Updated · Oct 03, 2023
Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong bac... | See full bio
Updated · Jul 14, 2023
If I was asked to describe myself using just a few words, I’d go with digital marketing expert, ex... | See full bio
Facebook launched their live video feature in 2016. Since then, it has made a huge impact on users around the world. Facebook Live enables us to stream our everyday lives, exciting events, or follow our favorite users’ stories as they take place.
Techjury has prepared some Facebook Live stats to show you how it works and why it is important to users and marketers.
We’ve laid the groundwork, now let’s get to some more detailed Facebook statistics, starting with the latest data.
Facebook is the most popular platform for business video according to Facebook live stats in 2022. Despite the fact that live video only makes a small percentage of total videos at the minute, this is expected to grow. Here’s more:
(Source: QUARTZ, EarthWeb)
This is a claim made by Nicola Mendelsohn who manages Facebook operations in Europe, the Middle East, and Africa. While Mark Zuckerberg, Facebook’s CEO, confirms that video will play an ever-important role for Facebook, Mendelsohn thinks it could be consumed by it, replacing text altogether. However, these predictions weren’t accurate. Even though there are more than 8 billion video views daily on Facebook, the videos didn’t replace the text posts.
Most people don’t like having to read posts on social media, opting for watching a live video instead. This is clearly visible in Facebook live statistics in 2022. This is good for brands selling items or services, because…
Okay, this stat may make you think that blogs are dead. However, blogging statistics prove otherwise. We thought if we were going to compare social posts with live video, then it’s only fair to compare with blogging as well. 80% of us would prefer to watch a live video than have to read through a blog. This could be because watching a video is easier, or that people are so used to all the ‘on demand’ and instant services out there.
Facebook is the top marketer’s choice when it comes to posting video content. Facebook is more popular than Instagram (58%) and YouTube (70%).
The study, according to Cisco, indicates that traffic to live internet video is expected to rise 15 times between 2017 and 2022. This means it will account for 17% of the total internet video traffic share. This isn't really a surprise considering these Facebook Live stats and the growth of Instagram Stories.
(Source: Social Insider)
In contrast, pre-recorded videos make up 87.2% of all published videos, which is what Facebook live video stats tell us. The reason for this is believed to be that editing a video is much safer than pushing out one which is live and cannot be edited. Nevertheless...
(Source: News Whip)
Although live video tends to attract the least engagements or shares amongst these categories, it is the clear winner in terms of the number of comments it attracts. Native video won second place, although this with less than half the comments - 10,652.
(Source: Social Insider)
Doing this alone can improve your engagement rate from 0.19% to 0.86%, as dictated by recent Facebook live engagement stats. It’s also been shown that live videos are able to retain people over a longer period.
This has led to Facebook making new efforts to make live videos as accessible as possible. Despite Facebook live stats not revealing the exact increase in views of live video, the number has been described as ‘significant’.
(Source: Blogging Wizard)
According to Facebook live stats, this number decreased by 6% compared to the previous year’s statistics. Facebook isn’t the only platform that saw a decrease in usage among video marketers. 58% of video marketers plan to use Instagram (down by 7%), 63% plan to use LinkedIn (down by 3%), and 31% will use Twitter (down by 7%). The only platform that saw an increase in usage by video marketers is TikTok.
On average, a Facebook Live video attracts six times more engagement than a regular video. That’s because people get the chance to ask questions and leave comments, hence raising the level of interaction.
Starting our dive with some impressive numbers about Facebook Live.
Facebook user statistics show that nearly 95% of marketers that use social media are going for paid ads. The second most popular site with advertisers is Instagram, with 73%. Snapchat is the least favorite with 1%.
The number doubled in just seven months. For comparison, in November 2015, Facebook reached 8 billion video views daily. To put this in perspective, those stats amount to 760 years of view time every day.
Back in January 2016, a total of 500 million users were watching Facebook videos every day. A little more than half of Facebook pages have produced all videos. According to Facebook Live stats for 2018, 47% of all pages were yet to upload any video content. Another 33% had just one video in total.
Only 4% uploaded more than 30 videos in 2018. To sum up, there is still a big piece of the pie for the taking.
The total number of Facebook users back then was 1.74 billion. That is roughly three and a half minutes per user. No matter how you slice it these Facebook metrics are pretty crazy.
The share of videos, featured on Facebook Live, is growing larger. Users now upload 1 in every 5 videos as a Facebook Live first. This trend is only expected to continue.
In just two years, Facebook Live generated an immense amount of video traffic. The average daily stats doubled year-over-year again in 2018. Facebook claims almost 2 billion users have watched at least one live broadcast. In addition, verified pages increased their video broadcasts by 50% in 2017.
Nonetheless, Facebook Live’s success comes with a price. There have been at least 50 Facebook live videos showing violence on the platform so far. Facebook failed to bring down at least some of them, leaving them available for viewing even hours after their broadcast.
Facebook is now hiring new human moderators to ensure each live video is safe to watch. It also continues to enhance its AI-driven tools with the same goal in mind.
Facebook has continued to generate a massive amount of traffic over the years. 2018 saw a 50% increase in the number of people tuning in to watch. In 2021, that figure is almost seven times what it was back then.
Sincerely speaking, Facebook has come a long way since its days of allowing violent videos to stream for hours before removal. Now, the company has updated its community standards to ensure that its users shouldn’t post disturbing images.
That number has more than doubled since 2019, according to Facebook usage Statistics. The most popular tool is Pages because it allows companies to share contact details. It also lets them post product descriptions or general information to keep their clients engaged.
According to Facebook Live stats, sessions went up by 50% during 2020’s spring. That shows that despite the social distance measures in most countries, people still found ways to connect.
Some activities that pushed the number up were online classes, fitness sessions, connecting with celebrities, or communicating with friends and family.
Let’s take a look at how all these viewing hours translate into monetary terms.
At the dawn of Facebook Live, the social media giant paid $50 million through 140 different contracts.
Facebook statistics show CNN, New York Times, Mashable, Vox, and BuzzFeed were among the most popular in the list. BuzzFeed and NY Times both received $3 million to promote live video content, while CNN got $2.5 million for the job.
(Source: Tube Filter)
24 YouTube video creators, Vine popular users, and a bunch of other influencers worked with Facebook on expanding Live’s reach. They streamed regularly for five and a half months, making the feature more popular than ever. More and more users were discovering how to watch Facebook Live and why it was so interesting.
The highest-paid influencer was Ray William Johnson - $224,000. Second was Brent Rivera with $213,333, and third came Logan Paul - $210,667. Still, you won't believe how much companies pay for influencer marketing.
Not only do videos help consumers understand products better, but they also attract potential buyers. The number of leads for businesses using this mode of advertising has gone up by 1%, compared to 2020.
(Source: Insider Intelligence)
According to Insider Intelligence, with a 15.5% increase from the previous year, US advertisers will spend $58.11 billion on Facebook ads in 2022. Spending growth is expected to slow down in 2023 by 12.2% due to Apple’s privacy changes.
Nearly 30% of marketers want to use Facebook Live in their video marketing approaches. That’s about 2% less adoption compared to 2021.
In the very beginning of the live video service, the majority of live videos were coming from outside the US. Facebook Live stats show the German automotive company had streamed 38 live videos back then.
As there is a growing appetite for video content, 55% of brands stated that they plan to increase their video budget by 5% or more.
The biggest debate in video content presentation deserves a thorough inspection.
To put this into perspective, traditionally-recorded videos only got 2.6 minutes of daily viewing time. In addition, the engagement rate of live video stood at 4.3%, while non-live content was at 2.2%.
Things like streaming for specific audiences and quick reactions got Facebook Live a strong start back in 2016. Facebook Live analytics show live videos on the platform got commented 1000% more often than regular ones.
In 2022, Biteable decided to do an experiment on whether Facebook live broadcasts will outperform regular videos.
It posted five videos on its Facebook page and hosted five live broadcasts. It tracked three-second video views, reach, and total engagements.
Its Facebook Live videos performed better in every respect. They had 1,079 three-second views, 2,586 people reach, and an average of 94 engagements.
Meanwhile, regular Facebook videos averaged 1,346 reaches and six engagements. They reached a total of only 1,414 engagements for all the videos combined.
Streaming’s sole idea is to follow the action in real time. This is why Facebook Live streams generate more engagement than videos that are no longer live.
Facebook Live’s promotion rate rose to 78%. It beat non-live videos, where that figure stood at 72%. 40% of regular video views came from sharing the original post.
On another note, only 4% of live broadcasts were posted in closed groups. However, this amount is 20% of all groups’ time on the platform.
Facebook Live earned the first spot in the live video race views, growing by 239% from March to May 2020. Twitter was the winner in the most hours watched category with a 267% increase within the same period. YouTube came in third for most views with a 14% increase, and most hours watched with a 111% increase from March to May 2020.
In its relatively short lifespan until now, Facebook Live has already managed to acquire a few neat upgrades.
Before live video scheduling, Facebook Live probably seemed a bit chaotic. With the additions of calendars, broadcast sharing, and the pre-stream lobby, things finally started to make sense. Users could follow upcoming streams and get notifications some time before they start.
In similarity with Snapchat’s live masks, Facebook Live enabled users to use special effects during broadcasts. They hoped to raise Facebook live video interest and it seems like it worked.
(Source: Facebook Newsroom)
The purpose of real-time broadcasting is maximum interactivity. Or at least Facebook perceives it that way.
In 2017, they enabled Facebook Live with an invite option. Any user could ask a friend to broadcast with them. This was definitely an important step for development as it added another way to boost viewership.
As usual, time to chill with some unorthodox Facebook Live video stats.
(Source: Digiday UK)
Users can prefer to view in silence for a variety of reasons. Be it not to disturb the ones around them or to concentrate on the visual aspect of it, a whopping percentage of users choose to only watch a video.
The video was posted on May 19th, 2016, by user Candace Payne. So far, in 2022, it has had 1.81 million views. I won’t spoil it if you haven’t watched it yet.
The first-ever live Facebook video was hosted by Mark Zuckerberg himself as he introduced the feature to the audience. He showed viewers around the Facebook headquarters, spoke of future Facebook plans and, all in all, he didn’t look like a robot.
Facebook Live is bathing in the attention of the public. It continues to enjoy impressive growth, regular innovations, and improved video quality. The streaming platform enables countless possibilities for both users and marketers — be it for entertainment or business, live videos are the new king of engagement.
For fun, for profit, or for social influence — this feature carries immense potential. Well, I hope you can use these Facebook Live stats to enhance your online presence. Stream you later!
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Updated · Oct 03, 2023
Updated · Oct 02, 2023