Last Updated: October 2, 2021
In the beginning, Amazon sold books.
It sells almost everything under the sun. All over the world.
The rate at which Amazon is growing, soon it may be A for Amazon, not Apple.
Zillions of people across the globe recognize the Amazon brand and millions are its customers.
Which begs the question: How big it really is?
The most recent Amazon statistics show it is even bigger than most of us imagine.
Amazing Amazon Stats
- Amazon has 300 million active users (That’s twice the entire population of Russia!)
- 197 million people visit Amazon.com every month
- 95 million Americans have Amazon Prime Membership
- Amazon.com received 2.24 billion visits in Feb ’19
- Nearly two-thirds of Americans have bought something from Amazon (That’s more than 90% of US online shoppers!)
- Amazon’s net sales revenue in 2019 was $280.5 billion
- Amazon owns more than 90% market share in 5 product categories
It’s clear, then. Amazon has a colossal user base.
But that’s not all. Latest facts about Amazon show it is doing just as well on other fronts.
However, before we look at stats to understand how big it is, let’s give you a taste with some…
Amazon Statistics for 2021
In 2020 the ecommerce giant is even more powerful. Coming up are some facts about Amazon that prove it:
1. Amazon customer statistics show the ecommerce giant receives more than 213 million unique US visitors a month.
In 2020 about 65% of the entire US population has visited one of Amazon’s website at least once per month. This stat proves the dominant power of the ecommerce platform in the US.
2. There are more than 2.5 million third-party sellers on Amazon in 2020.
(Source: Marketplace Pulse)
Moreover, the Amazon marketplace statistics show there are more than 190,000 new resellers in 2020. They have joined the platform in the first three months of 2020.
3. What percentage of Amazon sales are third-party? As of Q4, 2019 – 53%.
More than half of Amazon’s worldwide sales come from third-party sellers. Still, considering that Amazon takes about a 13% cut of each sale, its financial wellbeing is secured even if this percentage goes up.
4. Amazon website statistics show 86% of the third-party sellers are profitable in 2020.
(Source: Jungle Scout)
Amazon sellers rake in between $26,000 – $810,000 per year in profits. That said, it’s no surprise that 92% of them continue to use the platform in 2020, according to Amazon seller statistics from Jungle Scout.
5. Amazon is on its way to become one of the few companies with one million employees in 2020.
(Source: Fox Business)
Amazon employment statistics show that in Q4, 2019 the company had 798,000 employees worldwide. That’s a 23% increase compared to the same period in 2018.
6. In March 2020, Amazon announced its plans to hire 100,000 new employees to meet the coronavirus demand.
Considering that more and more people stayed at home during the COVID-19 pandemic, even giants like Amazon and Walmart faced problems meeting up with the rising ecommerce demand. This is one of the many Amazon business statistics that prove how enormous the company actually is.
7. Amazon’s net revenue for 2019 was $11.59 billion.
That’s almost a 14% YoY growth, considering that Amazon statistics show the company made “only” 10 billion in net revenue in 2018.
Well, there’s more!
More Fascinating Amazon Facts
Amazon started as a small-time online retailer in the nineties. It is now one of the biggest and most valuable corporate structures on the planet.
8. Amazon is the second company ever to hit the $1 trillion mark.
(Source: The New York Times)
Amazon entered the $1 trillion market capitalization club on Sep 4, 2018, almost a month after Apple conquered that once-unimaginable milestone.
9. Amazon statistics for 2020 show the company is worth more than $1 trillion.
(Source: Robb Report)
When you think about how well Amazon has done for itself, it’s natural to ask yourself, “How big is Amazon financially right now?” Well, as you can see, it’s mighty rich. To put things in perspective, Amazon is richer than Saudi Arabia, the largest exporter of petroleum in the World.
10. Amazon is the most popular online store in the US.
It seems for Americans online shopping is synonymous with Amazon. In 2018 this lucrative online behemoth generated $64.3 billion in sales in the US, roughly 4 times more than Walmart.
11. During the holiday rush, some Amazon warehouses ship over 1 million items a day.
Now you know why your local mall looks less crowded even during the holiday season!
12. Experts think Amazon made $1.6 billion on 2018 Prime Day.
Amazon’s Prime Day is usually the biggest shopping event of the year—and 2018 was no different. During this time, the online retailer offers amazing deals, price cuts and promotions to its Prime users and generates massive sales. Although Amazon refuses to share 2018 Prime Day sales data, experts believe it may’ve raked in $1.6 billion in just 36 hours!
13. Online shoppers spend more time on Amazon than on the other top 9 retailers, combined.
(Source: Marketing Charts)
Amazon stats like this one prove how much Amazon dominates the e-commerce space. And considering there are 2.05 billion online shoppers in 2020, Amazon’s future looks bright.
Amazon and the Big Bucks
Let’s see how 2019 was for Amazon financially!
14. Amazon’s net sales revenue in Q4 2019 was $87.44 billion.
The fourth quarter was by far the best one for Amazon in 2019. According to the latest Amazon statistics, the company made $87.44 in the last quarter.
15. Amazon’s net sales revenue in 2019 was $280.52 billion.
(Source: Statista, Statista)
2019 was an awesome year for the company. Its revenue grew with nearly $50 billion compared to 2018.
16. Amazon is the 3rd most valuable public company in the world.
If 2019 was awesome, 2020 is likely to be even better. In May, 2019 Amazon was just behind Apple and Microsoft with a market value of $916.1 billion.
Amazon is the biggest player in e-commerce in the US!
17. Amazon enjoys nearly 50% share of the US e-commerce market.
To put this in perspective, Amazon market share is more than triple that of its top three competitors combined, with eBay at 6.6%, Apple at 3.9%, and Walmart at 3.7%.
18. Amazon earns 49 cents of every e-commerce dollar spent in the US.
(Source: New York Times)
Amazon is the undisputed king of online retail in the US, capturing nearly half the e-commerce market countrywide.
19. Amazon owns more than 90% market share in 5 product categories.
(Source: Marketing Land)
Amazon enjoys the lion’s share in these product categories: Batteries (97%), Kitchen & Dining (94%), Home Improvement Tools (93%), Golf (92%), and Skin Care (91%).
Amazon is not limited to the US, it’s a global phenomenon!
20. Amazon is present in 14 countries.
Did you know Amazon has 14 global sites spread across 5 continents? After conquering the US, Amazon is planning to take on other large e-commerce markets, like China and India.
21. Amazon ships to more than 100 countries.
Amazon ships items all over the world. That said, in many countries it ships restrictedly, like India. Amazon uses your 1-click delivery address or IP address to determine your location and automatically tells you whether the item you’ve selected can be delivered to you.
22. Amazon doesn’t ship at all in 5 countries.
People living in Cuba, Iran, North Korea, Sudan, or Syria can’t become Amazon customers—at least not yet.
Everybody loves Raymond—and Amazon
23. Amazon is the favorite shopping site of 43% of American teenagers.
In a survey involving 5000 American teens, nearly half of them rated Amazon as their favorite shopping site.
24. Millennials shop at Amazon twices as often as Baby Boomers.
The mall is no longer the bastion of youth—Amazon is!
25. 8 in 10 homeowners are Amazon shoppers.
Amazon offers customers many perks like convenience, better prices, and more variety. Given this, it’s no surprise 80% of homeowners are Amazon customers.
26. Amazon shoppers tend to be wealthier and more educated.
A survey involving 3,000 consumers reveals over 50% of people shopping at Amazon have an income greater than $50,000 and almost 50% of them hold a college degree.
27. Nearly 9 out of 10 people shop on Amazon in part because of free shipping.
For most consumers (88%) free shipping is one of the main reasons for shopping on Amazon. Still, the same applies to most ecommerce platforms. That’s why sites like AliExpress offer free shipping on more than 75% of its products.
Free shipping is one of the many benefits that make Amazon Prime that popular!
28. Amazon has over 100 million Prime customers worldwide.
Amazon Prime offers consumers many perks, including free 2-day shipping. Given this, you might be wondering: How many customers does Amazon have on its Prime service? As with most things Amazon, the answer is a lot. The service has more customers than there are people in Germany, the second most populated country in Europe!
29. Two-thirds of American homes have Prime memberships.
Along with free two-day shipping, Prime members can enjoy movies and TV Shows through Prime Video, as well as free books, audiobooks, and magazines through Audible and Kindle. Statistics show Americans simply love all that Prime has to offer.
30. Shoppers Purchased 175 million items during Prime Day in 2019.
According to the recent Amazon statistics, Amazon sold over five times more products during its Prime day last year than on Prime Day 2015.
Of course, to meet such high demands Amazon needs a lot of employees!
31. Amazon had over 750,000 employees in the end of 2019.
To put things in perspective, Amazon employs more people than Facebook, Google and Alibaba combined!
32. Amazonians at the Seattle headquarters share workspace with 6,000 dogs.
(Source: The Amazon Blog)
Amazon employees can bring their best friends to work. As a result nearly 6,000 dogs “work” at the Seattle office every day.
33. 89% of workers in Amazon UK warehouses feel exploited.
(Source: The Guardian)
The last two Amazon stats are in complete contrast with each other. While the last statistic shows Amazon is all for healthy work culture, this fact paints a completely different picture. Nearly 9 out 10 UK Amazon workers are unhappy with the conditions at their warehouses.
34. Amazon pays $28,446 to its workers on average.
(Source: The Seattle Times)
Amazon is valued in billions, but its workers make $28,446 a year on average.
35. Amazon raised the minimum wage for US employees to $15 in Oct, 2018.
More than 250,000 Amazon employees and 100,000 seasonal employees will benefit from this move.
Amazon’s warehouses are as big as its online reputation!
36. Amazon operates over 75 fulfillment centers in North America.
When you think about the scale at which Amazon operates, it’s natural to wonder, “How many warehouses does Amazon have?” Well, its footprint is quite massive. Amazon owns over 75 fulfillment centers across North America, in addition to 25 sortation centers.
37. Amazon’s biggest fulfillment center covers 1,264,200 square feet.
That’s almost the size of 22 Football fields!
38. 100,000 robots “work” in Amazon warehouses worldwide.
(Source: Mail Online)
Amazon uses 100,000 robots in its warehouses to pick items and enhance the efficiency of human workers.
Some interesting new facts about Amazon:
39. Prime Air will deliver orders within 30 minutes of their placements.
(Source: Digital Spy)
Having to wait one or two days for delivery may soon be a thing of the past. Amazon Prime Air, which has already made successful demo deliveries in the UK and US, will make deliveries a speedy affair in the future.
40. Amazon adds 10 more Boeing 767 freighter aircraft to its fleet.
Stand aside, FedEx and UPS—Amazon is all set to become a player in the logistic space. As per the latest Amazon stats, it’s going to add 10 new aircraft to its fleet, expanding the tally of freighter planes to 50.
41. Amazon plans to open as many as 3,000 cashierless stores by 2021.
Amazon Go stores are sleek, modern, and without cashiers! You can just walk in, grab what you need, and walk out. Amazon bills you automatically once you’re done shopping. Currently, there are 4 Amazon Go stores in the US (3 in Seattle and 1 in Chicago). An independent report suggests the company is thinking about adding up to 3,000 more cashierless stores in next few years.
Now it’s time for some fun facts about Amazon!
42. Amazon was almost called “Cadabra” (as in “Abracadabra”).
(Source: Business Insider)
Jeff Bezos, Amazon’s founder, wanted to call his e-commerce company “Cadabra”, inspired from “Abracadabra”, to drive home the message that online shopping is magical. However, his lawyer misheard the word as “cadaver” and turned down the suggestion.
43. If you type “relentless.com” in your browser’s address bar, you’ll reach amazon.com.
The name “Amazon” was not Jeff’s second choice—it was “Relentless”. But others didn’t think much of it. Jeff, however, liked this name enough to purchase a domain name. Now, when you type relentless.com, the site redirects you to Amazon.com.
44. The man who created Amazon is now the richest person in the world.
In March 2019 Jeff Bezos’s net worth touched $129 billion. He makes $230,000 a minute! That’s nearly 4 times what an average American earns in a year!
45. Millennials would forgo alcohol—even sex—just to keep shopping on Amazon.
(Source: New York Post)
Millennials’ love for Amazon knows no limit. According to a survey, 77% of millennials would rather give up alcohol for a year and 44% would give up sex rather than give up their Amazon shopping habits!
46. Amazon started out of Bezos’s garage in 1994.
When you think about how big this online retailer has become, it’s natural to ask yourself, “How did Amazon start?” As you can see, it had a modest beginning. Bezos’s parents supplied much of the initial start-up capital and the company operated out of his garage.
47. If you had invested $1200 in Amazon at its IPO price, today you’d be a millionaire.
Amazon went public on May 15, 1997. Its IPO price was $18. A $1200 worth of Amazon stock bought at the IPO price would today be worth more than a million!
Amazon started small, by selling just books.
But Jeff Bezos had bigger dreams—which are now obvious to everyone.
Things developed quickly and Amazon’s destiny caught momentum. The online retailer was selling more and more products and shipping them all over the world.
Today, you can buy almost anything from Amazon from almost anywhere.
As the latest Amazon statistics reveal, it is now the most valuable public company in the world.
And the best part is…
The online giant shows no signs of slowing down.
If anything, it’s going stronger than ever before.
With Amazon Prime Air, a drone-based delivery system, it is planning to make online shopping an almost instantaneous affair.
It’s also planning to usher in the future of retail—cashierless stores—on a large scale.
Think the best from Amazon is yet to come?
Let’s see what the future holds…
- Marketplace Pulse
- Jungle Scout
- Fox Business
- New York Times
- Robb Report
- Marketing Charts
- Marketing Land
- Much Needed
- About Amazon
- The Guardian
- Seattle Times
- Daily Mail
- Digital Spy
- Business Insider
- New York Post