advertising displayed on mobile apps. It can be a video, banner, or pop-up promoting a product or service. When you click on mobile app ads, you get redirected to the marketer’s dedicated page or app.

Question 2

Why is mobile advertising important?

Accepted Answer

According to advertising stats, the US alone has an annual digital advertising expenditure of over $33 billion. This, along with the fact that there are billions of mobile phone users worldwide, explains why advertising is important in this medium. Traditional ad platforms such as television and radio have a limited reach compared to mobile digital advertising. In addition, prospective consumers also spend more internet time on their smartphones than they do on computers.

Question 3

What is mobile marketing and advertising?

Accepted Answer

Mobile marketing is the general term, and mobile advertising is its subset. The former uses more complex methods, such as location services. This is the key to designing ads that are based on geolocation, consumer habits, and user preferences.Now, what is mobile advertising? It’s the actual process of running ads on mobile devices. Marketers use ad networks to purchase ad spaces from publishers. Here, various business models are used to determine how ads are paid. Some examples are Pay-per-Click (PPC), Cost per Action (CPA), Cost per Impression (CPI), and more.