Updated · May 31, 2023
Emails have been integral to people’s lives. It is used for work, education, and even for online shopping. There are expected emails, and others are unsolicited ones - which take up 45% of the total emails, according to Statista.
Globally, countries are also challenged by the flooding of various email spam. The highest global spam volume for email was in July 2021, accounting for 283 billion out of 336.41 billion emails.
To know more about email spam, Keep reading these statistics.
Typically, anyone with an email has experienced or still experiencing unsolicited emails inside spam folders. 60 billion spam emails are forecasted to be sent daily from 2019-2023. Most of these spam emails are marketing ads, newsletters, and, occasionally, phishing emails.
Let’s learn more about spam email traffic through the following data.
With roughly 347.3 billion emails sent out daily, many are spam emails. Many businesses use emails for marketing ads and newsletters, while others, for phishing attacks. Efforts were made to mitigate these malicious emails, but the attacks have persisted.
Let’s warm up the discussion with the statistics below.
Advertising messages are the most common spam email. Although with the intent to spam email users’ inboxes or not, its presence is described as annoying. Generally, people don’t want their inboxes flooded with hundreds of unwelcome email messages.
On average, people spend 11 hours weekly checking work-related emails. According to the report, 14.5 million email spam are sent daily on Gmail. As of 2015, Gmail claims it has blocked 99.9% of spam malware.
The 49% is an increase from the 46% in 2021. Although the share of spam emails has remarkably reduced, the highest volume was accounted for in February 2022, with roughly 53% of the email traffic worldwide.
After knowing about email spam traffic, let’s understand who are the victims of this harmless yet potentially malicious spam. Certain groups are more challenged by email spam, and particular user behavior is also targeted.
Below are the demographics of spam email receivers.
(Proof Point, Statista)
The delivery services industry was the most targeted by phishing email spam in 2022. Second to it is online stores with over 15 %, followed by banks and payment systems with 10%.
With the rise of e-commerce businesses, companies must take extra precautions when opening emails. Based on these statistics, they are the target victims.
The location also matters in targeting receivers of email spam. According to the study, about 42% of the attacks targeted people in the U.S. Second is the United Kingdom, with 10% of the attack volume targeted to its people.
People using dating sites like Tinder can be prone to malicious email spam. The swarming of adult content on the internet makes it the most persistent and profitable target for spammers.
If you are looking for a relationship, you are still a target of these malicious activities. Be mindful of your email interactions and actions when using dating sites.
Even with the increasing awareness of email spam malicious activities, companies still report phishing attacks. Scams and fraud account for 2.5% of all spam emails.
However, 73% of those email spam targets identity theft. Businesses must be educated and vigilant in safeguarding themselves from attacks like this.
As discussed, spam emails are still worldwide. In 2022, there was an increase of 61% in phishing attacks linked to emails compared to the previous year.
Below are the countries significantly involved in these spam emails.
(Mail Mondo, Statista)
The U.S. tops the list of countries sending spam emails. As of 2021, the country sends out 8.61 billion spam emails. Czechia was coming close as second with 7.7 billion spam emails.
Most scammers are based in the U.S. This explains why the country ranked as the top country for sending email spam.
(Tech Wire Asia)
According to the data, 11,260,643 phishing links were blocked by Kaspersky’s Anti-Phishing system in Southeast Asia alone. Most were blocked on devices of Kaspersky users in Vietnam, Indonesia, and Malaysia.
According to Southeast Asia’s General Manager, Yeo Siang Tiong, this figure is just the tip of the iceberg. Emails are lucrative entry points for cybercriminals since most critical data are sent through email.
Seven of the world’s top 10 scammers in the U.S. are Blaze Media Solutions, PredictLabs, Sphere Digital, RR Media, Cyber World Internet Services, e-Insites, and Kobeni Solutions.
This is why the U.S. tops the email scammer list among countries due to these scammers.
According to the Kaspersky report, the top target for a malicious campaign in 2021 was Spain receiving a share of 9.32%. Next to it was Russia with 6.33%, and Italy was third with 5.78%.
This data shows how Spain was a core target for malicious email campaigns in 2021.
In 2021, 42% of cyber attacks in European organizations were phishing. This was significantly greater than brute force attacks at 12% and slightly less than vulnerability exploitation at 46%.
This type of email spam affects a lot of industries worldwide. Users must become more vigilant and prepared during this crisis.
With all these statistics about email spam, email users must take extra precautions when utilizing any platform. Whether the email spam is simply for advertising, users need to be sharp-eyed to assess if it's beyond that.
Be vigilant to avoid clicking malicious email spam that may lead to unwanted situations like identity theft. If you are looking for malicious emails, take note of these statistics to understand how email spamming works.
According to Symantec, 85% of all emails are spam. 9 of 10 emails are not legitimate messages intended for a specific receiver. -
48.63% of all emails worldwide were spam in 2022. For 2022, it decreased from 51.02% in Quarter 1 to 46.16% in Quarter 4.
Almost 85% of emails are spam emails, and these emails cost companies almost $20.5 billion every year.
There are many reasons that emails go to spam, and one is if the current IP address was previously used to send spam emails. The IP address can get flagged.
With over six years of writing experience, Darko is a prolific writer in multiple industries including, but not limited to, technology, digital marketing, and finance. Acquiring a BA in English pushed him to pursue his lifelong dream to conquer the internet and take over the SERPs with high-quality content. Darko became an expert in technology the hard way—he broke a lot of computers and cellphones. Now, he tries to give back to the community by crafting some of the most popular tech guides and articles on the World Wide Web.
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