Updated · Feb 07, 2023
In the beginning, Amazon sold books.
It sells almost everything under the sun. All over the world.
The rate at which Amazon is growing, soon it may be A for Amazon, not Apple.
Zillions of people across the globe recognize the Amazon brand and millions are its customers.
Which begs the question: How big it really is?
The most recent Amazon statistics show it is even bigger than most of us imagine.
Amazing Amazon Stats
- Amazon has 300 million active users (That’s twice the entire population of Russia!)
- 197 million people visit Amazon.com every month
- 153 million Americans will be Amazon Prime members by the end of 2022.
- Amazon.com received 2.2 billion visits in February 2022.
- Nearly two-thirds of Americans have bought something from Amazon (That’s more than 90% of US online shoppers!)
- Amazon’s sales revenue will reach $730.5 billion by Q4 of 2022.
- Amazon owns more than 90% market share in 5 product categories
It’s clear, then. Amazon has a colossal user base.
But that’s not all. Latest facts about Amazon show it is doing just as well on other fronts.
However, before we look at stats to understand how big it is, let’s give you a taste with some…
Amazon Statistics for 2023
In 2022, the ecommerce giant is even more powerful. Coming up are some facts about Amazon that prove it:
1. Amazon customer statistics show the ecommerce giant receives 2.2 billion unique US visitors a month.
Amazon averages about 2 billion visitors monthly on desktop and mobile. December 2021 was a good month for the company reaching as high as 2.9 billion guests. However, the numbers started tapering off in January 2022 to 2.5 billion, which isn’t unusual for post-holidays.
2. There were over 2 million third-party seller businesses on Amazon in 2021.
(Source: Amazon Report)
According to Amazon marketplace statistics, almost two million SMBs operated as its third-party sellers in 2021. Half of the company’s American partners use Fulfillment by Amazon (FBA) due to the 30%+ lower shipping costs.
3. What percentage of Amazon sales are third-party? As of Q4, 2021 – 56%.
As of the last quarter of 2021, 56% of Amazon’s revenue came from third-party sellers. By the way, this percentage remained constant in Q2 and Q3.
The figures had significantly improved since Q2 of 2007 when they were less than half of 2021’s. Since then, the curve has shown an upward trajectory.
4. Amazon website statistics show that 76% of third-party sellers are profitable in the beginning of 2022.
Amazon sellers rake in between $26,000 – $810,000 annually.
And 2022 is no different.
76% of Amazon’s third-party sellers reported a good start to the year.
5. Amazon has 1.2 million employees in 2022.
According to Amazon employment statistics, this number has almost doubled compared to 2019’s Q4, when it was only at 789,000.
6. Amazon hired 270,000 new employees in the second half of 2021 to cater to its one-day and same-day delivery pledges.
(Source: Washington Post)
Amazon’s one-day and same-day shipping options are free for Prime members. Plus, regular shoppers enjoy the convenience, which creates high demand. For that reason, the ecommerce giant hired 270,000 workers to ensure it delivers on its commitment.
7. Amazon’s revenue in Q1 of 2022 was $116.44 billion.
Amazon statistics show it did exceptionally well, beating expert predictions of $116.3 billion. However, its share prices fell 10% from $8.36 to $7.38.
More Fascinating Amazon Facts
Amazon started as a small-time online retailer in the nineties. It is now one of the biggest and most valuable corporate structures on the planet.
8. Amazon is the second company ever to hit the $1 trillion mark.
(Source: The New York Times)
Amazon entered the $1 trillion market capitalization club on Sep 4, 2018, almost a month after Apple conquered that once-unimaginable milestone.
9. Amazon statistics for 2022 show the company is worth over $1.105 trillion.
(Source: CA Knowledge)
When you think about how well Amazon has done for itself, it’s natural to ask yourself, “How big is Amazon financially right now?” Well, as you can see, it’s mighty rich.
To put things in perspective, Amazon is richer than Saudi Arabia, the largest exporter of petroleum in the world.
10. Amazon is the most popular online store in the US.
It seems for Americans online shopping is synonymous with Amazon. In 2018 this lucrative online behemoth generated $64.3 billion in sales in the US, roughly 4 times more than Walmart.
11. During the holiday rush, some Amazon warehouses ship over 1 million items a day.
Now you know why your local mall looks less crowded even during the holiday season!
12. Amazon made $11.2 billion during 2021 Prime Day.
(Source: Digital 360 Commerce)
Amazon’s Prime Day is one of the most significant shopping events. The online retailer offers fantastic deals, price cuts, and promotions to its Prime users to generate massive sales.
In 2021, Amazon’s sales from Prime Day amounted to $11.2 billion. The income grew by 7.7% compared to the previous year’s $10.4 billion.
13. In 2022, 40% of ecommerce sales will come from Amazon.
(Source: Fit Small Business)
Stats like this prove how much Amazon dominates the ecommerce space. And considering there are over 2.05 billion online shoppers worldwide, its future is looking bright.
For every $5 that shoppers will spend on digital platforms, $2 will go to Amazon. While the shopping giant will account for 39.5% of ecommerce sales, the next 14 biggest companies in the sector will only graph 21% collectively.
Amazon and the Big Bucks
Let’s see how 2022 is for Amazon financially!
14. Amazon’s retail sales will reach roughly $729.76 billion by Q4 of 2022.
(Source: Insider Intelligence)
Amazon’s worldwide sales have been increasing by around 19% year on year and will reach approximately $730 billion in 2022. The US alone will bring in the most significant chunk of that income with $445.3 billion.
15. Amazon’s advertising revenue in 2021 was around $31 billion.
According to Amazon statistics for 2022, its advertising revenue grew by 32% in 2021. This segment has been raking dollars ahead of its subscription services and physical stores. The main reason is that 79% of Amazon sellers advertise their products both on and off the platform.
16. Amazon is the 2nd most valuable public company in the world.
Amazon’s brand value is $350 billion. It takes second place after Apple and is ahead of tech giants like Google and Microsoft.
17. Amazon enjoys nearly 50% share of the US e-commerce market.
To put this in perspective, Amazon market share is more than triple that of its top three competitors combined, with eBay at 6.6%, Apple at 3.9%, and Walmart at 3.7%.
18. Amazon earns 49 cents of every e-commerce dollar spent in the US.
(Source: New York Times)
Amazon is the undisputed king of online retail in the US, capturing nearly half the e-commerce market countrywide.
19. Amazon owns more than 90% market share in 5 product categories.
(Source: Marketing Land)
Amazon enjoys the lion’s share in these product categories: Batteries (97%), Kitchen & Dining (94%), Home Improvement Tools (93%), Golf (92%), and Skin Care (91%).
Amazon is not limited to the US, it’s a global phenomenon!
20. Amazon is present in 14 countries.
Did you know Amazon has 14 global sites spread across 5 continents? After conquering the US, Amazon is planning to take on other large e-commerce markets, like China and India.
21. Amazon ships to more than 100 countries.
Amazon ships items all over the world. That said, in many countries it ships restrictedly, like India. Amazon uses your 1-click delivery address or IP address to determine your location and automatically tells you whether the item you’ve selected can be delivered to you.
22. Amazon doesn’t ship at all in 5 countries.
People living in Cuba, Iran, North Korea, Sudan, or Syria can’t become Amazon customers—at least not yet.
Everybody loves Raymond—and Amazon
23. Amazon is the favorite shopping site of 41% of American teenagers.
(Source: Business Insider)
In a survey involving 5000 American teens, nearly half of them rated Amazon as their favorite shopping site.
24. Millennials shop at Amazon twice as often as Baby Boomers.
The mall is no longer the bastion of youth—Amazon is!
25. 8 in 10 homeowners are Amazon shoppers.
Amazon offers customers many perks like convenience, better prices, and more variety. Given this, it’s no surprise 80% of homeowners are Amazon customers.
26. Amazon shoppers tend to be wealthier and more educated.
A survey involving 3,000 consumers reveals over 50% of people shopping at Amazon have an income greater than $50,000 and almost 50% of them hold a college degree.
27. Nearly 9 out of 10 people shop on Amazon in part because of free shipping.
For most consumers (88%) free shipping is one of the main reasons for shopping on Amazon. Still, the same applies to most ecommerce platforms. That's why sites like AliExpress offer free shipping on more than 75% of its products.
Free shipping is one of the many benefits that make Amazon Prime that popular!
28. Amazon customer statistics show Prime has over 200 million customers worldwide.
Amazon Prime offers consumers many perks, including free 2-day shipping. Given this, you might be wondering: How many customers does Amazon have on its Prime service? As with most things on Amazon, the answer is a lot. The service has more customers than there are people in Germany, the second most populated country in Europe!
29. American Prime subscribers will reach 153.1 million by the end of 2022.
Along with free two-day shipping, Prime members can enjoy movies and TV Shows through Prime Video, as well as free books, audiobooks, and magazines through Audible and Kindle. Statistics show Americans simply love all that Prime offers.
30. Shoppers purchased 250 million items during Prime Day in 2021.
(Source: Digital 360 Commerce)
According to the recent Amazon statistics, the company sold over five times more products during last year’s event compared to Prime Day 2015.
31. Amazon took the number one position in LinkedIn’s Top Employer ranking.
In the past two years, Amazon has been at the forefront of enriching its employees’ well-being and helping them advance in their careers.
According to Amazon employment statistics, its efforts didn’t go unnoticed as LinkedIn gave it the number one spot as the ideal workplace. The second position went to Alphabet, while Wells Fargo was third.
32. Amazonians at the Seattle headquarters share workspace with 6,000 dogs.
(Source: The Amazon Blog)
Amazon employees can bring their best friends to work. As a result nearly 6,000 dogs “work” at the Seattle office every day.
33. 89% of workers in Amazon UK warehouses feel exploited.
(Source: The Guardian)
The last two Amazon stats are in complete contrast with each other. While the last statistic shows Amazon is all for healthy work culture, this fact paints a completely different picture. Nearly 9 out 10 UK Amazon workers are unhappy with the conditions at their warehouses.
34. Amazon pays $28,446 to its workers on average.
(Source: The Seattle Times)
Amazon is valued in billions, but its workers make $28,446 a year on average.
35. Amazon raised the minimum wage for US employees to $15 in Oct, 2018.
More than 250,000 Amazon employees and 100,000 seasonal employees will benefit from this move.
Amazon’s warehouses are as big as its online reputation!
36. Amazon operates over 75 fulfillment centers in North America.
When you think about the scale at which Amazon operates, it’s natural to wonder, “How many warehouses does Amazon have?” Well, its footprint is quite massive. Amazon owns over 75 fulfillment centers across North America, in addition to 25 sortation centers.
37. Amazon’s biggest fulfillment center covers 1,264,200 square feet.
That’s almost the size of 22 Football fields!
38. 100,000 robots “work” in Amazon warehouses worldwide.
(Source: Mail Online)
Amazon uses 100,000 robots in its warehouses to pick items and enhance the efficiency of human workers.
Some interesting new facts about Amazon:
39. Prime Air will deliver orders within 30 minutes of their placements.
(Source: Digital Spy)
Having to wait one or two days for delivery may soon be a thing of the past. Amazon Prime Air, which has already made successful demo deliveries in the UK and US, will make deliveries a speedy affair in the future.
40. Amazon adds 10 more Boeing 767 freighter aircraft to its fleet.
Stand aside, FedEx and UPS—Amazon is all set to become a player in the logistic space. As per the latest Amazon stats, it’s going to add 10 new aircraft to its fleet, expanding the tally of freighter planes to 50.
41. Amazon Fresh stores created 6,000 jobs in 2021.
(Source: Progressive Grocer)
The ecommerce giant launched its first grocery store in 2020. Since then, it has opened 23 such stores, and their sizes range between 25,000 and 45,000 square feet. To date, they have provided over 6000 jobs.
Now it’s time for some fun facts about Amazon!
42. Amazon was almost called “Cadabra” (as in “Abracadabra”).
(Source: Business Insider)
Jeff Bezos, Amazon’s founder, wanted to call his e-commerce company “Cadabra”, inspired from “Abracadabra”, to drive home the message that online shopping is magical. However, his lawyer misheard the word as “cadaver” and turned down the suggestion.
43. If you type “relentless.com” in your browser’s address bar, you’ll reach amazon.com.
The name “Amazon” was not Jeff’s second choice—it was “Relentless”. But others didn’t think much of it. Jeff, however, liked this name enough to purchase a domain name. Now, when you type relentless.com, the site redirects you to Amazon.com.
44. The man who created Amazon is now the richest person in the world.
In March 2019 Jeff Bezos’s net worth touched $129 billion. He makes $230,000 a minute! That’s nearly 4 times what an average American earns in a year!
45. Millennials would forgo alcohol—even sex—just to keep shopping on Amazon.
(Source: New York Post)
Millennials’ love for Amazon knows no limit. According to a survey, 77% of millennials would rather give up alcohol for a year and 44% would give up sex rather than give up their Amazon shopping habits!
46. Amazon started out of Bezos’s garage in 1994.
When you think about how big this online retailer has become, it’s natural to ask yourself, “How did Amazon start?” As you can see, it had a modest beginning. Bezos’s parents supplied much of the initial start-up capital and the company operated out of his garage.
47. If you had invested $1200 in Amazon at its IPO price, today you’d be a millionaire.
Amazon went public on May 15, 1997. Its IPO price was $18. A $1200 worth of Amazon stock bought at the IPO price would today be worth more than a million!
Amazon started small, by selling just books.
But Jeff Bezos had bigger dreams—which are now obvious to everyone.
Things developed quickly and Amazon’s destiny caught momentum. The online retailer was selling more and more products and shipping them all over the world.
Today, you can buy almost anything from Amazon from almost anywhere.
As the latest Amazon statistics reveal, it is now the most valuable public company in the world.
And the best part is…
The online giant shows no signs of slowing down.
If anything, it’s going stronger than ever before.
With Amazon Prime Air, a drone-based delivery system, it is planning to make online shopping an almost instantaneous affair.
It’s also planning to usher in the future of retail—cashierless stores—on a large scale.
Think the best from Amazon is yet to come?
Let’s see what the future holds…
Christo knows very well how tech has revolutionized the way we live, communicate, and create value. TechJury is his way to help users find detailed, unbiased information about all aspects of technology, the glorious opportunities it presents, the threats it poses, and the ways to stay safe in the modern world.
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