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Pandora Radio is part of the SiriusXM corporation – the largest ad-sponsored streaming service in the US. The brand targets a broad array of consumers. It offers personalized music and podcast listening experiences via its Genome Project and Music Genome Project technology.
In this article, we take a look at some fascinating Pandora Radio statistics. You’ll learn more about the company’s revenues, its demographics, and some factors that explain its popularity.
Here’s a rundown of our most interesting Pandora Radio stats:
(Expanded Ramblings)
Pandora Radio is tremendously popular, particularly in the US. Globally, more than a quarter-billion people have registered accounts with it.
Now let’s check out some fascinating facts about Pandora Radio users:
(Statista)
The platform reached peak popularity in Q4 2014 when the number of Pandora Radio users topped 81.5 million. However, its listenership declined significantly and consistently between 2016 and 2022, with only 48.8 million active monthly listeners at the latest count.
Year | Number of Monthly Active Users, in millions |
December 2013 | 76.2 |
December 2014 | 81.5 |
December 2015 | 81.1 |
December 2016 | 81 |
December 2017 | 74.7 |
December 2018 | 69.4 |
December 2019 | 63.1 |
December 2020 | 58.88 |
December 2021 | 52.28 |
September 2022 | 48.77 |
(SiriusXM)
Despite Pandora boasting more than 250 million accounts, only around 6.3 million people pay for the platform’s services. According to projections, that figure is unlikely to increase significantly in the following years, topping out at around 8 million by the middle of the present decade.
Let's take a look at how the number of Pandora subscribers changed from 2014 to 2022:
Year | Number of Pandora Self-pay Subscribers |
2014 | 3.3 |
2015 | 3.8 |
2016 | 3.9 |
2017 | 4.8 |
2018 | 5.6 |
2019 | 6.2 |
2020 | 6.3 |
2021 | 6.3 |
2022 | 6.3 |
(Whistleout)
You will use 15 MB per hour with low-quality sound settings (32Kbps) and nearly 85 MB per hour with high-quality settings (192Kbps).
Sound Quality Settings (Bitrate) | Data Usage Per Minute | Data Usage Per Hour |
Low (32Kbps) | 240KB | 14.4MB |
Standard (64Kbps) | 480KB | 22.8MB |
High (128Kbps) | 1.2MB | 58MB |
High (192Kbps) - For Premium Users | 1.44MB | 86.4MB |
(Business of Apps)
Total streaming hours on the platform have risen from 0.9 billion in 2008 to more than 20 billion in 2017. However, as the number of active listeners drops, the total listening hours are also plateauing or even falling.
Now let’s take a look at some Pandora Radio stats related to revenue:
(SiriusXM)
That's a 3% increase in one year. In the first nine months of 2022, Pandora's received $1.146 billion in advertising revenue and 393 million in subscriber revenue.
(SiriusXM)
Pandora’s revenue in 2021 marked an increase from $1.698 billion in 2020. Compared to all years, this was Pandora's peak income.
See below how Pandora annual revenue has changed from 2016 to 2022:
Year | Pandora Revenue, in $US millions | Pandora Advertising Revenue, in $US millions | Pandora Subscriber revenue, in $US millions |
2016 | 1,298 | 1,072 | 226 |
2017 | 1,391 | 1,075 | 316 |
2018 | 1,570 | 1,092 | 478 |
2019 | 1,727 | 1,200 | 527 |
2020 | 1,698 | 1,183 | 515 |
2021 | 2,072 | 1,542 | 530 |
Q1, Q2 and Q3 of 2022 | 1,539 | 1,146 | 393 |
(Statista)
In 2016, the advertising revenue of Pandora exceeded $1 billion for the first time. The majority of Pandora's revenue comes from advertising.
Here are some Pandora Radio figures that provide further insight into the company’s market share:
(Statista)
The United Kingdom provides the next biggest Pandora audience, accounting for 14% of the brand’s revenues, followed by Italy at 10%, and China, Australia, France, and Germany all at 5%. Denmark was responsible for just 0.16% of Pandora’s global revenues.
(Verge)
Pandora doesn’t feature in the top eight music streaming services globally, as measured by subscriber count. Leading the charge is Spotify with 31% of the pie, followed by Apple Music at 15%. Amazon Music and Tencent Music both come in at 13%, while YouTube Music holds 8%, and NetEase – 6%.
Finally, let’s take a look at the following Pandora Radio target market facts:
(Statista)
Pandora Radio’s demographics reveal that the platform is the most popular among adults. The age group comprises 28% of its user base, compared to Spotify’s 29%.
(Business Insider)
For Spotify, the equivalent figure is 21%. Spotify is also popular among the 18 to 24 age demographic, comprising 26% of its user base, compared to Pandora’s 19%.
(Statista)
Even though the gender gap is quite narrow, Pandora is still a platform mostly used by women.
The above Pandora radio facts reveal that the platform isn’t exactly a spent force. However, it’s feeling the pressure of competition from tech giants, such as Spotify and Apple. These Pandora Radio statistics make it clear that the music streaming service isn’t as popular as it once was. However, it’s still among the top companies as measured by active monthly users in the US., even if its subscribers lag behind.
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Updated · Sep 25, 2023
Updated · Sep 25, 2023
Updated · Sep 25, 2023
Updated · Sep 25, 2023