Updated · May 28, 2023
The demand for parental control apps will continue to increase as children's need for the internet and smart gadgets, particularly for online learning, grows.
The most common forms of parental control are establishing rules (79%), using secure search engine website settings (46%), adding parental controls to the child's online devices (46%), and using the history feature to see websites that the child accesses (42%).
Continue reading below to understand further how the app's statistics affect its target markets and the industry. Let's look at these parental control data points one by one.
In a recent Absolute Markets Insights study, the global parental control app market was valued at $985.12 million. Its value is expected to increase by 12.34% over the next few years.
Various elements fuel the market expansion for parental control software. However, the frequent use of social media platforms is the most prominent contributor to this rapid growth.
This part of the article discusses the industry, market size, parental control app trends and statistics, and how the data has changed over the years.
According to a survey by Norton LifeLock Study, 7 out of 10 children have increased their screen time since the pandemic. Most parents have trouble planning activities to keep their kids amused and safe during the lockdowns.
With kids' increasing unsupervised screen time, parents became worried about the rising number of cyber security issues and dangers.
The common dangers of the Internet for kids include inappropriate content, pornography, violence, fake news, sexual predators, phishing, identity theft, and cyberbullying.
In this section, you'll learn the parental control app industry statistics and how the data has changed over the past years.
Google disclosed options for its free Family Link app in April 2021, allowing parents an affordable parental control tool.
This development assisted in increasing vigilance and helping parents reduce teen screen time for their children without worrying about monthly fees or premium accounts.
In August 2021, Norton LifeLock entered into a collaboration with Avast. This alliance benefited both businesses by expanding their market in terms of sales and drawing in more customers.
The newly established company now provides security and privacy services to billion internet users worldwide
66% of young people believe that parental controls are employed to prevent them from being contacted by strangers. 19% of parents surveyed don't set parental controls because they think they're too restrictive.
Whether or not parents employ digital tools in their parental controls, their primary goal is to ensure their kids' safety online.
Social media platforms are becoming more familiar to younger people. Facebook, TikTok, Snapchat, and Instagram accounts have become commonplace in today's digital age.
1 in every 6 parents of elementary and middle schoolers who use social media do not use parental controls, and 2 in every 5 feel it is too time-demanding to monitor apps.
Non-digital parents choose not to use parental control apps periodically check their kid's social media accounts.
Many parents report difficulties monitoring their children's social media use, with 1 in 5 saying they needed help finding the information to set up parental controls.
39% of parents with children between 12 and 18 say using the app takes up much of their time. 32% say their children find ways to get around parental controls, which is somewhat useless.
Due to this, parents prefer to check their kids' devices manually. Doing so will only consume a little of their time instead of learning the basics of the unfamiliar app.
63% of surveyed parents are concerned about the threat of too much internet usage - and more than half are worried about their kids becoming the target of internet predators.
The market for parental control apps has grown steadily over the years due to parents' increasing desire to keep tabs on their kids' screen time and the demand for more kid-friendly apps and features.
In this section, we enumerated essential statistics about its market size that could be helpful for parents to change their viewpoint about parental control software.
A recent U.S. survey shows that 80% of parents supervise their children's usage of digital gadgets, both physically and digitally.
Apps for parental control can be beneficial if applied correctly. It can gradually teach your child how to defend themselves from online threats as they age while decreasing your worries about your kid's safety.
(Pew Research Center)
Over 70% of parents of kids between 5 and 11 use technology to limit their child's screen time. 75% of these parents say they monitor the websites or mobile apps their kid's access. While 80% say, they deprive them of access to the internet as part of their punishment.
Although parental control software is one of the most effective ways to monitor children's online activities, not all parents are attracted to the mentioned benefits. 86% restrict their child's gadget usage without parental control apps.
(Pew Research Center)
49% of parents of children ages 5 and 11 say they review the call or text history on their children's mobile phones. 28% of parents monitor their children's social media accounts, and 33% track their whereabouts through GPS apps.
Among the 10 best parental control software available on the market are:
43% of parents who don't use parental controls claimed that the tools were unnecessary because they already had some agreement with their children, and 17% thought they were challenging.
About 17% of respondents were unaware it could limit in-game purchases, and 32% were aware of them but still needed to set them up. Although some parents find it quite challenging - whether or not to use parental control - one thing is sure; their top priority is their kids' safety.
63% of parents claim they check their children's social media friends to ensure they talk to real or known people. 54% of parents occasionally access their child's social media accounts to check on them.
While 50% of parents are sure that despite monitoring their kids, there are things that remain unseen. Only 5% of parents set up notifications to alert them of their kids' online activities. Despite using a parental control app, some parents occasionally manually check their kids' online activities.
This data shows that, although parents trust some protection software, no one can beat the physical protection they can provide.
When teens are surveyed about having parental control software, 51% of teens using parental controls say they are happier with the protection it provides, compared to 42% of teens without parental controls who are satisfied but content.
Although both are happy, more teens with parental control installed are happier and more comfortable knowing they are safer and protected. Let's take a look at trends in parental control app statistics below.
Research from 2020 revealed that 54% of parents of kids under 15 were watching their kids' electronic or smartphone usage. Parents believed the monitoring app was crucial for young people below this age.
Mobile monitoring apps, GPS trackers, Google SafeSearch, parental controls built into device operating systems, and multipurpose external controls are a few alternatives to traditional parental controls that parents can use.
In comparison to 82% of parents in Scotland and 81% of parents in Wales, 72% of parents in Northern Ireland expressed less confidence in their abilities to protect their children online.
Despite being aware, only 70% of these parents had employed any safety-promoting technological tools, such as parental controls. The remaining percentage of parents believe that pre-installed parental control apps can aid them in keeping their kids safe while browsing online.
The numerous advantages provided by parental control software will play an important role in the growth of the North American parental software industry.
As cell phones become more popular among children, so will the use of parental control apps and software. This would be a critical factor in the growth of the North American parental control software market because it is necessary to protect children.
Parenting can be problematic in the digital world, especially if you are not a techie-type parent. Parental controls, however, are a bright spot for families with digital children today. 89% of parents think parental controls are valuable for regulating kids' online safety and experiences.
While maintaining privacy is crucial, it shouldn't come at the expense of your child's security. Parental control software might help you watch over your children when you cannot personally monitor them.
In 2021, 53% of American parents said they were limiting their kids' screen use.
The market for parental control software, valued at $1.3 billion in 2021, is anticipated to expand to $4.3 billion by 2031.
Parents can monitor their children's screen use using parental control apps like Google Family Link to monitor content, establish screen time restrictions, and even track them.
1 in 5 parents admits they don't set parental controls because they find it too restrictive. In comparison, 1 in 10 parents says it is too complicated.
Munni is also an ardent student of human-computer interfaces and user experience design. He makes the vital connections between technology and the end user. He always finds the ultimate way to tell the story of software, to highlight its strengths and weaknesses in an accessible way. He often contemplates the dynamic relationship between humanity and technology over a pint of lager, while enjoying some classy classical rock.
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