How Many Websites Use Squarespace? [Squarespace Usage Statistics]

Reading time: 6 min read
Muninder Adavelli
Written by
Muninder Adavelli

Updated · Nov 16, 2023

Muninder Adavelli
Digital Growth Strategist | Joined October 2021 | Twitter LinkedIn
Muninder Adavelli

Muninder Adavelli is a core team member and Digital Growth Strategist at Techjury. With a strong bac... | See full bio

Florence Desiata
Edited by
Florence Desiata


Florence Desiata
Joined June 2023 | LinkedIn
Florence Desiata

Florence is a dedicated wordsmith on a mission to make technology-related topics easy-to-understand.... | See full bio

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New businesses and big companies use Squarespace to create their websites or blogs. The platform offers simplicity in usage and affordable web hosting costs

These factors grew Squarespace's subscribers to 3.79 million and its market share to 13%. The upward trend shows its revenue grew by 122% from 2018 to 2022. 

Explore the growth of Squarespace through statistics in this article:

  • Squarespace usage statistics
  • Growth statistics of Squarespace
  • Squarespace's employee data

Let's dive in.

Editor’s Choice:

  • Squarespace has 2.9 million live websites worldwide.  
  • In 2022, Squarespace’s unique subscriptions grew to 4.2 million.
  • Squarespace holds a 13% share of the hosted website platforms market. 
  • There are 3.79 million Squarespace customers who have a subscription plan. 
  • Squarespace is a great place to work, says 84% of employees.
  • The company expects more than $969 million in revenue for 2023.
  • Five main ethnicities are present in Squarespace’s work environment. 
  • Squarespace has 1,800 full-time employees. 
  • 14% is the ARRR growth of Squarespace for 2023.

Squarespace Usage Statistics

Squarespace has 2.87 million (58%) live websites. Most websites are from the US, including:

  • News outlets
  • Universities
  • Software developers
  • Organizations 

Unpack more statistics and facts about the websites, subscriptions, and top countries that use Squarespace as you read. 

Number of Websites that Use Squarespace

There are 5.16 billion internet users in 2022. Many of these users access various websites and platforms, including Squarespace.

Squarespace, the most popular platform for portfolios and online shops, has 2,922,935 live websites as of 2023. It ranks first in the Top 10 Simple Website Builder categories.

Here are the top ten countries and the number of websites that use Squarespace:


Websites that Use Squarespace











New Zealand










1. Squarespace’s unique subscriptions are over 4.2 million in 2022.


Unique subscriptions include scheduling, unique sites, unfold, social, and hospitality.

Squarespace's 2022 financial report published in March 2023 shows that the platform’s unique subscription is 3% more than 2021's 4.1 million. 

2. 13% of websites that use hosted solutions utilize Squarespace. 

(BuiltWith, Ecommerce Platforms)

Squarespace dominates the hosted website platform market with over 60 customizable templates and themes, contributing to its 3rd largest share.

Below is the pie chart of the website builder market: 

Pie Chart of the Website Builder Market

Pie Chart of the Website Builder Market

Helpful Article: When it comes to the number of websites it owns, WordPress still wins. As of 2023, WordPress runs and manages around 43.5% of websites around the globe. 

3. 3.79 million Squarespace users have a personal subscription plan.

(Backlinko, Squarespace) 

Users are attracted by its simple-to-use features, which allow them to add text, images, videos, and other forms of content. 

One of the best features Squarespace provides is website creation within 10 minutes and easy connection to Google Analytics.

Fun Fact: Did you know that 55.49% of websites on the Internet use Google Analytics? It helps with data analysis, collection, and visualization to help with user engagement and trends.

Growth Statistics of Squarespace

Squarespace's revenue has grown significantly in 2022 from 2021 at a rate of 11%. Anthony Casalena, CEO of Squarespace, stated that 2022 was full of steady execution and innovation. 

These factors bring confidence to the company in serving global customers.

Learn more about Squarespace’s growth with the latest statistics.

4. Squarespace expects $969 million to $981 million in revenue for 2023.

(PR Newswire, Backlinko, Squarespace)

Squarespace foresees a 12% to 13% growth from 2022's overall revenue for 2023. Here is Squarespace’s total revenues growth in the last five years:

  • 2022 - $867.0 million
  • 2021 - $784.0 million 
  • 2020 - $621.15 million
  • 2019 - $484.75 million
  • 2018 - $389.86 million 

5. Squarespace’s ARPU in 2023 is $212.76 million.

(colorlib, Squarespace)

2023’s ARPU is 4% higher than 2022's ARPU of $204.18 million. ARPU is an essential metric for Squarespace. 

The said key metric shows how much the platform earns on average for each subscriber. 

Here are the ARPUs of Squarespace in recent years:

  • 2022 - $209 million 
  • 2021 - $202.54 million 
  • 2020 - $186 million 
  • 2019 - $181 million
  • 2018 - $178 million

6. Squarespace's Annual Run Rate Revenue (ARRR) increased by 14%. 


Squarespace’s ARRR for 2023 is $990.5 million, which is 14% more than $869 million in 2022. 

ARRR is vital in the company’s expansion as it helps project revenue for a year. This method allows Squarespace to visualize long-term growth.

Squarespace’s Employee Data

Of the 1,800 Squarespace employees, 1,590 are based in the US, 184 are in the EU, 22 are in Australia, and four are in the UK. The company added 200 new employees in 2022. 

🗣 Samantha Kogle, Senior Product Designer of Squarespace, says on BuiltinNYC:

“While the headcount at Squarespace is changing, one thing that has not changed is the desire of the team to maintain a culture of creativity, collaboration, and design excellence.”

The growing figure shows the thriving employee engagement in the workplace. Its trend reflects new clients and subscribers, which translates to increased revenue. 

Get to know more about Squarespace’s employees with the stats below.

7. 84% of Squarespace employees find the company a great place to work. 

(Great Place To Work, Squarespace) 

A few of the common words that the employees best describe their working environment are: 

  • Benefits 
  • Kind 
  • Balance 
  • Healthcare 
  • Support 

Squarespace’s work culture caused it to receive awards. One of them is the Healthiest Employers of New York and Oregon in 2021 and 2022. 

🗣 Anthony Casalena, founder of Squarespace since 2004 says on Business Insider that…

"It gave me experience with all aspects of the business, to the extent that I could, when we were bringing people in after a couple of years, I had some idea of what it took to do certain jobs. I also think hiring out of pain kept the business lean for a long time.”

8. There are 1,800 Squarespace full-time employees. 


With Anthony’s minimalist management style, employee numbers is 30% more than 2020’s 1,261 count. 

Squarespace has five office locations across New York City, Oregon, Portland, Dublin, and Los Angeles. 

This company has won several workplace recognitions for having an exceptional workplace environment. A few of their awards are the following:


Award Presenter


Best Perks & Benefits

Built in 


Best HR Teams


2021, 2022, 2023

Best Technology Companies for Women 


2020, 2021, 2022

Most Innovative Companies is Retail 

Fast Company 


9. Squarespace’s team has five present ethnicities. 

(ZIPPIA, Squarespace) 

Diversity is not a problem with Squarespace. It won America’s Greatest Workplaces for Diversity in 2023. The most common ethnicities of their team are: 

  • 9% Black or African American 
  • 20% Latino or Hispanic 
  • 57% White

Fun Fact: Did you know that 87% of employees are less likely to leave a job if they are engaged and valued at in the office? Companies should highlight the importance of employee engagement to keep productivity and hiring rates high.

Bottom Line

As one of the leading web-making tools, Squarespace easily lands as the internet’s favourite platform. It has a wide range of features and is easy to use, which is why its employees, revenue, and usage are growing.


Who uses Squarespace the most?

US uses Squarespace the most with companies like Accenture, HBO, and Discovery.

Who is the target audience for Squarespace?

Squarespace's target audiences are small businesses, musicians, photographers, and other creative practitioners. 

What is the competitive advantage of Squarespace?

Squarespace is easy to use and has attractive design options. It also has unlimited storage and bandwidth. Unlike other platforms, it does not take a commission on sales.


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