
Muninder Adavelli
Updated · May 31, 2023
Updated · May 22, 2023
Munni is also an ardent student of human-computer interfaces and user experience design. He makes th... | See full bio
Short-form videos are becoming popular in social media, specifically with platforms like Tiktok, Instagram Reels, and YouTube Shorts. TikTok videos originated this type of content with its 1.53 billion users. This quick and engaging way of consuming content allowed brands to give a personal touch to their ads.
If you are an aspiring content creator or advertiser, keep reading these short-form video statistics to learn more about this emerging content format.
Videos up to 2 minutes and 30 seconds are considered short-form. According to a report, the 30% ROI for this content type is significantly higher than other social media strategies.
Since its inception from the TikTok app, short videos continue to be the most effective format for social media marketing. Many social media apps also tried to hop on the trend. This gives video marketers alternative platforms for their short-form ads.
To get a better look at short-form videos, let’s break down their usage, impact, and trends.
Videos are becoming increasingly vital to every content marketing strategy. In a 2020 study, people share video content twice the rate of other content.
In addition, 84% of people admit to buying a product or subscribing to a service after watching a video. The latter is gaining traction between the two types of videos - long-form and short-form.
These statistics and data will help you learn more about how short-form videos’ traction.
(Woo Suite)
The increasing popularity of short-form videos gave marketers alternative avenues to promote their brands. In 2022, 26% of advertisers took advantage of this content type, making it vital for engagement.
(The Leap)
Short-form videos won’t be going away any time soon. Most global advertisers are expected to increase marketing spending on short-form videos. Platforms like TikTok, Youtube, and Instagram are good starting points for increasing engagement.
(Exacta Media)
TikTok is still the frontrunner in terms of short-form videos. This makes sense since TikTok started the content format. Youtube ranks second with 45.6 minutes of usage. It also incorporated short-form videos quickly since it is already a video platform.
Short-form videos are a complete game-changer. Through this content format, varied ideas were born, including video marketers partnering with micro-influencers to promote their brand instead of the usual celebrity promoters.
It is also reported that 95% of people retain messages from video. This makes videos not just for engagement but for brand building.
The following data will show you short-form videos’ impact statistics:
(The Indie Practice)
More video marketers are getting on board with this new content format. This proves how short-form videos will gain solid growth in the following years. In addition, most of the marketers’ spending will be focused on producing promotions using short-form videos.
More marketing tactics will be discovered, but short-form videos are going nowhere. Marketers and content creators understand the gains of using this format, and they are leveraging it for their brands.
(Exacta Media)
Most advertisers report that short-form videos are the most effective format compared to others. With marketers partnering with influencers, they make a solid campaign of presenting their brand as relatable as possible. This explains why most consumers buy a product after watching short videos.
(Sprout Social)
93% of marketers admit that videos are essential to their social media marketing strategy. More notably, if it is a short-form video, engagement is 2.5 times higher than long-form.
Short videos' briefness and concise quality hook the audience's attention, so marketers utilize these formats for engagement.
With the gaining popularity of short-form videos, marketers utilize different trends to promote their brands. The creativity in social media is unending. The emergence of these bite-sized and easy-to-digest videos creates a space for content creators to make entertaining videos while keeping them engaging.
Curious how they do it? The statistics below will help you learn more about the different trends marketers use in leveraging short-form videos.
(HubSpot)
Companies commonly use influencer marketing campaigns to increase brand awareness. Influencers then use short-form videos to showcase the relevance of products or services in their daily lives.
With short-form videos in native advertising, brands are likelier to create conversions. Influencers make the product more relatable and amusing with short-form videos.
(HubSpot)
Marketers are partnering more with micro-influencers compared to celebrities. Only 16% of marketers tap on stars to promote their brand. The majority pushes for content creators with 100,000 followers and lower.
This shift to micro-influencer works in brands’ favor since it is less expensive. Both parties can also establish long-term partnerships and a loyal consumer base.
(HubSpot)
Brands need to align their video with their target audience. Content that has products alongside trends has the most video engagement. Marketers must quickly hop on the trend to ensure their brand stays relevant and seen on their chosen social media platforms.
(HubSpot)
Aside from influencer-generated content, the public loved UGCs. It even has more influence on buying decisions compared to influencer-generated posts. 40% of marketers admit that UGC is a high-ROI format in social media which supports the claim.
This kind of short-form video is popular with Gen Z. Besides, UGC is also budget-friendly and allows brands to post emotion-evoking content.
Indeed, short-form type of video is on the rise. Even with lesser time, higher retention of messages can be done. Short-form videos are here to stay, and the statistics back that up.
From their popularity among social media users to their effectiveness in generating sales, short-form videos are a precious tool for brands and content creators.
As the trend grows, it will be interesting to see how brands and creators continue to innovate and create engaging content in this format.
Any video content that’s less than 60 seconds, although some advertisers say short-form video content can be as long as three minutes.
Short-form videos are bite-sized, easily digestible pieces of content. It is effective because most people tend to finish watching short videos compared to longer ones.
Short-form videos will see most growth in 2023 as many marketers plan to invest more in this type of content.
96% of consumers prefer short-form video content. 5% of viewers will stop watching videos after one minute, and 60% will stop watching after two minutes.
Muninder Adavelli
Munni is also an ardent student of human-computer interfaces and user experience design. He makes the vital connections between technology and the end user. He always finds the ultimate way to tell the story of software, to highlight its strengths and weaknesses in an accessible way. He often contemplates the dynamic relationship between humanity and technology over a pint of lager, while enjoying some classy classical rock.
Latest from Author
Your email address will not be published.
Muninder Adavelli
Updated · May 31, 2023
Updated · May 31, 2023
Muninder Adavelli
Updated · May 31, 2023
Muninder Adavelli
Updated · May 30, 2023