33+ Amazing TikTok Statistics You Should Know in 2024

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Deyan Georgiev
Written by
Deyan Georgiev

Updated · Jan 02, 2024

Deyan Georgiev
Website Manager | Joined October 2021 | LinkedIn
Deyan Georgiev

Deyan is an avid enthusiast and self-proclaimed fan of the Windows operating system. His passion for... | See full bio

Florence Desiata
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Florence Desiata
Joined June 2023 | LinkedIn
Florence Desiata

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Have you noticed that there’s an increase of people doing weird dance moves in public? Usually with someone filming them?

Have you ever wondered what - pardon my French - the hell?

Wonder no more. That’s TikTok.

Douyin and Musical.ly merged in 2018 to give birth to one of the most sought after apps. TikTok statistics, just as Shakira’s hips, don’t lie. 

Mostly populated by teenagers, the TikTok app is now used across all age brackets. Its primary function is to enable users to create short lip-syncing videos and complete viral challenges.

Below are some fascinating TikTok stats to help you understand how important this app is becoming.

Mind-Blowing TikTok Statistics

  • TikTok has 689 million monthly active users.
  • TikTok was installed 2.6 billion times.
  • TikTok users span across 155 countries worldwide.
  • More than 1 billion videos get viewed each day on TikTok.
  • In 2020, TikTok was the app with the most downloads globally.
  • Over 50% of US TikTok users are aged 18 to 34.
  • 90% of TikTok users visit the app more than once each day.

The TikTok facts mentioned above are staggering! 

Еspecially considering that TikTok only came into existence in mid-2018.

But let’s dive deeper:

TikTok General Statistics and Facts

TikTok usage is on the rise and is showing no signs of slowing down!

It has introduced advertorials into its app. This update is expected to bring about an influx of brands and new users globally. 

However, it is important to note that TikTok already had a consistent growth rate since its launch - even without advertorials.

In 2017, the Chinese company ByteDance, owners of the popular short video sharing app "Douyin," purchased another video-sharing app - Musical.ly. The merge gave birth to the TikTok app. 

It used the same software as Douyin. The goal was to accommodate the foreign market, especially the United States. The Douyin app is still very much functional, though, but can only be found in China.

Around August 2018, with all Musical.ly users and their accounts moved to the TikTok platform. This served as the benchmark of success for the TikTok brand.

1. Over 50% of US TikTok users are aged 18 to 34.

(Source: Business of Apps)

Most TikTok users are below age 18. Those aged 18 to 34 years using the TikTok app in the US make up for more than half of its users. 

However, if we factor in teenagers under 18, the number of 16-24-year-olds will make up 60% of users.

2. 10 to 19-year-olds are the largest group of TikTok users in the US.

(Source: Business of Apps)

According to TikTok age demographics, most users are between 10 to 19 years old (32.5%). This group is followed by adults aged 20 to 29 years, who make up 29% of the user base. The third-place goes to 30 to 39-year-olds, at 16.4%.

3. TikTok has close to 700 million monthly active users around the globe.

(Source: Data Reportal)

TikTok’s user base has been growing quite rapidly. In 2019, it had 500 million people that actively used their accounts. According to TikTok statistics, that number has increased to 689 million in 2021.

4. TikTok is available worldwide across 155 countries and in 75 languages.

(Source: Oberlo)

One of the key strategies that contributed to the app’s popularity is providing localized content for its users and making it go viral

TikTok has a large number of celebrities signed up as ambassadors in their region. They already have a large following and can bring their fans to the TikTok platform, further spiking the popularity of the app.

5. Douyin, TikTok’s Chinese version, has 600 million daily active users.

(Source: Statista)

TikTok China has achieved a good following. From only 250 million users in January 2019, it grew to 600 million daily active users in August 2020. Looking at these numbers, we can expect it to continue growing.

6. ByteDance is valued at $250 billion.

(Source: Bloomberg)

In March 2021, experts valued the startup at a whopping $250 billion. That means that it’s worth more than multinationals like Coca-Cola or Exxon Mobil.

During the previous assessment, experts estimated its value to be $140 billion. The latest findings have given investors confidence, and Zhan Yiming, the person who made TikTok, is considering an initial public offering.

7. TikTok had 200 million users in India in 2020 before it got banned.

(Source: Influencer Marketing Hub)

As you may know, India’s Ministry of Technology Information Technology banned 59 apps in 2020. TikTok was amongst them. When the app was removed from the country’s Google Play and App Store, it had 200+ million users and had sold out advertising space to companies in the region. 

Before TikTok was banned, it accounted for nearly 90% of video app sharing time. It’s unclear if the company will appeal for reinstatement.

8. TikTok is the seventh most-used social media app.

(Source: Hootsuite)

With 689 million active users, TikTok is the seventh most-used social media app in 2021. Facebook took first place, with over 2.7 billion users. Other apps that TikTok beat include YouTube (2.3 billion users), WhatsApp (2 billion users), and Instagram (1.2 billion users).

TikTok Video Statistics

The original idea of the TikTok app was to create viral and rewatchable videos that are short and entertaining. 

Without even having an account, you can still access millions of TikTok videos by merely opening the website. 

9. TikTok had over 1 million daily video views in 2018 after its launch.

(Source: BBC)

Due to its fast-paced design and easy-to-navigate user interface, visitors can quickly be engulfed in a rabbit hole of entertaining 50-60 seconds videos. What’s more, these videos are carefully curated algorithmically to the interest of each user.

10. The #raindrop challenge has 1.1 billion views as of 2021. 

(Source: TikTok)

According to TikTok statistics, the hashtag has 100 million more views than it did in 2020. The challenge went viral in 2018, and since then, it has garnered a lot of interest.

In the challenge, TikTokkers act as if they stop the rain from falling, then move their hands to move the drops. TikTok challenges are excellent for a brand as they engage users, and their content can quickly go viral.

(Source: Newsweek)

Bella Porch used Millie B’s “M to the B” song in one of her videos, attracting 547.1 million views and close to 45 million likes. The track has been around since 2016 but only went viral in 2020 after Porch’s TikTok.

The video with the second-highest number of views was from Nathan Apacoda, where he filmed himself drinking Ocean Spray cranberry juice while skateboarding. The video got 76 million views. Kaitlyn Reilley’s “The coworker you hate in a Zoom meeting ” took the third position with 7.1 million views.

12. In 2021, the #Tumbleweed challenge has 38.7 million views.

(Source: TikTok)

#Tumbleweed is Jimmy Fallon’s initiative and encourages users to roll on the floor like a Tumbleweed. TikTok user statistics show that over 8,000 videos were created for the challenge during the first week of its launch.

As of 2021, it has almost 39 million views, and users across different age groups have submitted thousands of videos participating in it.

13. TikTok has more than 3 million more #Inmyfeelings videos when compared to Instagram.

(Source: NeoReach)

Although the #Inmyfeelings challenge originated from Instagram and had about 1.7 million videos, it became a hit amongst TikTok users. Taking up video challenges already accustomed to its users. Users who participated in the challenge basically had to make a video of them dancing, grooving or lip-syncing to the popular In My Feelings song by Canadian rapper, Drake. 

The #Inmyfeelings challenge racked up nearly 5 million videos before it eventually died out.

(Source: BuzzFeed)

The song appeared in 54.4 million posts in 2020. The second most popular was the Bagaikan Langit Remix with 34.7 million posts, followed by “Relationship” by Young Thug and Future with 32.8 million posts.

TikTok User Statistics

TikTok already has up to 689 million monthly active users and about 2.6 billion downloads globally. Hence, it’s vital to understand how these TikTokers are interacting with the app. 

It will surprise you to find out that 47.4% of TikTok users in the US are below 30. Read on to find out more about TikTok user statistics!

15. Only 22% of American millennials and the GenZ population use TikTok.

(Source: DataProt)

According to DataProt, the majority of TikTok users are teenagers within the age bracket of 13-16 years old. Only one in five millennials use the TikTok app. 

16. 47.4% of TikTok users are younger than 30.

(Source: Statista)

Almost half of all TikTok users are below 30. 21.7% of users are between 30 and 39, and 20.3% falls in the 40-49 category. But even older users don’t fall behind; 11% of TikTok users are over 50.

17. TikTok users in the US make use of the app at least eight times a day.

(Source: Business of Apps)

US TikTok users open their apps frequently, with each session lasting below 5 minutes (4.9 minutes). When compared to average time spent on Facebook (4.7min), Snapchat (1.6 minutes), and Instagram (3.1 min) per session, you will find that users spend more time on TikTok than on other social networks.

18. 51% of TikTok users are male.

(Source: Data Reportal)

According to TikTok stats, 5 out of 10 users on the app are male. Even though there are slightly fewer ladies on the app, they still create most videos. 

19. TikTok users around the globe spend an average of 52 minutes on the app each day.

(Source: Business of Apps)

Given that the TikTok app is designed to provide users with an endless stream of videos, you will often find users binging for hours. Algorithm-backed video content ensures that new videos are consistently offered to users based on their interests. As such, they get easily carried away, thus making the platform addictive.

20. Nine out of 10 TikTok users open the app multiple times a day.

(Source: Omnicore)

TikTok stats from 2020 reveal that users tend to revisit the app quite often on a daily basis, due to its addictive nature.  This stat isn't that surprising, considering that the average smartphone owner unlocks their phone 150 times a day.

21. 49% of US teenagers have used the TikTok app at least once.

(Source: Business of Apps)

Like we mentioned before, the TikTok design appeals more to Generation Z. Most of its market is also focused on teenagers. 

Statistics About TikTok Financials

To be considered one of the most successful startups in recent times is not an easy feat. The following financial report will expose amazing financial milestones already achieved by TikTok.

22. TikTok generated $142 million in December 2020.

(Source: Business of Apps)

December 2020 was TikTok’s best month so far. The revenue on iOS and Google Play was $142 million from in-app purchases and ad sales. And it doesn’t show any signs of slowing down, as every month the income is rising. Here’s a breakdown of its growth:

  • April 2020 - $78 million
  • July 2020 - $102.5 million
  • October 2020 - $115 million
  • December 2020 - $142 million

23. TikTok makes $110 million per month from user spending.

(Source: Influencer Marketing Hub)

As TikTok becomes more popular around the world, so does its user spending. The app allows people to purchase coins worth up to $100, which they use to reward their favorite creators. In 2021, user spending accounted for $110 million per month, according to TikTok usage stats.

24. Americans have one of the highest spending ($23.1 million) on TikTok coins since its launch in 2018.

(Source: Apptopia)

According to TikTok statistics released in late 2019, 24% of its in-app purchases since 2018 have come from the American market. This amounts to $23.1 million. 

Although the Chinese and Indian markets might be TikTok's largest market in terms of users and downloads, the United States TikTok users spend more on promotions and in-app purchases.

25. TikTok is the highest-grossing app in the world.

(Source: Apptopia)

TikTok is the biggest app earner, bringing in $540 million in 2020. The second highest is Tinder with $513 million, and YouTube takes third place with $478 million.  

26. China generated the most TikTok revenue at $122.1 million.

(Source: Business of Apps)

In December 2020, China brought in a revenue of over $120 million (86%). The United States was a distant second with $9.9 million (7%), while Turkey placed third with $2.2 million (2%).

TikTok Influencer Statistics

TikTok influencers play a crucial role in the growth of the app around the world. A crucial part of the marketing strategy is to have celebrities from strategic places across the globe and have them promote the app. 

When Jimmy Fallon was signed up, he created a new challenge and encouraged his TikTok followers to participate. That singular act attracted thousands of new users to TikTok, as well as boosting the number of video views.

However, these celebrities signed under TikTok are not the only influencers. Many other not so ordinary folks have become quite famous in the world of TikTok.

27. Creator Charli D'Amelio had the most TikTok followers in 2020.

(Source: Statista)

The social media superstar and dancer had the highest TikTok followers at 111.7 million. The second-ranking went to Addison Ray, who managed to garner close to 79 million fans. Bella Poarch came in third with almost 60 million followers.

28. Will Smith had the highest number of followers in 2019, 11.9 million.

(Source: DataProt)

According to TikTok stats Will Smith was the biggest celebrity on the TikTok network in 2019, amassing a total of 11.9 million followers over the year. 

American singer, Miley Cyrus (2.3 million) and veteran American actor Dwayne "The Rock" Johnson comе second and third respectively.

TikTok Download Statistics

With its ever-increasing user base, more and more people are downloading the TikTok app from across various markets.

29. Android device users make up for more than 90% of TikTok downloads.

(Source: Influencer Marketing Hub)

Due to its popularity amongst Asian nations, TikTok gets more downloads on Android than on iOS. This is mainly due to the dominance of Android smartphones in the market, India especially.

30. India had the fastest-growing TikTok market in 2019, with a total of 466.8 million downloads since launch.

(Source: Sensor Tower)

According to 2019 TikTok statistics, India has 466.8 million downloads, which amounts to 31% of all installations. China has 173.2 million downloads, which amounts to 11.5% of all downloads. The United States has the third-largest TikTok market, with 123.8 million downloads accounting for 8.2%.

31. TikTok has been downloaded 2.6 billion times.

(Source: Influencer Hub Marketing)

The social media company reached a billion downloads in 2019. In April 2020, it got to new heights with two billion downloads. By December in the same year, it reached 2.6 billion. It won’t be a surprise if we see over three billion downloads by the end of 2021.

32. As of November 2019, TikTok had amassed 277.6 million downloads in India in 2019 alone.

(Source: Sensor Tower)

Just like we mentioned earlier, India is the fastest-growing market for TikTok. Despite a temporary ban that was placed in 2019 by the Indian government, the app was still able to gather a high-reaching number of downloads in the country in 2019.

TikTok Fun Facts

Here are some fun facts about TikTok to help you understand its market: 

33. TikTok has about 2 million more women than men in the US.

(Source: Influencer Marketing Hub)

In the US, TikTok female users amount to 8.2 million. Males are around 6.1 million. This indicates that in America, TikTok is a female's favorite. 

34. 90.5% of Indian TikTok users are male.

(Source: Influencer Marketing Hub)

In India, the typical TikTok user is a male. Not only that, but India is the country with the highest percentage of male TikTok users.

35. TikTok was the most downloaded app in 2020.

(Source: Apptopia)

The TikTok app had more downloads than any other app in 2020. It beat platforms like WhatsApp and Facebook, which took second and third place.

In the United States, it didn’t disappoint either; TikTok grabbed the number one position. It came ahead of Zoom, which placed second, and Instagram, which emerged as the number three most downloaded app in the US.

36. TikTok daily engagement rate in the US is 29%.

(Source: Business of Apps)

Despite being the third-largest market for the app, TikTok statistics show that the level of daily engagement for US users is surprisingly low.

Wrap Up

TikTok is here to stay. 

It’s becoming more and more popular among teenagers globally. Not only that, but it is a great source of entertainment for people of all ages for those stay-at-home days.


Are you tempted to make an account yet?


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