Since its foundation in 1923, the Walt Disney Company has won the hearts of billions.
Most of us share special memories of our favorite characters, whether Mickey Mouse or Buzz and Woody from Toy Story.
One of the main reasons behind Walt Disney Company’s longevity is its ability to recognize and embrace trends.
It is no surprise that it provides a TV subscription service through Disney Plus. But do Disney+ statistics reflect success?
Let’s dive into the stats behind this subscription service.
Interesting Disney+ Statistics in 2023
Listed below are some of the most impressive Disney Plus stats and facts:
- Disney+ has over 164.2 million subscribers worldwide in 2023,up from 118.1 million in 2021.
- The service expects to reach 260 million Disney+ subscribers by 2024.
- Disney Plus App has over 22 million downloads.
- Disney+ revenue reached $7.4 billion in 2022, up from $5.2 billion in 2021.
- Direct-to-Consumer global revenue reached around $4.7 billion in Q1 of 2022.
- Disney Plus had 15% of the market share in streaming services in 2022.
- 58% of Disney+ subscribers come from India and the United States.
- 45% of all Disney Plus users are under the age of 18.
- Disney Plus targets families, not just children.
Interestingly enough, Disney Plus only came online in November 2019.
Yet, being part of a renowned multinational corporation sped up its growth.
Additionally, it is one of the few industries that has been able to expand during the pandemic.
So, let’s dive without further diversion into the Disney+ stats that are behind this success story.
How Many Subscribers Does Disney Plus Have?
1. Disney Plus had 164.2 million subscribers in Q4 of 2022, up from 118.1 million in Q4 of 2021.
There were 73.7 million subscribers at the end of 2020.
Number of Disney Plus Subscribers from 2020 to 2022
| Year | Number of Subscribers, in millions |
| Q4 2022 | 164.2 |
| Q3 2022 | 152.1 |
| Q2 2022 | 137.7 |
| Q1 2022 | 129.8 |
| Q4 2021 | 118.1 |
| Q3 2021 | 116 |
| Q2 2021 | 103.6 |
| Q1 2021 | 94.9 |
| Q4 2020 | 73.7 |
| Q3 2020 | 60.5 |
| Q2 2020 | 33.5 |
| Q1 2020 | 26.5 |
2. The service expects to achieve 260 million Disney Plus subscribers by 2024.
(CNBC)
Disney+ may be new to the streaming world, but the company has been building up momentum through content creation and service packages. As a result, it expects to increase subscribers and reach between 230 to 260 million Disney Plus users by 2024.
Disney Plus Subscribers by Country
3. India has the highest number of Disney+ subscribers with 52 million, representing 32% of total subscribers worldwide.
(FlixPatrol)
The United States ranks second with 42 million Disney+ subscribers, which is 26% of the global.
Brazil and the UK are in third and fourth place with 8 and 7.5 million users respectively.
| Country | Number of Subscribers |
| India | 52,000,000 |
| United States | 42,000,000 |
| Brazil | 8,000,000 |
| United Kingdom | 7,500,000 |
| Indonesia | 6,000,000 |
| Mexico | 6,000,000 |
| Germany | 5,000,000 |
| Canada | 4,400,000 |
| Australia | 3,700,000 |
| Japan | 3,600,000 |
| France | 2,600,000 |
| Argentina | 2,000,000 |
| Thailand | 2,000,000 |
| Spain | 1,700,000 |
| Italy | 1,500,000 |
| Chile | 1,000,000 |
| Colombia | 1,000,000 |
| Malaysia | 1,000,000 |
| South Korea | 1,000,000 |
| Sweden | 1,000,000 |
| Other | 11,200,000 |
General Disney Plus Facts
The Walt Disney Company built its success largely through the creation of broad Disney audience demographics. The same principle applies to Disney+.
3. 80% of Disney film and TV projects are going to Disney+.
(CNBC)
In December 2021, Disney announced that approximately 80% of its TV and film projects would directly air on Disney+, including Star Wars, Marvel, and National Geographic content.
The Star Wars spin-off series Mandalorian succeeded in attracting countless subscribers to the platform.
4. Because of strong Disney+ revenue, the company stayed afloat during the pandemic.
(Reuters)
The pandemic severely disrupted Disney’s most significant revenue sources, such as its theme parks and resorts. Travel and attraction restrictions made it impossible to rely on these legacy revenue streams at the pandemic’s peak.
Yet, the newly launched Disney Plus streaming service drove revenue and attracted new users during the pandemic.
5. Customer experience is core to Disney’s success, even online.
(Databricks)
Everybody knows that Disney pays special attention to the customer experience. Park visitors can plan their day through the attraction app. Resort and cruise-goers can enjoy unique and magical moments with the crew.
It makes sense for the Walt Disney Company to treat all Disney customers the same and offer its Disney+ subscribers the same quality of experience. The company uses real-time data analytics and AWS solutions to optimize their online experience.
6. Disney+ plans to spend $33 billion on new content.
(Tech Crunch)
Disney Plus invests heavily in content creation to appeal to a broader audience, with a $33 billion investment dedicated to attracting new subscribers with new content.
The process of content nurturing, sourcing, and creation enables Disney+ to compete against streaming giants like Amazon Prime Video and Netflix.
Disney Plus Revenue Statistics
The revenue-related Disney+ stats show the significant and rapid growth of this relatively new streaming service.
7. Disney Plus revenue was valued at $7.4 billion in 2022, up 42% from revenue in 2021.
(Business of Apps)
The company earnings reached $5.2 billion in 2021, up 86% from $2.8 billion in 2020.
| Year | Revenue, in $US billions |
| 2020 | 2.8 |
| 2021 | 5.2 |
| 2022 | 7.4 |
8. The streaming service is not profitable yet.
(Reuters)
Despite the rapid and constant growth, Disney+ is not yet making a profit. As the company intends to invest further into content creation and infrastructure development, it is unlikely Disney Plus will be profitable in the upcoming years.
Nevertheless, the fast-paced growth could bring profitability sooner than expected.
9. Disney+ average revenue per user reached $6.68 per month in Canada and the US.
(CNBC)
The subscription price increased from $5.80 in Canada and the US in 2021 to $6.68 in 2022.
Despite users spending more on their subscriptions, they remain loyal to the streaming platform. Proof that new content pays off!
10. In Q1 2022, Direct-to-Consumer global revenue reached around $4.700 million.
(Statista)
Disney+ makes up the most significant part of Disney’s Direct-to-Consumer revenue segment. While the DtC service is the second smallest segment in the Disney revenue breakdown, it grew from $3.5 billion in Q1 2021 to almost $4.7 million in Q1 2022.
Disney Plus Market Share
11. Disney+ had 15% of market share in streaming services at the end of 2022, down from 18% at the end of 2020.
(Demand Sage)
In the begining of 2020, the service had 16% share of SVOD market, up from 15% in 2019.
| Year | Disney+ Market Share in SVOD |
| Quarter 4 2019 | 15% |
| Quarter 1 2020 | 16% |
| Quarter 2 2020 | 17% |
| Quarter 3 2020 | 17% |
| Quarter 4 2020 | 18% |
| Quarter 4 2022 | 15% |
Disney Plus Demographics
Who is Disney+’s primary target? A quick review of its statistics paints an accurate image of the main target audience.
12. 45% of all Disney Plus users are under 18.
(The Dis insider)
23% of subscribers are aged 18-34, and 32% are 35+. Disney+ programs appeal primarily to children. However, the desire to develop new content ensures Disney Plus appeals to older audience groups.
13. Approximately 7 in 10 Disney+ viewers are white.
(The Dis insider)
Disney Plus has 69% White viewers, 17% Hispanic, 10% Black, and 2% Asian or other ethnicities.
14. The Disney Plus target market is families, not children.
(Reference)
You shouldn’t believe Disney Plus focuses only on children. On the contrary, it prefers to appeal to families. Families are Disney’s largest spenders and sources of revenue. Its vacation and attraction destinations are renowned for their cross-generation activities.
The same principle applies to its streaming portfolio. Disney+’s new content includes films, series, and documentaries not explicitly designed for younger audience groups. By appealing to the family unit as a whole through content diversity, Disney Plus aims to attract more diverse user groups.
Disney Plus Subscriber Stats
Disney+ subscription facts highlight the true impact of the pandemic on this service’s growth.
15. Disney Plus subscribers grew 37% during the pandemic.
(Reuters)
The pandemic has been instrumental in developing streaming services’ popularity. Disney+ developed its subscriber base by 37% between 2021 and 2022.
16. The number of Q1 2022 subscribers to Disney+ topped Netflix by 3.5 million.
(Tech Crunch)
Perhaps, the biggest surprise in the streaming sector has been its pace of growth compared to other, supposedly more popular streaming platforms, like Netflix. At the start of 2022, Disney+ efforts increased its subscribers by 11.8 million, compared to Netflix, which added only 8.3 million.
17. The total number of subscriptions for the whole Disney streaming portfolio is 235.7 million users.
(Tech Crunch)
Disney+ is only one element of the Disney streaming portfolio, including services like ESPN+ and Hulu. Total subscriptions to the Disney streaming portfolio reached 235.7 million with 47.2 million for Hulu, 24.3 million for ESPN+, and 164.2 million for Disney Plus.
Wrap Up
In conclusion, Disney+ statistics reveal valuable insight into its accomplishments. The Disney Plus success draws upon lessons learned in customer experience and target audience demographics from other Disney services.
While Disney+ has yet to create a profit, the service shows promising signs of growth. It has risen to be a substantial competitor of popular streaming platforms and its efforts to develop new content continue to attract new families.
There is no doubt that if Disney Plus can meet the subscribers’ expectations in terms of content diversity and availability, the platform has everything it needs to dominate the market.
Sources
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Sirisha is a networking enthusiast with a bachelor's degree in computer science and engineering. She has developed a keen interest in Virtual Private Networks (VPNs) and has gone the extra mile to gain firsthand experience and knowledge.