How Many Websites Use Squarespace? [Squarespace Usage Statistics]

New businesses and big companies use Squarespace to create their websites or blogs. The platform offers simplicity in usage and affordable web hosting costs. 

These factors grew Squarespace’s subscribers to 3.79 million and its market share to 13%. The upward trend shows its revenue grew by 122% from 2018 to 2022. 

Explore the growth of Squarespace through statistics in this article:

• Squarespace usage statistics
• Growth statistics of Squarespace
• Squarespace’s employee data

Let’s dive in.

Editor’s Choice:

• Squarespace has 2.9 million live websites worldwide.  
• In 2022, Squarespace’s unique subscriptions grew to 4.2 million.
• Squarespace holds a 13% share of the hosted website platforms market. 
• There are 3.79 million Squarespace customers who have a subscription plan. 
• Squarespace is a great place to work, says 84% of employees.
• The company expects more than $969 million in revenue for 2023.
• Five main ethnicities are present in Squarespace’s work environment. 
• Squarespace has 1,800 full-time employees. 
• 14% is the ARRR growth of Squarespace for 2023.

Squarespace Usage Statistics

Squarespace has 2.87 million (58%) live websites. Most websites are from the US, including:

• News outlets
• Universities
• Software developers
• Organizations 

Unpack more statistics and facts about the websites, subscriptions, and top countries that use Squarespace as you read. 

Number of Websites that Use Squarespace

There are 5.16 billion internet users in 2022. Many of these users access various websites and platforms, including Squarespace.

Squarespace, the most popular platform for portfolios and online shops, has 2,922,935 live websites as of 2023. It ranks first in the Top 10 Simple Website Builder categories.

Here are the top ten countries and the number of websites that use Squarespace:

1. Squarespace’s unique subscriptions are over 4.2 million in 2022.

(Squarespace) 

Unique subscriptions include scheduling, unique sites, unfold, social, and hospitality.

Squarespace’s 2022 financial report published in March 2023 shows that the platform’s unique subscription is 3% more than 2021’s 4.1 million. 

2. 13% of websites that use hosted solutions utilize Squarespace. 

(BuiltWith, Ecommerce Platforms)

Squarespace dominates the hosted website platform market with over 60 customizable templates and themes, contributing to its 3rd largest share.

Below is the pie chart of the website builder market: 

3. 3.79 million Squarespace users have a personal subscription plan.

(Backlinko, Squarespace) 

Users are attracted by its simple-to-use features, which allow them to add text, images, videos, and other forms of content. 

One of the best features Squarespace provides is website creation within 10 minutes and easy connection to Google Analytics.

Growth Statistics of Squarespace

Squarespace’s revenue has grown significantly in 2022 from 2021 at a rate of 11%. Anthony Casalena, CEO of Squarespace, stated that 2022 was full of steady execution and innovation. 

These factors bring confidence to the company in serving global customers.

Learn more about Squarespace’s growth with the latest statistics.

4. Squarespace expects $969 million to $981 million in revenue for 2023.

(PR Newswire, Backlinko, Squarespace)

Squarespace foresees a 12% to 13% growth from 2022’s overall revenue for 2023. Here is Squarespace’s total revenues growth in the last five years:

• 2022 – $867.0 million
• 2021 – $784.0 million 
• 2020 – $621.15 million
• 2019 – $484.75 million
• 2018 – $389.86 million 

5. Squarespace’s ARPU in 2023 is $212.76 million.

(colorlib, Squarespace)

2023’s ARPU is 4% higher than 2022’s ARPU of $204.18 million. ARPU is an essential metric for Squarespace. 

The said key metric shows how much the platform earns on average for each subscriber. 

Here are the ARPUs of Squarespace in recent years:

• 2022 – $209 million 
• 2021 – $202.54 million 
• 2020 – $186 million 
• 2019 – $181 million
• 2018 – $178 million

6. Squarespace’s Annual Run Rate Revenue (ARRR) increased by 14%. 

(Squarespace) 

Squarespace’s ARRR for 2023 is $990.5 million, which is 14% more than $869 million in 2022. 

ARRR is vital in the company’s expansion as it helps project revenue for a year. This method allows Squarespace to visualize long-term growth.

Squarespace’s Employee Data

Of the 1,800 Squarespace employees, 1,590 are based in the US, 184 are in the EU, 22 are in Australia, and four are in the UK. The company added 200 new employees in 2022. 

🗣 Samantha Kogle, Senior Product Designer of Squarespace, says on BuiltinNYC:

While the headcount at Squarespace is changing, one thing that has not changed is the desire of the team to maintain a culture of creativity, collaboration, and design excellence.

The growing figure shows the thriving employee engagement in the workplace. Its trend reflects new clients and subscribers, which translates to increased revenue. 

Get to know more about Squarespace’s employees with the stats below.

7. 84% of Squarespace employees find the company a great place to work. 

(Great Place To Work, Squarespace) 

A few of the common words that the employees best describe their working environment are: 

• Benefits 
• Kind 
• Balance 
• Healthcare 
• Support 

Squarespace’s work culture caused it to receive awards. One of them is the Healthiest Employers of New York and Oregon in 2021 and 2022. 

🗣 Anthony Casalena, founder of Squarespace since 2004 says on Business Insider that…

It gave me experience with all aspects of the business, to the extent that I could, when we were bringing people in after a couple of years, I had some idea of what it took to do certain jobs. I also think hiring out of pain kept the business lean for a long time.

8. There are 1,800 Squarespace full-time employees. 

(Squarespace)

With Anthony’s minimalist management style, employee numbers is 30% more than 2020’s 1,261 count. 

Squarespace has five office locations across New York City, Oregon, Portland, Dublin, and Los Angeles. 

This company has won several workplace recognitions for having an exceptional workplace environment. A few of their awards are the following:

9. Squarespace’s team has five present ethnicities. 

(ZIPPIA, Squarespace) 

Diversity is not a problem with Squarespace. It won America’s Greatest Workplaces for Diversity in 2023. The most common ethnicities of their team are: 

• 9% Black or African American 
• 20% Latino or Hispanic 
• 57% White

Bottom Line

As one of the leading web-making tools, Squarespace easily lands as the internet’s favourite platform. It has a wide range of features and is easy to use, which is why its employees, revenue, and usage are growing.

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By Muninder Adavelli

Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong background in marketing and a deep understanding of technology's role in digital marketing, he brings immense value to the TechJury team.